Conferences in Europe
Evoplay Brings the Future of iGaming to GamingTECH CEE Summit
HIPTHER Agency and the #hipthers are thrilled to introduce the Main Stage Sponsor of the upcoming GamingTECH CEE Summit taking place in Budapest, on 26-27 September, 2023!
GamingTECH CEE is the rebranded CEEGC, the conference having a 7-year tradition of being the leading iGaming industry event in the Central and Eastern European region during Autumn. This year, the most popular in-person industry gathering in CEE proudly features Evoplay as its Main Stage Sponsor!
Being an industry-leading iGame provider dedicated to innovation, with a mission to go beyond the traditional approach to game development and change the global perception of gambling products, Evoplay’s values and future-first outlook perfectly align with the innovative spirit of Hipther and GamingTECH CEE.
We caught up with Ihor Zarechnyi, Head of Sales at Evoplay, to find out more about the company’s achievements, latest news, and the importance of the Central and Eastern European region for the company.
Hello Ihor, thank you for joining the #hipthers for this interview! Would you please tell our readers a little bit about yourself and your role at Evoplay?
I serve as the Head of Sales at Evoplay. My role primarily involves managing our company’s sales strategies, forging key partnerships, and expanding our footprint in various markets worldwide.
I’ve always been passionate about the iGaming industry and its dynamism. What I find most exciting about working at Evoplay is the opportunity to be at the forefront of innovation in such a fast-paced environment. We’re constantly pushing the boundaries to create unique, engaging gaming experiences that resonate with players across the globe. As the Head of Sales, I’m privileged to lead the charge in bringing these exceptional products to a broader audience.
Evoplay is a well-known iGaming company by now, boasting an incredible portfolio, Awards, and numerous partnerships, but could you give us a summary and more insight about the company and its achievements?
Evoplay is a pioneering force in the iGaming industry, consistently pushing the boundaries of traditional game development to deliver unique, immersive, and memorable experiences to players across the globe. We are proud to be recognised for our innovative approach, as reflected in our robust portfolio, numerous awards, and strategic partnerships.
The company was established in 2017, and in a relatively short space of time, we’ve successfully developed over 200 engaging slots, table, and instant games that are enjoyed by players in multiple jurisdictions. Our gaming content is distinctive, not just because of our immersive graphics and engaging gameplay but also because we’ve introduced groundbreaking technology such as our Spinential system and various exciting mechanics. For instance, we’re known for pioneering the first 3D/VR slot games in the industry and creating award-winning Instant Games.
Our continuous work for innovation has been recognised and celebrated within the industry, leading to us being awarded Innovator of the Year at the EGR and Mobile Gaming Provider of the Year at the Malta Gaming Awards.
Evoplay launched a major rebranding campaign in 2021. What spurred this decision, and what was the secret of its success – especially amidst the challenging period of the pandemic?
The decision for the rebranding in 2021 was driven by our desire to reflect the immense growth and evolution Evoplay has undergone since our inception in 2017. We had established a strong foothold in the iGaming market, innovated with 3D/VR slots, and won significant industry awards. It felt like the right time to redefine our brand identity to align with our evolved stature and future ambitions.
The rebranding was also an opportunity for us to clarify our mission and values, making it known that we’re not just another gaming company—we’re an innovative entity committed to changing the perception of gambling products and enhancing the player experience.
The pandemic certainly presented its challenges, but it also brought about opportunities. With more people turning to online entertainment, there was a significant potential audience for our products. It was the perfect time to present a new, revitalised brand that stood for innovation, entertainment, and trust.
As for the secret to its success, I believe it was our authenticity and commitment. Our team worked tirelessly to ensure that the rebranding wasn’t just cosmetic but truly representative of our ethos and vision.
Evoplay recently published about tapping into the next-gen market with crypto iGaming business. How do you facilitate crypto gambling for your clients and their customers, and how do crypto casinos work with Evoplay?
The rapid rise of cryptocurrency, no doubt, has made significant waves across industries. Especially in iGaming, where things like decentralisation, instant transfers, and security are paramount, cryptocurrency offers compelling advantages.
The way in which crypto casinos and Evoplay work together is quite straightforward. These crypto-based platforms incorporate our exciting and popular games into their offerings and we saw an impressive 5.3x increase in bets placed via cryptocurrency in the second quarter of 2023 compared to the first one. That alone shows the growing appetite for our innovative products in the crypto gaming space.
In essence, our commitment to pushing boundaries and flexibly responding to market trends makes us an ideal partner for crypto casinos. We’re excited to offer captivating, innovative gaming experiences to players in the crypto space and look forward to the future prospects this brings for our partners and the wider industry.
Looking back to Evoplay’s previous achievements and ongoing breakthroughs, which game titles, moments and partnerships would you consider as key milestones for the company?
In terms of game titles, Dungeon: Immortal Evil and Necromancer are a couple that have created quite a buzz in the industry. They were some of the first games to showcase our prowess in immersive technology and set a new standard for player engagement.
We have joined forces with industry heavyweights such as EveryMatrix, SoftGamings, Relax, and Oryx and this has been monumental for us. These alliances broadened our reach, enabling us to introduce our innovative games to an even wider audience.
But perhaps the most meaningful milestone of all is the growth of our company and the Evoplay team. We started as a small group with a vision, and now we’re a globally recognised name in iGaming, respected for our continuous innovation.
Your social media team recently posted about the most popular characters in slots! Which one do you prefer, and which Evoplay title is your personal favourite?
Each character has its own charm and appeal, and they all play a crucial part in creating the immersive experiences we’re known for. But if I had to pick, I’d probably go with Star Guardians. It’s one of our flagship games, and it’s really a standout because of its unique RPG-inspired gameplay. It’s not just a slot game – it’s an adventure! The game’s choose your own path style mechanics empowers players to select which character they’d like to play as alongside an enticing first-person shooter mechanic and stunning visuals, makes it a truly immersive experience that really showcases what we’re all about at Evoplay.
Taking into consideration Evoplay’s opening to crypto iGaming, and the strategic expansion of Hipther’s Events to technology and the intersection of gambling with blockchain, fintech and web3, we’d say that your Main Stage Sponsorship for GamingTECH CEE is a match made in heaven! What is the message that Evoplay would like to impart to the event’s participants?
Absolutely, it’s indeed a match made in heaven! The core message we at Evoplay want to impart to the participants at the GamingTECH CEE Summit is that the future of iGaming is here, and it’s brimming with opportunities. Our industry is at an incredibly exciting crossroads where innovative technology, such as blockchain, fintech and web3, is opening up new ways to engage and entertain players like never before.
At Evoplay, we’re fully committed to harnessing these cutting-edge technologies to redefine the iGaming experience.
So, be open to change, embrace innovation and join us on this thrilling journey to shape the future of iGaming. Let’s seize these opportunities together and make the iGaming industry even more engaging and inclusive for players across the globe.
Thank you, Ihor for this insightful interview, and thank you, Evoplay for “Bringing the Future of iGaming. Today”!
For more information about the company, and to get in touch with the Future of iGaming, dear readers, Contact Evoplay directly.
We look forward to seeing you in Budapest at GamingTECH CEE for the annual reunion of the best companies and professionals from Gaming and Technology in Central and Eastern Europe!
Speaking of the best in the industry, Evoplay has been Shortlisted in the BEST ONLINE CASINO PROVIDER IN CEE Category of the GamingTECH Awards!
→ Join the #hipthers in an event that will redefine the future of gaming in the CEE region, and vote for Evoplay in the GamingTECH Awards!
Get Your Tickets for GamingTECH CEE Now!
→ Looking to take a leaf out of Evoplay’s strategy book and sponsor Hipther Agency’s next big event? Become A Sponsor!
Amusnet has been named Best Online Casino Provider in CEE at the prestigious GamingTECH Awards 2025, solidifying its leadership position in the gaming industry across Central and Eastern Europe.
The award was announced on March 25, 2025, during the official GamingTECH CEE Awards Ceremony, part of the Prague Gaming & TECH Summit. Since its launch in 2017, the Summit has evolved into a boutique-style event that champions innovation and facilitates valuable connections among industry leaders. Amusnet representatives from the Compliance, Legal, and Account Management teams attended the event, joining discussions on some of the most relevant topics shaping the industry today. The conference focused on key themes such as artificial intelligence innovation, blockchain integration, regulatory updates, fintech evolution, and sustainability practices within the gaming ecosystem.
Celebrating excellence and forward-thinking developments, the GamingTECH Awards recognize outstanding achievements of companies operating on a global scale. Amusnet’s recognition highlights the company’s commitment to delivering top-notch casino products, expanding its diverse portfolio of slot games and live casino offerings.
“We are truly honored to receive the Best Online Casino Provider in CEE award,” commented Irina Rusimova, Chief Commercial Officer at Amusnet. “This recognition reflects the dedication of our entire team and our ongoing drive to deliver exceptional gaming experiences for players while empowering our partners to succeed. It inspires us to keep pushing boundaries and setting new benchmarks in the industry.”
This award highlights Amusnet’s ongoing commitment to excellence and its role in shaping the future of the online gaming landscape in CEE and beyond.
The post Amusnet Wins Best Online Casino Provider in CEE at the GamingTECH Awards 2025 appeared first on European Gaming Industry News.
BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.
HIPTHER, organizer of the Prague Gaming & TECH Summit 2025, is excited to welcome Cloudfresh as the Networking Break Sponsor, a company empowering businesses with top-tier cloud services. As a Zendesk Premier Partner, Cloudfresh specializes in integrating, optimizing, and scaling the best in-class cloud solutions, acting as a vital link between companies and cloud technologies. In this exclusive interview, we speak with Vita Usatyuk, Sales Executive at Cloudfresh, to explore how AI, omnichannel support, and personalized player interactions are reshaping customer service in gaming.
Player support is becoming a crucial factor in gaming retention. How can integrated customer service solutions enhance player satisfaction and engagement while keeping gamers in the game?
Integrated customer service solutions are essential for enhancing player satisfaction and engagement, ultimately driving player retention. By providing support across various channels like chat, messaging, phone, and email, gaming companies can meet players where they are, offering seamless and convenient assistance. This omnichannel approach ensures that players can easily reach out for help before, during, or after a game. Furthermore, AI-powered tools can provide instant help and personalized interactions, addressing player needs proactively and efficiently. A robust support system contributes significantly to a positive gaming experience, fostering loyalty and encouraging players to stay engaged with the game.
The gaming industry faces unique challenges in customer support, from omnichannel demands to peak traffic surges. How does Cloudfresh leverage Zendesk to help gaming companies streamline support operations and optimize agent workload?
The gaming industry presents unique customer support challenges, including omnichannel demands and peak traffic surges, especially during new release windows. We in Cloudfresh implement Zendesk solution for the customer support to help gaming companies streamline their support operations and optimize agent workload. Zendesk offers a unified platform that integrates various support channels, enabling agents to manage interactions from a single workspace. AI-powered automation can handle routine inquiries, allowing agents to focus on complex issues. Zendesk also provides tools for intelligent ticket routing, workforce management, and performance monitoring, which helps optimize agent efficiency and ensure timely issue resolution.
Personalization is key to delivering a top player experience. How can gaming brands use AI-driven customer support to provide more tailored interactions and proactively address player needs?
Personalization in gaming support is no longer a luxury, it’s a necessity. AI-driven solutions are empowering gaming companies to meet this demand in innovative ways. Here are some practical examples:
- AI Agents for 24/7 Support and Instant Answers: Players expect support around the clock. Zendesk’s AI Agents can provide instant, accurate answers to common questions, drawing from your knowledge base. This ensures players get the help they need immediately, any time of day.
- Intelligent Triage and Routing: AI can analyze incoming support tickets and route them to the right agent or team based on the player’s issue, game, or platform. This ensures that players are connected with specialists who can address their specific needs efficiently.
- Proactive Support and Personalized Recommendations: By analyzing player data and behavior, AI can help anticipate common issues and proactively offer solutions or tips. This could include in-game notifications, personalized FAQs, or tailored support articles. For example, Kaizen Gaming, a European eGaming company, delivers 95% resolution at first contact with live chat and 360° views of customers. This level of insight allows for highly personalized and proactive support.
- Automation for Scalability: Gaming companies often experience peak support volumes around game releases or updates. Zendesk’s automation capabilities, enhanced by AI, can handle surging ticket volumes and reduce wait times. Play Games24x7, an Indian online gaming company, reduced their resolution time by 68% by leveraging Zendesk automation and analytics. This demonstrates the power of AI in scaling support operations efficiently.
By leveraging Zendesk’s AI-driven features, gaming companies can provide more tailored, efficient, and proactive support experiences, ultimately driving player satisfaction and loyalty.
Cloudfresh has extensive expertise in implementing and optimizing Zendesk solutions for gaming businesses. Can you share a recent success story where your solutions significantly improved customer experience?
Yes, we have many success stories, and one recent example is our work with Bloober Team, a renowned game development studio specializing in psychological horror games. Bloober Team faced challenges in providing efficient player support, especially during peak times around game releases. They needed a solution that could scale, provide comprehensive data from players, and streamline their support workflow.
We implemented Zendesk’s Enterprise Suite for Bloober Team, including add-on apps and a custom ticket form to gather essential information from players. We also integrated DeepL for translation to assist with their diverse player base.
The results were transformative. Bloober Team now has a robust system to manage player support, allowing them to react quickly to issues and provide timely solutions. This has significantly improved their ability to maintain contact with players, address concerns, and ultimately enhance the player experience. This case demonstrates our ability to tailor Zendesk solutions to the specific needs of gaming companies, helping them to overcome support challenges and foster stronger player relationships.
At the Prague Gaming & TECH Summit 2025, AI and automation in gaming support will be major discussion points. How do you see AI-driven support evolving in the next few years, and what should gaming operators focus on to stay ahead?
It’s clear that AI is no longer a future possibility in gaming support – it’s the present and the driving force of its evolution. We’re seeing a distinct separation between companies that are embracing AI and those that aren’t. Those “CX Trendsetters” are pulling ahead, and gaming operators need to be in that category. It’s not just about replacing human agents either; it’s about ‘human-centric AI.’ We’re talking about augmenting agents, giving them superpowers to handle complex issues while AI handles the routine.
Looking ahead, expect AI to get even smarter – predictive, hyper-personalized, with more natural conversations. And it’s not just chatbots anymore; AI-powered automation will touch every support channel, creating those seamless omnichannel experiences players demand. Crucially, AI will provide a wealth of data and insights, allowing for data-driven optimization of support strategies.
So, for gaming operators who want to stay ahead, it boils down to this: invest strategically in AI, empower your agents to work alongside it, focus on leveraging those AI-driven insights, build systems that can scale and adapt, and, of course, prioritize data security. That’s from my point of view the roadmap for success in the AI-driven future of gaming support.
With Cloudfresh at the Prague Gaming & TECH Summit 2025, this year’s event will showcase the latest innovations in AI-driven player support and customer service strategies. Don’t miss the opportunity to connect with industry leaders, gain exclusive insights, and explore the future of gaming support technology!
The post Elevating Player Experience: Cloudfresh’s Vision for AI-Driven Gaming Support appeared first on European Gaming Industry News.
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