Fanatics Betting and Gaming
Fanatics Debuts The Most Rewarding Sportsbook
Fanatics Betting and Gaming, the online and retail sports betting subsidiary of Fanatics Holdings, Inc., a global digital sports platform, will redefine the sports betting customer experience with the launch of the Fanatics Sportsbook online today in Maryland, Massachusetts, Ohio and Tennessee. After six months of beta testing, the Fanatics Sportsbook app is now available for download on iOS and Android for sports fans living and visiting the states of Maryland, Massachusetts, Ohio and Tennessee.
The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals, an industry-leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. Sports fans can find live scores, plus lines and odds for their favorite teams and athletes. Fanatics Sportsbook features everything from moneyline bets, to spread bets, over-unders, player props, live in-game betting markets, and the always popular Same Game Parlays (SGPs).
“After 6 months of beta testing, we are excited to officially launch the Fanatics Sportsbook product to the public,” said Scot McClintic, Chief Product Officer, Fanatics Betting and Gaming. “We are laser focused on solving pain points facing customers by offering a faster, easier, and a more rewarding sports betting experience. The strategic patience to build a product for the long-term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be. With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery, and innovation.”
Fanatics Betting and Gaming is poised to disrupt the sports betting industry by offering the following exciting new features:
- Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rivals the sports betting apps in the market today that were not built specifically for iOS and Android. Building natively allows the Fanatics Sportsbook to perform over time at a level consistent with other technology-first companies.
- The most rewarding sportsbook: It’s all thanks to FanCash – The Currency of Sport
. Earning FanCash is the first step to participation in the loyalty program for the Fanatics digital platform. Our vision is a program that rewards fans with access to experiences that money can’t buy. FanCash, the backbone of the Fanatics loyalty program, can be converted dollar-for-dollar into Bonus Bets and can also be used to purchase your favorite team merchandise at Fanatics.com.
- Earn 5% FanCash on Same Game Parlay (SGP) bets.
- Earn 3% FanCash on parlay bets.
- Earn 1% FanCash on straight bets.
- From curated to a more personalized experience: Customers know what they want to bet on, and a sportsbook should know it too. Introducing the Fanatics Sportsbook Discover page with top picks for you including marquee games, trending bets, promos and rewards you want most. Customers will not have to scroll for long periods of time to place a bet on their favorite team or sport. In the near future, the Discover page will be personalized to the customer’s favorite teams, sports and markets.
- Transparent: If you can track your pizza, you should be able to track your money. Our Withdrawal Tracker shows you where your money is in the withdrawal process so you can relax and enjoy the game. And the pizza.
- Search: The Fanatics Sportsbook will offer industry-leading search functionality to help customers find their bets faster. Search will include a search bar, recent searches, autocomplete, synonym/alias and deep linking to leagues, events and markets.
- A connected digital sports ecosystem: Fanatics Betting and Gaming is the first company to enter the sports betting market with the backing of a parent company that has been focused on the sports fan for years. Fanatics is building a one-of-a-kind sports ecosystem where sports fans can go to one location and buy team merchandise, find collectibles and place a wager on their favorite teams.
. Earning FanCash is the first step to participation in the loyalty program for the Fanatics digital platform. Our vision is a program that rewards fans with access to experiences that money can’t buy. FanCash, the backbone of the Fanatics loyalty program, can be converted dollar-for-dollar into Bonus Bets and can also be used to purchase your favorite team merchandise at Fanatics.com.
With Fanatics Betting and Gaming’s recent acquisition of the U.S. businesses of PointsBet and its proprietary Banach Technology, the Fanatics Sportsbook will integrate the best parts of the PointsBet tech platform to supercharge its sports betting engine. The Fanatics Sportsbook will also leverage PointsBet’s quantitative driven trading models from Banach Technology in its new state-of-the-art risk and trading platform. The Fanatics Sportsbook will offer legal sports betting markets on professional and college football, basketball, hockey and baseball, as well as golf, tennis, motorsports, boxing, MMA and much more. The development and trading of sports betting markets will be done in house at Fanatics Betting and Gaming.
The Fanatics Sportsbook is making a profound commitment to the customer with a world class Help Center, chat experience and knowledgeable agents with 24/7 coverage. Customers will also have access to Responsible Gaming tools along with some new innovations that will be rolled out this fall so customers can analyze and manage their time, money and play patterns.
AWS Outposts
Fanatics Betting and Gaming Partners with Continent 8 Technologies for Digital Infrastructure
Sports betting and online casino operator leverages company’s hosting and connectivity solutions across regulated United States states
Fanatics Betting and Gaming utilizes Continent 8 Technologies to deploy a trusted digital infrastructure as it continues its rapid growth across the regulated United States online sports betting and online casino market.
Fanatics Betting and Gaming uses Continent 8 Technologies’ innovative and reliable digital infrastructure solutions to deliver a seamless player experience in the United States. This includes hosting all of its in-state data centers through AWS Outposts. Continent 8 Technologies is supporting Fanatics Betting and Gaming by managing on-premises infrastructure and services in 20 states across the United States including Michigan, New York, Vermont and West Virginia, to name a few.
Continent 8 Technologies has one of the largest connected networks in the world, spanning over 100 locations across four continents including 30 United States states and counting.
The operator has also signed up for Continent 8 Technologies’ Gaming Exchange. This is a powerful, private Internet that allows Continent 8 Technologies’ customers to connect securely via a virtual private network (VPN) across its backbone network. This enables customers to share traffic at the lowest latency, securely and privately.
“We have worked with Fanatics Betting and Gaming – a top-tier United States operator – from day one of its launch, supporting it as it has grown state-by-state,” the founder and Chief Executive Officer for Continent 8 Technologies, Michael Tobin, said. “Fanatics Betting and Gaming is a high-caliber operator that understands the importance of infrastructure in delivering the top-quality player experience it is building its reputation on. Our leading digital infrastructure solutions provide the reliable connectivity operators need to deploy their online sportsbooks and casinos in regulated United States states quickly and compliantly.”
“Infrastructure is the foundation upon which we build our sports betting and casino experience,” the Vice-President of Technology for Fanatics Betting and Gaming, Bob Pascucci, said. “In Continent 8 Technologies, we have a partner with an unrivaled reputation for supporting its customers, enabling us to continue to drive growth at pace.”
Learn more about Continent 8 Technologies’ United States connectivity and infrastructure solutions at SBC Summit North America, May 7 to 9 at the Meadowlands Exposition Center, New Jersey, stand A290.
Fanatics Betting and Gaming
Fanatics Betting and Gaming Closes its Acquisition of the US Businesses of PointsBet
Fanatics Betting and Gaming (FBG), a subsidiary of Fanatics Holdings Inc., closed on the final state, Illinois, in its previously announced acquisition of the U.S. businesses of PointsBet. PointsBet Holdings Limited confirmed receipt of the final installment of the headline purchase price of $225 million and has transferred the remaining entities to FBG, including all of the remaining entities that make up PointsBet’s United States sports wagering, advance-deposit wagering and iGaming operations, Banach Technology, a copy of the PointsBet platform and a license to use that proprietary technology platform.
The acquisition accelerated the company’s growth plans, making the Fanatics Sportsbook available to 95% of the addressable online sports bettor market in the U.S. By the end of the month, Fanatics Betting and Gaming will be operating online in Arizona, Colorado, Connecticut, Indiana, Illinois, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia and West Virginia, pending regulatory approvals. Fanatics Casino is available online in Michigan, Pennsylvania and West Virginia with New Jersey to follow. Fanatics Betting and Gaming will also provide the betting operations to nineteen retail locations, including the only retail sportsbook inside an NFL stadium at Commanders Field in Maryland.
“The acquisition of the US businesses of PointsBet has super charged our expansion plans,” said Matt King, CEO of Fanatics Betting and Gaming. “In addition to our migration of PointsBet customers and technology to the Fanatics Sportsbook and Casino platform, we have also added an incredibly talented team of passionate leaders from the ranks of PointsBet USA that have already made an impact on our business.”
Mark Hughes and Aonghus Mulvihill will join the executive leadership team at Fanatics Betting and Gaming from PointsBet USA. In addition, more than 200 PointsBet employees are joining FBG in a variety of roles and the company has taken over the leases of the former PointsBet offices in Denver, CO and Dublin, Ireland.
Over the last year, Fanatics Betting and Gaming has been seamlessly migrating PointsBet customers onto the Fanatics Sportsbook and Casino platform and incorporating PointsBet’s risk management platform and quantitative driven trading models from Banach Technology to enhance its market offerings. The Fanatics Sportsbook is the most rewarding online sportsbook giving customers up to 5% of their wager back in FanCash. The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting and transparent withdrawals. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android. The newly designed Fanatics Casino is embedded in the Fanatics Sportsbook app and features a range of classic and popular casino favorites like roulette, slots and blackjack. Fanatics Betting and Gaming has also produced exclusive casino content including the popular Fanatics Blackjack game developed in partnership with Boom Entertainment.
The Connecticut Lottery, in partnership with Fanatics Betting and Gaming, the online and retail sports betting subsidiary of Fanatics Holdings, has opened a new retail sportsbook location at Total Mortgage Arena in Bridgeport, Connecticut.
This exciting new location is more than 2300 square feet and features betting windows, self-service betting kiosks from Suzohapp, and high-definition TVs situated all around the sportsbook. The full-service restaurant will have food and drink options for sports fans to enjoy while watching the games. The Fanatics Sportsbook at Total Mortgage Arena will offer viewing experiences and betting markets for all major sports, including professional and college football, basketball, hockey, baseball, alongside tennis, soccer, golf, MMA, and boxing.
Hours of operation will be 11:30 am – 10 pm seven days a week, including days when arena events occur.
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