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EveryMatrix agrees global sportsbook data deal with Kindred

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OddsMatrix Sports Data Services, part of the EveryMatrix Group, has partnered with Kindred to provide the leading operator with comprehensive historical and current sports data ahead of the launch of its new proprietary sportsbook.

As part of a global partnership, OddsMatrix will provide Kindred with data across a host of major sports including football, ice hockey, basketball, tennis and many more.

Access to data is a vital element for any modern-day sportsbook to remain competitive and offer the best customer experience through proprietary modelling technology, a cornerstone of Kindred’s new sportsbook platform and long-term vision.

OddsMatrix has stored many years of data while continuing to innovate, offering access to reliable custom datasets, enabling operators to analyse past team and individual performances, and run their own data projections while pressure testing new odds for both pre-live and live events.

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The addition of OddsMatrix’s historical data further strengthens the OddsMatrix product line-up while providing more data access to the industry.

OddsMatrix Sports Data Services is a complete data solution that delivers betting odds, scores, and real-time settlements across both sports and esports events. It uses unique sports data feed aggregation technology allowing operators to combine odds, settlements, and score feeds from multiple providers into a single, real-time aggregated feed enabling its customers to be more competitive and achieve a rich and relevant event offering.

It has extensive coverage with 1.5 million events in the last year and more than 700 betting types across more than 100 sports.

Erik Nyman, President EveryMatrix Americas, said: “Kindred was one of the first licensed operators in our industry and their expansion from northern Europe across the world is nothing short of remarkable. We are honoured to be an integral part of their new sportsbook and the cooperation between the companies has been second-to-none. We are excited to follow their roll out and continue support their growth initiatives.”

Ben Colley, Group Head of Trading at Kindred, said: “In order to develop the most robust models to generate the most innovative and accurate markets, we needed both historical and a real-time provision of data of the highest possible resolution.

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“We’ve been really happy with what we’ve seen from OddsMatrix and our team of Quant Analysts and Data Scientists are now fully armed to take our internal R&D work in the modelling space to the next level. This cutting-edge technology makes up part of the bedrock of what we’re doing here at Kindred, and this is yet another stepping stone on the journey to complete control of our sportsbook product offering.”

EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.

EveryMatrix has secured relationships with several leading operators in the US for in-house games content through its proprietary iGaming Integration Platform, CasinoEngine.

Bobby Longhurst Group Chief Commercial Officer EveryMatrix

EveryMatrix accelerates LatAm growth with Peru market accreditation

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EveryMatrix will imminently launch a series of new customers in Peru following regulatory accreditation from the country’s Ministry of Foreign Trade & Tourism (Mincetur).

The tier-1 iGaming technology provider excels in delivering compliant solutions within regulated and emerging markets and is one of the first to be accredited in the country enabling its customers to gain early market share.

Regulatory approval will also further expand its reach across the rapidly growing Latin America market with several new customers due to launch in Peru in the coming months.

EveryMatrix is live in several LatAm markets and is significantly accelerating its regulated growth across the region with a dedicated office opening later this year.

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LatAm customers have access to its entire range of proven, modular revenue-generating technology products. This includes online casino and sportsbook platforms, player account management and sports and esports odds/data feeds.

EveryMatrix clients can also select from affiliate management and optimisation software and services, gamification, bonus and loyalty features, localised content and aggregation and bespoke safer gambling tools.

Mincetur has projected that approximately Sol3.8 billion (€1bn) in bets was placed in 2022 with online gaming and sports betting estimated to produce Sol162m (€40.6m) a year for the state.

Bobby Longhurst, Group Chief Commercial Officer, EveryMatrix said: “We’re delighted to be among the first technology providers to be given accreditation so we can instantly power our customers to gain valuable, early market share.

This is a vital step in further increasing our footprint in LatAm, both as Peru and the wider region continue to regulate. We see huge opportunities across all our product areas including turnkey partnerships that involve multiple EveryMatrix products and services coming together to launch or relaunch operator offerings.

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“We’ve proven we can deliver large-scale tier-1 technology projects in Europe and are excited at the prospect of replicating this success in Latin America.

“It’s no secret the LatAm market is gathering speed and we’re determined to be at the forefront of that growth in the months and years ahead.”

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Compliance Updates

Supremeland Gaming Expands U.S. Footprint with Landmark New Jersey Approval

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Supremeland Gaming Inc., the new American iGaming challenger, announced its U.S. expansion, attaining a second gaming approval in the US, three weeks after its inaugural licensing announcement in neighboring Pennsylvania.

The New Jersey approval will allow Supremeland Gaming to build and release games in the Garden State through its partnership with EveryMatrix.

The news comes at the ideal time, with online gambling revenues setting new records in New Jersey in January, according to figures from the state’s Division of Gaming Enforcement.

Supremeland’s game portfolio has amassed an international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.

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Rickard Öhrn, CEO of Supremeland Gaming, said: “We are thrilled to expand our presence in the US. This landmark approval in New Jersey allows us to cast our net wider, bringing our revolutionary gameplay to one of the pioneering states that started online gambling in America.”

Erik Nyman, President of EveryMatrix Americas, said: “EveryMatrix has established a solid framework to develop third-party games on our platform that we distribute to our customers.

“We have selected a number of high-quality games studios to partner this way and very much appreciate the high-quality games Supremeland has developed on our platform. We are confident they will be appreciated by US players who will now also enjoy bonus capabilities across these games that haven’t been seen in the market until now.”

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Compliance Updates

EveryMatrix gains access to sixth North America iGaming market with Pennsylvania approval

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EveryMatrix has obtained approval to operate in Pennsylvania giving it access to its sixth regulated North American iGaming market.

The technology and content provider has been granted ‘interim authorization’ from the Pennsylvania Gaming Control Board (PGCB) enabling it to offer its software and services to licensed state operators.

The leading supplier has more than 300 global customers with North American licences and regulatory approvals in all regulated iGaming states including New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut.

EveryMatrix is the industry’s largest iGaming content aggregator and has a series of commercial agreements with tier-1 US brands nationwide. It will soon begin the roll out of its aggregation services in the state via its partnership with betParx alongside expanding existing live customers such as BetMGM, Rushstreet Interactive and DraftKings.

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Erik Nyman, President EveryMatrix Americas, said: “EveryMatrix’s goal has been to obtain direct partnerships with leading operators and to ensure full market access. With regulatory approval in Pennsylvania we have obtained just that. 

“This is a great start to 2024. We will continue to roll out our games portfolio and aggregation services to fill both the content gap while also adding rich bonus and gamification features that will be completely new to the US market. 

“This will significantly boost our customers’ portfolios with proven, localised revenue-generating titles and present US players with the ultimate user experience that they can only receive via EveryMatrix.” 

 

About EveryMatrix 

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EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.

EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has 900+ employees across 13 countries and serves 300+ customers worldwide, including the regulated U.S. market.

EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.

EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.

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