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Allwyn Names Hearts & Science as Preferred Media Agency Partner for The National Lottery

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Allwyn UK, the incoming operator of The National Lottery, announced the appointment of Heart & Science as its preferred media partner for the upcoming Fourth National Lottery Licence, which starts in February 2024.

The appointment follows a competitive pitch process, and Hearts & Science – which is part of Omnicom Media Group (OMG) – will be working with immediate effect preparing for the National Lottery Licence handover early next year.

Allwyn’s Global Head of Media, Ross Sergeant, said: “Hearts & Science has been able to provide a unique perspective paired with innovative approaches to strategy, planning and buying. I believe this is a new kind of media agency – an agency rooted in the science, which is truly pursuing the creative and innovative opportunities that media brings us today.”

Garrett O’Reilly, CEO of Hearts & Science, said: “We’re hugely excited to have been appointed by Allwyn to assist in ushering The National Lottery into a new era – helping to reach and connect consumers with this amazing force for good. Allwyn’s digital innovation and creativity ambitions speak to our own values; as does its stance on social value, with Allwyn committed to, among other things, taking on a leadership role in developing responsible practices within media, as well as creating a new standard for protecting players.

“As they look to transform and futureproof the brand, our mandate is to deliver modern media solutions – powered by the Omni marketing orchestration system – that will accelerate that journey and build connections with players that go beyond the point of purchase. By selecting Hearts, Allwyn is making a statement of intent to the industry – demonstrating it really does want to do things differently and bring transformational thinking to The National Lottery.”

Ross Sergeant added: “We were particularly impressed by the Hearts & Science team’s logical and clear approach toward finding and testing innovations in this space. We have complete confidence that Hearts & Science brings the scale and operational capability – as well as industry-leading trading and commercial practices – needed as we look to evolve The National Lottery over the next decade. We very much look forward to building our partnership with them.”

This appointment continues the momentum that Hearts & Science has built both in the UK and globally over the last year. In the UK, it has delivered over £200 million in net new business billings through wins including Jaguar Land Rover, Mulberry, Tropicana Brands and now Allwyn.

Media adviser, Ebiquity, worked with Allwyn to run the pitch process. The incumbent agency, iProspect, under current National Lottery operator, Camelot, will continue media strategy, planning and buying for The National Lottery until the end of January 2024.

1spin4win

1spin4win reveals key 2025 performance results, including a 56% surge in GGR

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The studio reflects on a successful 2025, marked by major performance milestones, new partnerships, and continued market expansion. Among the year’s key achievements was a 56% increase in GGR compared to 2024.

One of the primary drivers behind this growth was the strengthening of collaboration with clients. Last year, the 1spin4win company reached the milestone of 1,000 global partnerships. The slot provider is now trusted by leading aggregators, including SOFTSWISS Game Aggregator, EveryMatrix, Alea, Digitain, and BetConstruct, among others.

Throughout 2025 and in 2026, the studio’s month-to-month retention rate consistently exceeded 40%, highlighting strong, long-term player loyalty. The main contributor to this figure was the 1spin4win portfolio of over 190 classic online slots, regularly updated with four, sometimes five, monthly releases. In 2025, the provider launched 52 titles, presented 10 branded games for partners, and introduced 12 new mechanics.

Recognized for their well-balanced gameplay and transparent math models, 1spin4wins classic offering also contributed to a robust 64.24% surge in player count and a 52.06% rise in bet count.

Olga Hlukhovskaya, Business Development Director at 1spin4win, shared, “2025 was an outstanding year for us. Alongside the continued success of our slots, our expansion into both new and existing markets also played a significant role in this growth. While maintaining a strong presence in Europe, we significantly strengthened our position in Latin America and Africa. We’re excited to carry this momentum into 2026 and push our games and partnerships even further.”

About 1spin4win

1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win reveals key 2025 performance results, including a 56% surge in GGR appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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1spin4win

1spin4win reveals key 2025 performance results, including a 56% surge in GGR

Published

on

1spin4win-reveals-key-2025-performance-results,-including-a-56%-surge-in-ggr

The studio reflects on a successful 2025, marked by major performance milestones, new partnerships, and continued market expansion. Among the year’s key achievements was a 56% increase in GGR compared to 2024.

One of the primary drivers behind this growth was the strengthening of collaboration with clients. Last year, the 1spin4win company reached the milestone of 1,000 global partnerships. The slot provider is now trusted by leading aggregators, including SOFTSWISS Game Aggregator, EveryMatrix, Alea, Digitain, and BetConstruct, among others.

Throughout 2025 and in 2026, the studio’s month-to-month retention rate consistently exceeded 40%, highlighting strong, long-term player loyalty. The main contributor to this figure was the 1spin4win portfolio of over 190 classic online slots, regularly updated with four, sometimes five, monthly releases. In 2025, the provider launched 52 titles, presented 10 branded games for partners, and introduced 12 new mechanics.

Recognized for their well-balanced gameplay and transparent math models, 1spin4wins classic offering also contributed to a robust 64.24% surge in player count and a 52.06% rise in bet count.

Olga Hlukhovskaya, Business Development Director at 1spin4win, shared, “2025 was an outstanding year for us. Alongside the continued success of our slots, our expansion into both new and existing markets also played a significant role in this growth. While maintaining a strong presence in Europe, we significantly strengthened our position in Latin America and Africa. We’re excited to carry this momentum into 2026 and push our games and partnerships even further.”

About 1spin4win

1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win reveals key 2025 performance results, including a 56% surge in GGR appeared first on Americas iGaming & Sports Betting News.

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Galaxy Gaming to Participate in Indian Gaming Tradeshow & Convention 2026

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Galaxy Gaming Inc., the world’s largest independent developer and distributor of casino table games and technology, is going to showcase its latest innovations at the Indian Gaming Tradeshow & Convention (IGA). At booth #2551, Galaxy Gaming will highlight its industry-leading portfolio of table games, progressive systems, and licensed content designed to drive performance on the casino floor.

“We’re looking forward to connecting with tribal operators and demonstrating how Galaxy Gaming continues to evolve table games. From iconic licensed experiences like MONOPOLY to our cutting-edge progressive technology, and proven titles like EZ Baccarat, and Player’s Edge, we’re focused on delivering games that engage players and generate meaningful results for our tribal partners. Our commitment to Deal Excitement is on full display at IGA,” said Matt Reback, President and CEO of Galaxy Gaming.

MONOPOLY Reimagined for the Casino Pit

Through an exclusive licensing agreement with Hasbro for table games and ETGs, Galaxy Gaming has brought one of the most recognizable brands in the world, MONOPOLY, to the casino table game pit in a bold new way. The MONOPOLY-branded table games combine familiar brand elements with innovative mechanics, progressive features, and eye-catching visuals, creating a premium player experience that blends nostalgia with modern gameplay.

Built to attract both core and casual players, the MONOPOLY Table Game Progressive delivers added excitement through engaging bonus events and scalable progressive jackpots, making it a standout attraction on the casino floor. It’s perfectly paired with the brand-new Ride Free MONOPOLY edition, which includes exciting bonus wagers like Free Parking, Get Out of Jail Free, and Ride Free!.

Dealing Excitement with GOS Sapphire

Also featured at IGA is GOS Sapphire, Galaxy Gaming’s next-generation table game operating system. GOS Sapphire powers the industry’s most dynamic table game progressives with advanced jackpot configurations, sleek Nebula sensors, and real-time digital tracking. Its flexible electronic bonusing capabilities—including Dynamic Progressive, which can award random multipliers of up to 10x—add excitement to every round of play.

GOS Sapphire also allows operators to link jackpots across multiple tables and properties, providing scalable solutions that enhance both player engagement and operational efficiency.

The Most Comprehensive Table Games Portfolio

Galaxy Gaming continues to offer the most robust table games library in the industry. From proven favorites like 21+3, Lucky Ladies, and EZ Baccarat, to innovative branded and proprietary titles, Galaxy delivers solutions designed to perform across a wide range of tribal casino environments.

Also on showcase at IGA 2026 is Player’s Edge 21 with the electrifying Monster Match Progressive, which thrills players with frighteningly fun animations and multipliers of up to 10X.

The post Galaxy Gaming to Participate in Indian Gaming Tradeshow & Convention 2026 appeared first on Americas iGaming & Sports Betting News.

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