eSports

AMD and Windows 11 Sponsored AKEF Gaming Utsav 2023 successfully blends Festival, Tech, and Gaming for the first time ever

Published

3 years ago

August 25, 2023

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Hundreds of gaming enthusiasts converged at Gaming Utsav 2023, a one-of-a-kind event organized by AKEF Esports, one of the leading Esports organizations in the country that created a unique fusion of gaming, technology, and a traditional festival for the first time in India. With an Onam-themed ambiance, around 400 attendees had the opportunity to revel in the spirit of the grand festival at the Marriott Hotel in Kochi, marking a blend of the spirits of culture and gaming.

One of the highlights of this year’s Gaming Utsav, which was proudly sponsored by AMD and Windows 11 was the presence of rap sensation Febin Joseph a.k.a. Fejo, and actress Cerena Ann. Fejo has appeared on MTV Hustle, and Mirchi Music Awards 2020 and is known for his hits such as “Thalayude Vilayattu” from Aaraattu, and “Aparaada Panka” from Maradona. He alongside Cerena Ann, a well-renowned figure from Malayalam Bigg Boss, engaged with fans to elevate the event’s excitement to greater heights.

The event also witnessed the attendance of over 50 regional gaming influencers and popular streamers. Big names such as Blind Psycho, Eagle Gaming, Brightfox, and Game Therapist, graced the event to engage with their fans and provide an unforgettable experience for them.

Expressing his thoughts on the success of Gaming Utsav 2023, Amal Arjun JP, Managing Director, AKEF Play Pvt. Ltd. stated, “This year’s event marked a pivotal step in redefining the landscape of gaming events in India. By ingeniously blending the thrill of gaming with the cultural richness of the Onam festival, we were able to attract people from far and wide to come and rejoice with their favorite creators and celebrities. Our heartfelt gratitude goes to our sponsors, AMD and Windows 11, whose support was instrumental in bringing this vision to life.”

The event offered a diverse range of attractions, from the immersive Gaming Expo showcasing to interactive stalls and creator meet-and-greet sessions. Attendees also had the chance to indulge in gaming experiences at various booths, VR stations, and simulators.

However, what truly set Gaming Utsav 2023 apart was its Onam-themed celebration, which paid homage to the grandest festival in Kerala. Conventional Onam games such as Vadam Vali and Kasera Kali were contested at the event, echoing the spirit of the festival. Additionally, every attendee was treated with a complimentary Onam Sadya in a classic manner on banana leaves.

“With an exclusive focus on quality and engagement, we were able to provide each participant with the opportunity to indulge in various gaming activities as well as the celebration of Kerala’s culture. Looking ahead, we are excited to build upon this success, and set new benchmarks for immersive and revolutionary gaming events,” he added.

The resounding success of Gaming Utsav 2023 has not only established AKEF Esports as a pioneer in India’s gaming industry but also set a benchmark for innovative gaming events in the years to come.

The entire event was streamed live on AKEF’s YouTube channel.

Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

Published

2 days ago

June 4, 2026

GamingAmericas.com

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Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

3 days ago

June 3, 2026

Wladimir P.

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Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

4 days ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.