Compliance Updates
Sweden’s government proposes increased gambling tax
Sweden’s government has today Wednesday proposed an increase in the gambling tax, from 18 percent of GGR to 22 percent of GGR. The reason, according to the government, is that the gambling market should have stabilized since the reregulation in 2019 and that channelization is said to be high.
BOS Secretary General Gustaf Hoffstedt comments:
The announcement from the government is deeply disappointing, above all because it shows that the government does not understand or has taken to heart what kind of market it is set to govern. Even less has the government understood the vulnerable position that market is in.
We were recently able to show that channelization in the Swedish gambling market is 77 percent. Some gambling verticals, including online casino, are as low as 72 percent. The trend is also declining, in other words the channeling decreases over time.
We are already far from the state’s goal of at least 90 percent channelization, and if this tax increase is approved by the Riksdag, we will soon be down to the channelization we had before Sweden reregulated its gambling market in 2019. A reregulation that took place because Sweden had such a low channelization at the time.
Sweden’s government must perform much better than this. There is still time to withdraw the proposal, concludes Gustaf Hoffstedt.
The government’s proposal can be found in Swedish on pages 289-290 here: https://www.regeringen.se/contentassets/e1afccd2ec7e42f6af3b651091df139c/forslag-till-statens-budget-for-2024-finansplan-och-skattefragor-kapitel-1-12- appendices-1-9.pdf
Below a Google translation of the same text:
Increased gaming tax
The government’s assessment: The excise tax on gambling should be increased from 18 to 22 percent of the balance for each tax period.
The upcoming proposal should enter into force on 1 July 2024.
The reasons for the government’s assessment: One of the purposes of today’s gambling regulation is to protect the surplus from gambling activities for the general public by contributing to the financing of government activities. With the exception of gambling that is reserved for public benefit purposes, licensed gambling is taxed according to the Act (2018:1139) on tax on gambling. According to this law, excise duty is levied at 18 percent of the balance for each tax period. The balance is made up of the difference between the total stakes and the total payouts. A taxation period consists of one calendar month.
An increase in the tax on gambling should be well balanced to avoid a major negative impact on the proportion of gambling that takes place at the companies that have a license for gambling in Sweden. From the bill A reregulated gambling market it appears that a tax of just over 20 percent can be considered compatible with an aim to achieve a channelization rate of at least 90 percent (prop. 2017/18:220 p. 258). In that bill, however, a lower tax level was proposed for precautionary reasons. The current tax rate of 18 percent has applied since the Swedish gambling market was reregulated in 2019. The gambling market has since stabilized and channelization has increased significantly. In addition, measures have been taken to exclude unlicensed gambling from the Swedish market, which came into effect 1 July 2023 (prop. 2022/23:33). The reasons for caution when setting the tax level should therefore not be as strong now as during the re-regulation. An increase from 18 to 22 percent is judged to be at a suitable level to strengthen the financing of government activities, without it leading to too great an impact on the companies and the size of the tax base. The excise tax on gambling should therefore be increased from 18 to 22 percent.
The upcoming proposal should enter into force on 1 July 2024. The government intends to return to the Riksdag in the spring of 2024 with a proposal according to the above. The upcoming proposal is estimated to increase tax revenue by SEK 0.27 billion in 2024 (half-year effect) and thereafter by SEK 0.54 billion per year.
Compliance Updates
KSA Issues Warning to 711 BV
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The Netherlands Gambling Authority (KSA) has issued a warning to 711 BV, an online gambling provider, for using an influencer to advertise online gambling. This violates the ban on using role models to advertise online gambling. The purpose of these rules is to protect vulnerable groups, such as young people and at-risk and problem gamblers, from gambling advertising.
Role model ban
Online gambling providers are prohibited from using role models, such as professional athletes, actors, models and influencers. The Royal Netherlands Gambling Authority (KSA) has informed 711 that all expressions in which the influencer promotes the gambling provider must be removed. This means, among other things, that the expressions may no longer be seen in the videos. 711 has confirmed that the collaboration has ended and has initiated the removal of the content in question.
The KSA emphasized that gambling providers must be careful about who they use for promotion.
In addition, the KSA addressed 711 about offering tournaments in which players were automatically entered, without having to register or agree to the bonus terms. This can lead to inappropriate gaming behaviour. 711 has confirmed that it has stopped this practice.
The post KSA Issues Warning to 711 BV appeared first on European Gaming Industry News.
Compliance Updates
eGaming Integrity Celebrates Two Years of Independent Compliance and Audit Expertise
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eGaming Integrity Ltd marks its two-year anniversary, celebrating a period of growth, trust, and continued delivery of independent regulatory, compliance, and audit expertise to eGaming operators, suppliers, and Corporate Service Providers.
Founded by former regulators and senior compliance leaders, eGaming Integrity was established with a clear mission: to help protect licences and reputations through practical, regulator-ready assurance. Two years on, the firm continues to provide objective, expert support designed to strengthen governance and reduce regulatory risk.
A Trusted Partner for Assurance
In just 24 months, eGaming Integrity has become a trusted partner for organisations seeking confidence in their control environments. The team delivers:
- mock regulatory audits and inspection readiness;
- independent internal audit programmes;
- targeted remediation and advisory support.
Emma Shilling, Director, highlighted the firm’s commitment to meaningful, independent assurance: “Reaching our second anniversary is a proud moment. From day one, our focus has been to provide independent assurance that adds real value. We help embed governance and compliance into everyday operations to protect licences and reputations for the long term.”
Robert Penfold, Head of Internal Audit, highlighted the importance of objective insight in strengthening client operations: “Over the past two years, eGI has shown how truly independent audit and compliance support can reduce risk and give boards confidence that controls are working as they should. Our role is to provide clear, workable solutions that prepare businesses for scrutiny and support their ongoing success.”
Looking Forward
As it enters its third year, eGaming Integrity remains committed to delivering expert,
impartial, and commercially practical assurance. Whether preparing businesses for regulatory engagement, providing independent internal audit services, or supporting targeted remediation, the firm’s goal remains simple: to be the trusted partner that helps protect licenses and reputations.
The post eGaming Integrity Celebrates Two Years of Independent Compliance and Audit Expertise appeared first on European Gaming Industry News.
Compliance Updates
Regulators Call for Stronger Measures Against Illegal Online Gambling
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Regulators of Austria, France, Germany, Great Britain, Italy, Portugal and Spain issued a joint institutional statement.
The fight against illegal online gambling is one of the paramount tasks facing regulated jurisdictions. Its borderless nature and the speed of technological innovation make it easier for illegal operators to evade regulatory oversight. This creates significant risks for consumer and public health protection, endanger public order and harms the activity of legitimate operators. In short, illegal online gambling undermines the entire regulatory framework designed to protect the public interest.
The statement reads: “We express our common concern regarding the increasing proliferation of advertising targeting our jurisdictions by unauthorised operators, particularly through digital channels such as social media, video platforms, and affiliate networks. These activities not only violate our national laws but also expose citizens — including minors and vulnerable individuals — to significant risks associated with illegal gambling.
“We wish to express our strong commitment to consumer protection, market integrity, and compliance with national and international regulations within the respective legal framework by:
• sharing information on illegal operators among us
• calling on digital platforms and social media networks to strengthen their control mechanisms to prevent the dissemination of advertising content from unauthorised operators
• reaffirming our commitment to share knowledge and better practices in identifying, investigating, and sanctioning operators acting outside the law.
This statement marks a renewed and united commitment by our jurisdictions to strengthen the integrity of the regulated gambling sector and to protect citizens from the risks posed by illegal gambling activities.”
The post Regulators Call for Stronger Measures Against Illegal Online Gambling appeared first on European Gaming Industry News.
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