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NODWIN Gaming announces the 4th edition of DreamHack India

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India’s favorite digital festival, DreamHack, is making a triumphant return to Hyderabad, the city of Nizams, for its fourth edition. Industry-leading gaming and esports media company, NODWIN Gaming, in association with global esports goliath ESL FaceIt Group has unveiled the upcoming edition of DreamHack India. Mark your calendars for November 3, as a thrilling three-day spectacle awaits, packed with exhilarating action, cutting-edge technology, esports marvels, and a vibrant celebration of gaming and pop culture. NODWIN Gaming has additionally revealed that tickets for DreamHack India 2023 can now be acquired via ticketing partners, PayTM Insider, and MeraEvents.

Building upon the tremendous triumph of DreamHack India 2022, which captivated and delighted festival attendees over three days, the upcoming fourth edition of DreamHack India is anticipated to be the most spectacular thus far. With a shared mission to propel India’s gaming ecosystem and deliver a truly unique and curated experience to the gaming community, NODWIN Gaming, and its partners are dedicated to ensuring that this year’s DreamHack becomes an unforgettable event.

DreamHack through its seasons has been a festival where avid members hailing from all spectrums of the gaming community come together in a carefully curated grand celebration of all things tech, pop culture, gaming, and cosplay. NODWIN Gaming aims for the 4th edition of DreamHack India to build upon its previous seasons where every festival-goer finds a space to truly embrace and celebrate their passion. Festival attendees will have much more to be excited about in the latest edition of Dreamhack India, as the upcoming chapter of India’s premier gaming festival is set to bring back the much-acclaimed fan-favorite stages to its list of attractions.

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Commenting on the road to DreamHack India 2023, Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming said, “DreamHack stands as a worldwide spectacle, embodying a benchmark that we at NODWIN strive to enhance. Now that the tickets for DreamHack India 2023 are available, DreamHack fans have every reason to anticipate a thrilling, eventful 72-hour extravaganza. This year’s edition of DreamHack is poised to build upon the success of all its predecessors, brimming with a multitude of surprises for our passionate community. Come November, Hyderabad will be the ultimate destination for an unparalleled experience!”

DreamHack India 2023 will present an array of attractions catering to the diverse entertainment needs of all festival-goers. India’s premier gaming festival goes above and beyond to ensure a holistic festival experience with dedicated zones for hardcore gamers, cosplay enthusiasts, esports aficionados, tech enthusiasts, streamers, and more. Among the highlights of the event are the exclusive meet and greet zones where passionate esports fans can indulge in the exciting opportunity to personally meet and interact with their favorite esports athletes and gaming content creators. These specially designated areas foster an atmosphere of connection and engagement, allowing fans to forge unforgettable memories with their best-loved personalities while repping their favorite esports merch from on-site merchandise stores.

The 4th edition of DreamHack India, following DreamHack’s global lineage, is also set to offer BYOD (Bring Your Own Device) zones, where techies can showcase their own systems at the festival, and engage in 1v1 or team gaming battles for DreamHack bragging rights.

NODWIN Gaming has also announced a new feature-laden ticketing format for this year’s DreamHack India 2023. From curated ‘Epic Gamer’ festival passes to satiate the gaming needs of the DreamHack regular, to day passes tailor-made to suit the first-time DreamHack enthusiast, this season’s ticketing categories will have it all.

As India’s premier digital festival, DreamHack offers a variety of options to choose from. Exclusive ‘Fan Passes’ provide access to meet-and-greet zones, allowing fans to connect closely with their favorite esports athletes and content creators. For those seeking competitive thrills, the ‘Gamer Passes’ offers a chance to dive into the intense competitions DreamHack is known for across the world. Day passes will be available for purchase from October 3.

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Returning DreamHack India ticket buyers from prior editions will also have the opportunity to enjoy exclusive discounts when purchasing their tickets for DreamHack India 2023. Notably, previous attendees of DreamHack India will be able to take advantage of special discounts when purchasing their tickets for DreamHack India 2023, rewarding the DreamHack loyalist community for their continued support of India’s premier digital festival.

Tickets for DreamHack India 2023 are now available on DreamHack India’s official ticketing partner websites.

Stay caught up with all the excitement and up to date with the latest ticketing options on DreamHack India’s official website.

Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

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A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

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“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

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Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

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The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

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Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

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Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

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Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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