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Evoplay Brings the Future of iGaming to GamingTECH CEE Summit

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HIPTHER Agency and the #hipthers are thrilled to introduce the Main Stage Sponsor of the upcoming GamingTECH CEE Summit taking place in Budapest, on 26-27 September, 2023!

GamingTECH CEE is the rebranded CEEGC, the conference having a 7-year tradition of being the leading iGaming industry event in the Central and Eastern European region during Autumn. This year, the most popular in-person industry gathering in CEE proudly features Evoplay as its Main Stage Sponsor!

Being an industry-leading iGame provider dedicated to innovation, with a mission to go beyond the traditional approach to game development and change the global perception of gambling products, Evoplay’s values and future-first outlook perfectly align with the innovative spirit of Hipther and GamingTECH CEE.

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We caught up with Ihor Zarechnyi, Head of Sales at Evoplay, to find out more about the company’s achievements, latest news, and the importance of the Central and Eastern European region for the company.

Hello Ihor, thank you for joining the #hipthers for this interview! Would you please tell our readers a little bit about yourself and your role at Evoplay?

I serve as the Head of Sales at Evoplay. My role primarily involves managing our company’s sales strategies, forging key partnerships, and expanding our footprint in various markets worldwide.

I’ve always been passionate about the iGaming industry and its dynamism. What I find most exciting about working at Evoplay is the opportunity to be at the forefront of innovation in such a fast-paced environment. We’re constantly pushing the boundaries to create unique, engaging gaming experiences that resonate with players across the globe. As the Head of Sales, I’m privileged to lead the charge in bringing these exceptional products to a broader audience.

 

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Evoplay is a well-known iGaming company by now, boasting an incredible portfolio, Awards, and numerous partnerships, but could you give us a summary and more insight about the company and its achievements?

Evoplay is a pioneering force in the iGaming industry, consistently pushing the boundaries of traditional game development to deliver unique, immersive, and memorable experiences to players across the globe. We are proud to be recognised for our innovative approach, as reflected in our robust portfolio, numerous awards, and strategic partnerships.

The company was established in 2017, and in a relatively short space of time, we’ve successfully developed over 200 engaging slots, table, and instant games that are enjoyed by players in multiple jurisdictions. Our gaming content is distinctive, not just because of our immersive graphics and engaging gameplay but also because we’ve introduced groundbreaking technology such as our Spinential system and various exciting mechanics. For instance, we’re known for pioneering the first 3D/VR slot games in the industry and creating award-winning Instant Games.

Our continuous work for innovation has been recognised and celebrated within the industry, leading to us being awarded Innovator of the Year at the EGR and Mobile Gaming Provider of the Year at the Malta Gaming Awards. 

 

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Evoplay launched a major rebranding campaign in 2021. What spurred this decision, and what was the secret of its success – especially amidst the challenging period of the pandemic?

The decision for the rebranding in 2021 was driven by our desire to reflect the immense growth and evolution Evoplay has undergone since our inception in 2017. We had established a strong foothold in the iGaming market, innovated with 3D/VR slots, and won significant industry awards. It felt like the right time to redefine our brand identity to align with our evolved stature and future ambitions.

The rebranding was also an opportunity for us to clarify our mission and values, making it known that we’re not just another gaming company—we’re an innovative entity committed to changing the perception of gambling products and enhancing the player experience.

The pandemic certainly presented its challenges, but it also brought about opportunities. With more people turning to online entertainment, there was a significant potential audience for our products. It was the perfect time to present a new, revitalised brand that stood for innovation, entertainment, and trust.

As for the secret to its success, I believe it was our authenticity and commitment. Our team worked tirelessly to ensure that the rebranding wasn’t just cosmetic but truly representative of our ethos and vision.

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Evoplay recently published about tapping into the next-gen market with crypto iGaming business. How do you facilitate crypto gambling for your clients and their customers, and how do crypto casinos work with Evoplay?

The rapid rise of cryptocurrency, no doubt, has made significant waves across industries. Especially in iGaming, where things like decentralisation, instant transfers, and security are paramount, cryptocurrency offers compelling advantages. 

The way in which crypto casinos and Evoplay work together is quite straightforward. These crypto-based platforms incorporate our exciting and popular games into their offerings and we saw an impressive 5.3x increase in bets placed via cryptocurrency in the second quarter of 2023 compared to the first one. That alone shows the growing appetite for our innovative products in the crypto gaming space.

In essence, our commitment to pushing boundaries and flexibly responding to market trends makes us an ideal partner for crypto casinos. We’re excited to offer captivating, innovative gaming experiences to players in the crypto space and look forward to the future prospects this brings for our partners and the wider industry.

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Looking back to Evoplay’s previous achievements and ongoing breakthroughs, which game titles, moments and partnerships would you consider as key milestones for the company?

In terms of game titles, Dungeon: Immortal Evil and Necromancer are a couple that have created quite a buzz in the industry. They were some of the first games to showcase our prowess in immersive technology and set a new standard for player engagement.

We have joined forces with industry heavyweights such as EveryMatrix, SoftGamings, Relax, and Oryx and this has been monumental for us. These alliances broadened our reach, enabling us to introduce our innovative games to an even wider audience.

But perhaps the most meaningful milestone of all is the growth of our company and the Evoplay team. We started as a small group with a vision, and now we’re a globally recognised name in iGaming, respected for our continuous innovation.

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Your social media team recently posted about the most popular characters in slots! Which one do you prefer, and which Evoplay title is your personal favourite?

Each character has its own charm and appeal, and they all play a crucial part in creating the immersive experiences we’re known for. But if I had to pick, I’d probably go with Star Guardians. It’s one of our flagship games, and it’s really a standout because of its unique RPG-inspired gameplay. It’s not just a slot game – it’s an adventure! The game’s choose your own path style mechanics empowers players to select which character they’d like to play as alongside an enticing first-person shooter mechanic and stunning visuals, makes it a truly immersive experience that really showcases what we’re all about at Evoplay.

 

Taking into consideration Evoplay’s opening to crypto iGaming, and the strategic expansion of Hipther’s Events to technology and the intersection of gambling with blockchain, fintech and web3, we’d say that your Main Stage Sponsorship for GamingTECH CEE is a match made in heaven! What is the message that Evoplay would like to impart to the event’s participants?

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Absolutely, it’s indeed a match made in heaven! The core message we at Evoplay want to impart to the participants at the GamingTECH CEE Summit is that the future of iGaming is here, and it’s brimming with opportunities. Our industry is at an incredibly exciting crossroads where innovative technology, such as blockchain, fintech and web3, is opening up new ways to engage and entertain players like never before.

At Evoplay, we’re fully committed to harnessing these cutting-edge technologies to redefine the iGaming experience.

So, be open to change, embrace innovation and join us on this thrilling journey to shape the future of iGaming. Let’s seize these opportunities together and make the iGaming industry even more engaging and inclusive for players across the globe.

 

Thank you, Ihor for this insightful interview, and thank you, Evoplay for “Bringing the Future of iGaming. Today”!

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For more information about the company, and to get in touch with the Future of iGaming, dear readers, Contact Evoplay directly.

We look forward to seeing you in Budapest at GamingTECH CEE for the annual reunion of the best companies and professionals from Gaming and Technology in Central and Eastern Europe!

Speaking of the best in the industry, Evoplay has been Shortlisted in the BEST ONLINE CASINO PROVIDER IN CEE Category of the GamingTECH Awards!

 

Join the #hipthers in an event that will redefine the future of gaming in the CEE region, and vote for Evoplay in the GamingTECH Awards!

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Get Your Tickets for GamingTECH CEE Now!

Looking to take a leaf out of Evoplay’s strategy book and sponsor Hipther Agency’s next big event? Become A Sponsor!

 

Affiliate Industry

Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates!

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HIPTHER is thrilled to announce a dynamic shift in focus for the upcoming European Gaming Congress (EGC) 2024, taking place in the vibrant city of Warsaw between 15-16 October! Our aim is to better serve our community of operators and affiliates by offering a richer, more diverse range of topics and panels.

While we will continue to provide critical insights with two compliance panels focused on Poland and the combined Nordic + D-A-CH regions, we are expanding our agenda to include exciting new topics that cater specifically to your interests and needs:

Esports: Exploring the rapidly growing world of competitive gaming and its integration with traditional gambling.

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SEO: Strategies to optimize your online presence and drive more traffic to your platforms.

Marketing & PR: Innovative approaches to branding, customer engagement, and public relations in the gaming industry.

Fintech: Discovering the latest financial technologies transforming the gaming payment landscape.

Blockchain: Understanding how blockchain technology is revolutionizing transparency, security, and operations within gaming.

Special Offer: 30 Free Tickets for Affiliates and Operators!

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To celebrate these exciting changes, we are offering 30 FREE TICKETS exclusively for affiliates and operators. This is your chance to gain invaluable knowledge, network with industry leaders, and stay ahead of the curve in the ever-evolving gaming landscape.

Don’t miss out! Secure your free ticket today and be part of the transformation at EGC 2024.

Claim Your Free Ticket Now: https://hipther.com/events/egc/freetickets-egc2024/

Join us in Warsaw for a groundbreaking event that promises to deliver unparalleled insights, innovative discussions, and exceptional networking opportunities. We look forward to welcoming you to the European Gaming Congress 2024!

Stay tuned for more updates and detailed agenda announcements.

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The post Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates! appeared first on European Gaming Industry News.

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Baltics

MARE BALTICUM Gaming & TECH Summit 2024 Sparked GameTech Revolution and Unity Across the Baltics and Nordics

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HIPTHER, leading conference organizer for Gaming and Technology industries in Europe, is thrilled to announce the completion of a revolutionary 2024 edition for their successful MARE BALTICUM Gaming & TECH Summit series.

The #hipthers brought together in Tallinn some of the best companies and most distinguished experts across iGaming, Technology and Compliance industries between 3-5 June, offering a premium experience of growth and connectivity to local and international professionals.

Relive the Moments – MBGTS 2024 Photo Album

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From the Baltic and Nordic Standards to the World: iGaming & Compliance Updates

Day 1 of the Summit was brimming with Compliance updates and insights from panels focusing both on the local standards, as well as keeping up with global compliance trends. Renowned experts debated the the complexities and nuances of the iGaming regulatory landscape in the Baltics and Nordics, offered a concise overview of the complex regulatory frameworks in Serbia, the USA, Spain, Germany, and Estonia, and provided Insights into Market Dynamics, Trends, and Sports Betting Evolution in the Nordic iGaming Landscape.

Furthermore, delegates had the precious opportunity to attend an IMGL Masterclass about Navigating MiCA, EU AI Act, and DSA in the Digital Age.

 

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Exploring Fintech, Blockchain, and the Potential of DAOs in the Gaming Industry

The Summit offered valuable insights on the evolution of financial institutions, exploring the integration of fintech and blockchain and the challenges and opportunities it brings.

Our experts introduced the concept of Decentralized Autonomous Organizations (DAOs) and how they are emerging as a transformative force in the gaming industry, offering new possibilities for community-driven game development, player-owned economies, and transparent governance.

 

Exploring Digital Engagement: Esports Dynamics, Gamification, Mobile Innovation, AI and Web3

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True to its title of Gaming & TECH, the conference delved deep into all matters Tech, ranging from Gaming and the global challenges and opportunities within the eSports industry, the strategic integration of gamification to boost player retention and loyalty in the iGaming sector, and the Digital Services Act and AI EU Act for businesses, to the Integration of Blockchain and Web3 Across Industries.

A specially designed Workshop on Baltic Compliance in Web3, Fintech, and Blockchain offered  a deep dive into Estonia, Latvia, and Lithuania’s regulatory frameworks, featuring interactive discussions and case studies.

 

The Power of Communication: Marketing & Organizational Culture Sessions

The MARE BALTICUM Summit speakers offered insights and ample food for thought for all aspects of Marketing in GameTech, starting from the power collab between SEO and Affiliate Marketing Websites, and highlighting the crossroads between B2B and B2C on the path to commercial success.

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Honouring the commitment to offering valuable knowledge across the spectrum of GameTech operations, HIPTHER innovates by adding the matter of Organizational Culture in the industry’s Conference Agenda under the guidance of expert Organizational Culture Designers.

 

Connecting People in the 21st Century: MARE BALTICUM Networking Sessions

The magical MARE BALTICUM Experience kicked off with a relaxing Welcome Meet in the lavish environment of the Olympic Park Casino on 3 June.

Wellness and balanced nutrition are always a staple at HIPTHER conferences, and this time the Team upped the Game by adding a special Morning Yoga & Mindful Breathing Session from a certified yoga instructor, to open Day 1 with tranquility and focus. The “traditional” Morning Networking Run opened Day 2 on 5 June, also celebrating the Global Running Day 2024!

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Delicious vegan meals, snacks, and coffee nourished attendees and promoted networking and bonding over new taste experiences across the lunch and coffee breaks.

Two electrifying networking parties, the Baltic & Scandinavian Gaming (BSG) Awards Ceremony Party featuring an exciting karaoke stage, and the Closing Party, offering a Private Concert, Pizza and Drinks, brought people together and ensured a fun, social, and successful experience for all!

 

The Future of Gaming & Technology: MARE BALTICUM 2025 and European Gaming Congress

The popular MARE BALTICUM Gaming & TECH Series travels and honours the Baltic States, and  will return next year in Vilnius! Stay tuned to HIPTHER Channels for updates!

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In the meantime, HIPTHER prepares a new All-Gaming Conference Experience and invites you to the European Gaming Congress (EGC) 2024 in Warsaw on 15-16 October, to discuss and connect over Gambling Industry Compliance, iGaming Innovation, Marketing (Communication, Affiliate, SEO), Organizational Culture, and the Evolution of Fintech and Blockchain.

Secure your Early Bird EGC Tickets Until July 10

The post MARE BALTICUM Gaming & TECH Summit 2024 Sparked GameTech Revolution and Unity Across the Baltics and Nordics appeared first on European Gaming Industry News.

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Conferences in Europe

SBC Summit Tbilisi to Educate Companies on Mastering Emerging Tech

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While emerging technologies are providing brands with a range of solutions to diversify their offerings and improve customer experiences, making the right choices can be challenging. At SBC Summit Tbilisi, delegates will benefit from the insights of speakers with expertise in Eastern European and Central Asian markets, helping them identify the most effective strategies for their businesses.

The conference program will include panel discussions focused on how brands can integrate cutting-edge technology into their daily operations, enhance user experience, and identify the latest market trends, all with the goal of driving growth in the markets of interest.

The specialised “Strategy & Growth” content track is scheduled to take place on Wednesday, 26th of June, at the Sheraton Grand Tbilisi Metechi Palace, featuring a lineup of seven panels for in-depth discussions.

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The panel titled ‘NextGen Affiliate: New Trends & Marketing Evolution’ will examine the latest trends and content strategies shaping affiliate marketing. Marketing experts Eugene Ravdin (Communications & Marketing Manager, MightyTips), Teimuraz Pataridze (Founder, Slotstate), Viktorija Ratomskė  (Co-Founder & CEO, PartnerGap) and panel moderator Lasha Gogiberidze (Founder & Managing Partner, BraveRave), will explore optimal marketing approaches for attracting diverse regional audiences, identify outdated trends and examine the evolving role of streamers and influencers in affiliate marketing.

The ‘Elevating Consumer Experience with Innovative Payment Offerings’ panel will discuss how brands can utilise seamless and innovative payment methods to enrich the user experience. Experts Nana Oniani (Head of Shared Platform and Data Products, Adjarabet), Irakli Kikoria (Business Development Director, Payze), Irakli Zenaishvili (Head of Risk, Anti-Fraud and RG Management, AirBet) and moderator Pavel Dergachev (Co-Founder, 4H Agency) will delve what makes certain platforms popular among users, discuss new technologies like digital wallets and mobile payments, and assess their broader effects on user experience and transaction security.

The panel ‘TechFuel: Role of Technology in Market Development’ will explore how implementing emerging trends and new technologies can aid brands in broadening their reach. Rafael Kobalyan (Head of Technology, Vbet), Gary Sonyak (CEO, Gamerpro), Kristijan Rusu (Technical Architect, Singular) and moderator Denis Karpovich (CTO, Euro Games Technology Georgia (EGT Georgia), will analyse case studies from leading tech companies and explore the practical applications of artificial intelligence (AI) in improving customer experience, personalisation, and game development.

Speakers David Nozadze (Head of CRM, Leaderbet), Maia Odishelidz (CEO, Port:80), Giorgi Nadaraia (CMO, Betlive) and moderator Irakli Davarashvii (Ex-CMO, Adajrabet), will discuss audience segmentation, tracking, real-time performance optimisation, and how to maximise return on investment during the Data-Driven iGaming: Optimising Marketing Performance During Major Sports Tournaments’ panel. The experts will also explore the key data that brands can leverage to strengthen the impact of their iGaming marketing campaigns during sports events.

Alongside access to a wealth of knowledge from a comprehensive conference agenda, attendees will have the chance to network and explore the latest industry offerings firsthand on the exhibition floor, where over 30 local and global brands will be showcasing their innovations.

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The post SBC Summit Tbilisi to Educate Companies on Mastering Emerging Tech appeared first on European Gaming Industry News.

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