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Interview with Lars Kollind, head of Business Development at Swintt

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Having enjoyed a stellar start to 2023 during which the company signed countless high-profile partnerships and entered a number of new regulated markets, we caught up with Swintt’s Head of Business Development, Lars Kollind to learn a bit more about the in-demand software studio and what we can expect to see from them in the coming months.

Can you tell us a bit about Swintt’s history and how the brand started in the online gaming industry?

Swintt was founded in 2019 by David Flynn, who came into his role as CEO with a huge amount of industry experience and a great reputation within online gaming. He was soon joined by another David – David Mann – and over the years Swintt grew from these two employees to the 40 we have today. In that time, David Mann progressed in his role from CCO to current CEO, with David Flynn moving over to the board of Glitnor Group, the parent company of Swintt. From those humble beginnings, Swintt has forged a reputation as one of the industry’s go-to software providers while developing over 110 slots and live casino releases.

What sets Swintt apart from other software companies and how do you differentiate your products?

The quality of our team makes a big difference. Over the years, we’ve assembled a talented group of industry experts that has allowed us to forge really strong relationships with all our customers. From a product perspective, however, the biggest differentiating factor is probably our recently launched SwinttStudios partnership program. This initiative is genuinely unique when compared to other aggregator partnership programs as we really go all-in to support the studios we work with, from the initial onboarding onto our RGS through to technical, commercial and marketing support later on.

Swintt has partnerships with some of the industry’s leading online casino operators. Can you tell us a bit more about how you develop these relationships and what they mean for the brand’s growth?

This again goes back to the talented team that we’ve put together. Everyone employed at Swintt shares the same attitude and values that have helped to form our company culture over the years – and they’ve all been in the industry long enough to know how to form good relationships with customers. I think this has enabled Swintt to build up a very strong reputation within the industry, which of course makes it far easier for us when we approach new partners as they know we’re a name they can trust.

What does the process look like for developing a new casino game at Swintt from concept to launch?

From a conceptual perspective, the first thing is to look at the competition and see what’s popular in terms of mechanics and themes. This can be done via market research or by having account managers speak to operators to see what’s popular or gaining in popularity on their platforms. Once a concept is decided it then moves onto the games team for development and we’ll often try to add a unique Swintt spin – like we do with our Xtra series – to bring something new to the market. After launch, we pay close attention to feedback from customers, streamers, and affiliates to further refine this process.

Swintt has expanded into a number of new regulated markets recently – can you tell us a bit more about where you’re currently focused and some of the challenges you’ve faced while getting there?

Generally speaking, our goal is to always try and ensure our games are available in as many regulated markets as possible. We’re going to be live in the UK soon – which is something we’re all very excited about – and customers can expect to see a big push on that front. Beyond that, some of the other markets we’re really focused on include Ontario, Bulgaria, Romania and Greece. In terms of challenges, ensuring you’re compliant with each country’s regulations is a big one, but also catering for player tastes in each market as well – something we do really well with our SwinttPremium and SwinttGames portfolios.

What industry trends and themes are getting popular now and how is Swintt responding to them?

This obviously depends a lot on the market you’re operating in, but I’d say players are generally getting more demanding in terms of what they expect from a game. These days, it’s important to be innovate and ensure you bring something new to customers – and this is what we try to do with our Xtra series of games. These titles all combine immersive themes with ground-breaking bonus mechanics, such as the unique Tiki free spins feature found in our popular Aloha Spirit XtraLockTM slot.

How does Swintt ensure games are fair and safe and what steps do you take to maintain player trust?

Player safety is at the heart of everything we do at Swintt and we always make sure we follow all the rules regarding player protection in every market that we operate in. In terms of maintaining player trust, we try to get as close to the end user as possible by taking on board any feedback we get from streamers and affiliates. We also do everything we can to portray gambling purely as an entertainment.

What’s Swintt’s vision for the future of online gaming and how are you working to shape that future?

We believe online gaming will continue to grow and we hope regulations will become more reasonable – for players, game providers and operators – to facilitate that growth and not drive customers to unregulated sites. In terms of how we’ll work towards this future, Swintt will continue to support player protection and responsible gambling by adhering to all applicable laws in the regulated markets we operate in while also promoting casino gaming as an entertainment.

Can you tell us about any exciting new projects that Swintt customers can expect to see this year?

We’ll be onboarding more boutique studios into our SwinttStudios program, but we will also be focusing on our in-house development and produce more titles for the next generation of casino player via our SwinttGames line-up while continuing to provide classic slots from the SwinttPremium range. In terms of specific titles, we’ll be continuing our partnership with Vinnie Jones for two exciting upcoming releases – The Crown Reloaded and Crazy Footy – the latter one of which we’ll be promoting at our SBC Barcelona stand where guests can also enter a fun penalty shootout competition to win great prizes!

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Gamblers Connect Strengthens Trust with Launch of Verified Sources Panel

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Gamblers Connect, the independent B2B iGaming media platform, has introduced a Verified Sources panel that appears at the bottom of every article, linking each factual claim directly to named primary documents hosted on the original source’s own domain.

The panel lists the specific sources consulted, identifies the issuing authority, and includes editorial notes explaining what has been verified and where the limits of the available evidence exist. Positioned immediately beneath the article body, each source is presented in the order it was consulted and includes the responsible individual or office where applicable.

Each entry also includes relevant disclosure tags drawn from the newsroom’s editorial taxonomy, and a direct hyperlink to the original document on the source’s own domain, allowing readers to verify the reporting in a single click.

The initiative responds to widespread practices in online publishing where sources are hidden, paraphrased or omitted altogether, leaving readers to rely on trust rather than independently verifiable evidence.

Luka Dimitrijevic, Partnerships & Operations Lead at Gamblers Connect, said: “Trust is not something a media outlet can declare. It is something the reader gives, and only once they can see the documents the story was built from. The Verified Sources panel exists so that verification is never more than one click away. If a claim in a story is worth making, the source behind it is worth linking to.”

The post Gamblers Connect Strengthens Trust with Launch of Verified Sources Panel appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Esports World Cup: Level Up Returns to Prime Video June 26 with Season Two

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Esports World Cup: Level Upreturns for its second season on June 26, with all five episodes dropping that day exclusively on Prime Video. Directed by Emmy-winning filmmaker R.J. Cutler (Martha (Netflix), Billie Eilish: The World’s A Little Blurry (Apple TV)), the five-part docuseries goes inside the human stories behind the world’s largest esports competition, following players, Clubs and families through the pressure and ambition of the 2025 Esports World Cup.

Set in Riyadh, Saudi Arabia, during the seven-week event, the new season follows the chase for the $70 million prize pool and the EWC Club Championship, while showing the personal journeys at the heart of the competition. The series captures what it takes to compete on a global stage where one match can change a career, a season can define a Club, and a single moment can turn a player into a star.

Produced by This Machine (a part of Sony Pictures Television), with director R.J. Cutler,  showrunner John Dorsey and executive producers Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty all returning for the second season, Esports World Cup: Level Up takes a vérité-style approach to esports, capturing the sacrifice, stakes, and rising fame of the world’s top competitive gamers.

Featured players include Jake “Boaster” Howlett (Fnatic; VALORANT), Vivi “Vivian” Indrawaty (Team Vitality; MLBB),  Kasimili “Soka” Tongamoa (Team Falcons; Call of Duty: Warzone), Xiao Hai (KuaiShou Gaming; Fatal Fury: City of the Wolves) and Garidmagnai “bLitz” Byambasuren (Mongolz; Counter-Strike). To bring the players’ personal stories to the forefront, the film’s crew was on set in Riyadh for seven weeks and also traveled to locations across the U.K., U.S. and Indonesia for rare at-home visits.

Standout storylines woven throughout the series include:

  • Magnus Carlsen (Team Liquid, Chess) – Widely considered the greatest chess player ever, Carlsen faces the isolation of dominance, with no traditional peaks left to conquer. His story follows his shift into esports, where a new generation of challengers awaits.

  • Boaster (Fnatic, Valorant) – As Valorant debuts at the event, the British competitor’s journey from aspiring actor to title contender shows there’s no single path to success, shaped by resilience through personal and professional setbacks.

  • Xiao Hai (KSG, Street Fighter) – A reigning champion shaped by strict discipline, Xiao Hai was competing against adults by age six. Now a father, he balances global competition with family life.

  • Vivian (Team Vitality, Mobile Legends: Bang Bang) – Competing for a life-changing prize, Vivian’s story centers on overcoming recent setbacks and confronting childhood trauma.

  • The Mongolz & bLitz (Counter-Strike 2) – Led by their star player bLitz, this grassroots Mongolian team has risen from obscurity to national prominence, becoming symbols of pride and perseverance.

  • Soka (Team Falcons, Call of Duty: Warzone) – The reigning champion faces pressure on multiple fronts, dealing with rivalries from former teammates while navigating a turbulent home life.

  • Coach ArSy (Team Liquid, Mobile Legends: Bang Bang) – Offering a rare coaching perspective, ArSy draws on a difficult upbringing to lead and inspire his team’s pursuit of redemption.

    “Level Up captures the human side of what we are building with the Esports World Cup,” said Ralf Reichert, CEO, Esports Foundation. “EWC creates the stage: the best games, the best Clubs, the best players, life-changing stakes and moments that bring together a global gaming community of billions. The documentary takes you closer to the people inside those moments: their pressure, their ambition, their families and the stories that make esports meaningful to a new generation.”

    “This next chapter deepens our exploration of a global phenomenon that is as much about human ambition and identity as it is about competition,” said Cutler. “Esports is one of the most dynamic cultural movements of our time. In season two, we continue to chronicle not just the competition, but the lives, dreams, and sacrifices of the players at the center of it, revealing a world that is both intensely personal and globally resonant.”

    Around those player journeys, the series also captures the wider cultural energy of the Esports World Cup, where sport, music, entertainment and gaming meet. In addition to elite competition, Level Up showcases moments from a star-studded lineup of musical artists and athletes, including opening headliner Post Malone, who shows off his gaming skills backstage; grandmaster Magnus Carlsen, who triumphs in his first chess esports event; and football icon Cristiano Ronaldo, who ushers the Club Championship trophy to the stage in a dramatic closing ceremony.

    The magnitude of the Esports World Cup is also seen through the reactions of some of the world’s biggest sports and entertainment figures, including reigning F1 champion Lando Norris; Brazilian football legends Ronaldo Nazario and Kaká, who go one-on-one in an EA FC showmatch; professional footballer Alisha Lehmann; skateboarder Tony Hawk; and tennis star Nick Kyrgios, who stated: “The crowd, the atmosphere, is literally better than Wimbledon or any Grand Slam.”

    The Esports World Cup 2025 marked a defining moment in competitive gaming. In its second year, EWC reached 750 million viewers worldwide and generated 350 million hours watched, with peak concurrent viewership of nearly 8 million during the League of Legends at EWC ’25 tournament. Coverage was delivered across 28 platforms through 97 broadcast partners and more than 800 channels in 35 languages. Twenty-five tournaments spanning 24 games featured more than 2,000 players representing approximately 200 Clubs from over 100 countries.

    The 2026 edition of the Esports World Cup will be held in Paris, France from July 6 through August 23, as the top Clubs in the world compete for $75 million and the 2026 EWC Club Championship trophy.

The post Esports World Cup: Level Up Returns to Prime Video June 26 with Season Two appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Tonybet Secures Alberta iGaming License as Regulated Market Opens

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Tonybet, an international iGaming operator already licensed in Ontario and Kahnawake, today announced that it has received an iGaming license from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), clearing the company to operate in Alberta’s regulated online gaming market.

The license allows Tonybet to enter Alberta, Canada’s second province to introduce a competitive, multi-operator iGaming market following Ontario’s launch in 2022. It also extends Tonybet’s Canadian footprint, reinforcing the company’s position as one of the most broadly licensed operators in the country.

Alberta’s regulated market represents a significant opportunity. The province has an estimated population of nearly 5 million, a strong sports culture, and a regulatory framework designed to channel existing online gaming activity into a licensed, player-protected environment. Tonybet intends to bring the same localized approach that has driven its growth in Ontario – combining regionally relevant sports betting markets, responsible gaming tools, and dedicated customer support – to Alberta from day one.

“Alberta is taking the right approach – building a regulated market that puts player protection and operational standards at the center from the start. That’s exactly the kind of environment we want to operate in. We’ve spent years proving in Ontario that you can grow a business and maintain the highest compliance standards at the same time – registrations and gross gaming revenue in the province both grew by 52% in 2025, with responsible gaming embedded in that success rather than working against it. Securing this license means we can bring the same commitment to Alberta, and we plan to be fully operational in the market,” said Dmitry Arabuli, CEO of Tonybet.

Tonybet has already begun preparations for its Alberta launch, including platform localization, integration with the province’s centralized self-exclusion system, and commercial onboarding with the Alberta iGaming Corporation (AiGC).

The post Tonybet Secures Alberta iGaming License as Regulated Market Opens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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