Central Europe
STS Gains Advertising Rights for UEFA Europa League
STS, the Polish sports betting company that was acquired by Entain in August, will be able to activate advertising rights for the UEFA Europa League and the UEFA Europa Conference League in Poland.
The acquisition was announced on 13 June, with a £750m ($946.3m) proposed fee to purchase the sportsbook operator.
As Entain is already partnered with UEFA Europa League and the UEFA Europa Conference League, the rights can subsequently be activated by STS.
These will include localised marketing activities and services that can be used from the first round of matches.
Paweł Rabantek, CMO of STS, said: “STS has for years been the best-known and most recognisable brand among bookmaker companies in Poland.
“The possibility of synergy in marketing activities after the takeover by Entain brings a number of benefits for us, which will allow, among other things, to strengthen this position.
“I am glad that we have been able to implement all the advertising benefits possible for both the UEFA Europa League and the UEFA Europa Conference League from the first match day.”
STS is also the largest private entity in the domestic sponsorship market, being the official sponsor of the Polish national football team, Raków Częstochowa, Korona Kielce, GKS Katowice, Jagiellonia Białystok, Zagłębie Lubin, Podbeskidzie Bielsko-Biała and Widzew Łódź, as well as the Grupa Azoty ZAKSA Kędzierzyn-Koźle volleyball team.
Rabantek added: “At the same time, I can already announce that the benefits of the partnership will also be perceivable to fans and our customers, including through the opportunity to win tickets through attractive promotional campaigns we plan.”
Central Europe
EGT to present its latest gaming solutions at SiGMA Central Europe 2025
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EGT is thrilled to announce that it will participate in SiGMA Central Europe 2025. Visitors to the event, which will be held in Rome from November 4th to 6th, will be able to see the newest developments from the company’s portfolio alongside its well-established products at stand 2038.
Among the highlights in the selection for the show will be two models from EGT’s latest series of slot cabinets Supreme – S 32-32 ST and S 55 V ST. Powered by the Exciter IV platform and standing out with an eye-catching outlook with captivating UHD 4K displays, numerous interactive features, and user-friendly ergonomics, these machines are created to provide a superior experience. They will reveal the wide variety of games of the top-performing Supreme Selection series mixes: Mega Supreme Fruits Selection, Supreme Green, and Supreme Red Selection.
The popular General Series will also be presented by two of its most successful cabinet models – the G 50 C ST and the G 50 J2 ST. They will offer the attendees the chance to try their luck and win big with the hit jackpots Bell Link, Bell Link Boost, as well as Gods & Kings Link with its new multigame Gods & Kings Link 2, enriched with even more exciting titles.
The Compact 6 Roulette, the newest addition to the company’s ETG portfolio, will be on display as well. Including sleek design, American roulette, and multiple options for connection to other EGT Automated Roulette units, it will definitely won’t go unnoticed by the guest at the stand. Alongside the Power HD multigames, the roulette will invite players to explore the astonishing world of Supreme Green Union, offering a fascinating blend of video slots, Blackjack, Baccarat, roulette, and Keno.
At stand 2050 EGT Digital will also demonstrate its ever-growing array of iGaming solutions, covering instant and casino games, as well as the in-house developed betting platform X-Nave, providing operators with the technology and tools they need to build and maintain a successful business online.
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, shared her enthusiasm regarding the upcoming edition of the show: “SiGMA Central Europe continues to evolve as a high-value meeting point for the industry, and we are proud to be part of it. Our goal is to present not only our strong product selection but also our vision for sustainable growth and technological excellence. The event brings together decision makers shaping the industry’s future, and we are ready to contribute with solutions that combine performance, reliability, and a deep of market insight.”
The post EGT to present its latest gaming solutions at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Betano.de
Hölle Games Strengthens German Presence Through Partnership with Betano.de
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Hölle Games, the German-based video slots studio celebrated for its distinct “Made in Germany” craftsmanship, has expanded its footprint in the German online gaming market through a new partnership with Betano.de, one of the country’s most dynamic and fast-growing iGaming platforms.
This collaboration marks a significant milestone in Hölle Games’ ongoing growth within Germany. Having already established a strong presence in the regulated market, the addition of Betano as a distribution partner ensures that even more players will have access to Hölle Games’ portfolio of visually striking, character-driven slot titles.
Through Betano.de, German players can now enjoy a broad selection of Hölle Games’ top-performing titles, which blend classic slot inspiration with contemporary visuals and smooth, intuitive gameplay. Designed and developed in Germany, Hölle Games’ content is known for its attention to detail, local market resonance, and commitment to player entertainment.
Robert Lenzhofer, CEO of Hölle Games, commented: “We’re incredibly proud to see our games featured on Betano.de, one of the most recognized brands in Europe. This partnership is another step in strengthening our local presence and making our uniquely German-crafted slots more accessible to players nationwide. At Hölle Games, we take great pride in combining creativity with compliance — building experiences that resonate with players while meeting the highest regulatory standards.”
Clemens Kaiser, Head of Commercial, Kaizen Gaming commented: “We’re thrilled to expand our casino offering with Hölle Games’ portfolio. Their content is a perfect match for the Betano brand — high quality, engaging, and locally relevant. We’re confident our players will enjoy what Hölle Games brings to the table.”
The partnership underlines Hölle Games’ commitment to strengthening its relationships with key regulated operators in Europe and reinforces Betano’s reputation for delivering diverse, premium gaming content tailored to local preferences. Together, the two brands continue to raise the bar for online casino entertainment in Germany.
The post Hölle Games Strengthens German Presence Through Partnership with Betano.de appeared first on European Gaming Industry News.
Bazoom
Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation
Reading Time: < 1 minute
Gamblers Connect, the award-winning iGaming affiliate and media platform, is excited to share that Bazoom will be the official sponsor of Gamblers Connect’s delegation at the upcoming SiGMA Central Europe Summit in Rome, Italy.
As one of Gamblers Connect’s long-standing partners and one of the most trusted link-building and content platforms in the iGaming industry, this collaboration is another great example of creating real impact through strong partnerships. Both companies share the same vision, building with quality, not noise, and this sponsorship perfectly reflects that shared belief.
Thanks to Bazoom’s support, the Gamblers Connect team will have a greater presence at one of Europe’s most important iGaming events, connecting directly with operators, affiliates, and industry leaders from all over the world.
Gjorgje Ristikj, Founder & CEO at Gamblers Connect: “Thanks to Bazoom Group’ support as our sponsor, Gamblers Connect will be present at SiGMA Rome. Partnering with companies that believe in our mission and invest in our growth is exactly what allows us to show up, connect and deliver even more value.”
Bazoom’s innovative platform has become an essential ally for companies looking to strengthen their digital footprint. With access to nearly 100,000 verified media outlets worldwide, the platform makes it easier than ever to acquire quality backlinks and tailored content that drives real growth, all through a transparent, pay-per-link model.
Kristoffer Krog, Head of Global Partnerships at Bazoom: “At Bazoom we always strive to stay ahead of our competition and maintain our position as industry leader within link building. The partnership with Gamblers Connect for SiGMA Rome reflects exactly that, as we share the same ambitions, know-how and expert knowledge within the industry.”
The post Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation appeared first on European Gaming Industry News.
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