Latest News

Interview with RubyPlay’s CPO: Offering “Immortal Ways” to win

Published

3 years ago

August 8, 2023

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Reading Time: 3 minutes

RubyPlay recently unveiled the industry’s newest slot mechanic – Immortal Ways – which has already stormed the charts thanks to its intuitive and unique gameplay.

We caught up with the studio’s Chief Product Officer, Dr. Eyal Loz, to take a deeper dive into the creation of Immortal Ways, what makes it so appealing to players and how the mechanic will appear in future releases.

Thanks for joining us Dr. Eyal. Firstly, could you explain the core concept of the Immortal Ways mechanic and how it differs from others in the market?

Eyal Loz (EL): My pleasure! The Immortal Ways design manages to seamlessly combine drastically different core elements within one persistent design. Two Hold and Respin arrays are persistent in all base game spins, with upgrade wheels featuring instant prizes and jackpots. The game also features 10,000 ways to win, as well as a free game feature, where all prizes landing on the screen are won.

What inspired the creation of Immortal Ways?

EL: We saw a gap in the market for a quality game with 10,000 ways to win. Also, the industry was lacking a volatile persistent design for a large in-base Hold and Respin array. We realised that by combining these two elements together with an upgrade prize wheel, it will provide us with a winning recipe for a killer game mechanic!

How do Immortal Ways titles incorporate elements of player engagement and retention to ensure a compelling experience?

EL: The constant nature of the Hold and Respin arrays in the base game ensure that players are keen to continue their play within an increased gaming session, trying to complete and win all the prizes in these zones.

Using a well proven method from casual game design, the screen goes back to an initial empty state once every few dozen spins at random. This cycle gives players a natural exit point. The session loop design guarantees that players can end the gameplay before they reach exhaustion, and are very eager to return to the game for additional experiences in the future.

Following that, how do you make sure a new mechanic can cater to different player preferences?

EL: The beauty of Immortal Ways is that it combines a few different core elements within a single unified flow. To ensure the mechanic reaches the widest audience possible, we have created a full series devoted to it where each game theme and style is drastically different. This opens up the opportunity for all types of slots fans to engage with Immortal Ways. Since launching, we have already seen a strong performance of Immortal Ways Diamonds in distinctly different markets, showing its appeal across a wide player base.

Can you share any insights into the game design process for Immortal Ways?

EL: The whole process from has been very collaborative. It involved us having a hard look at what already works in our content library and combining that with what we hear from players and operators. When you take all that feedback on board with an open mind and open heart, it’s a lot easier to cut to the chase. We’ve built a good understanding of what works, and what should stay on the drawing table.

Can you tease any upcoming releases featuring the Immortal Ways mechanic? What should we expect from the franchise?

EL: There’s a lot more to come from our Immortal Ways franchise! You can expect a large verity of themes, tweaks and variations. In other words, the core elements of 10,000 ways to win, the two large Hold and Respin arrays and the instant prize wheels are here to stay. We have some crazy ideas how to innovate all other game elements!

We’ve already introduced a buffalo themed game, with no less than seven games in the works to be launched over the following months. In addition, operators have requested bespoke versions of our Immortal Ways games, so watch this space for further announcements on when these will go live later this year!

Compliance Updates

Merkur Group Strengthens Global Compliance Strategy

Published

31 minutes ago

July 16, 2026

Wladimir P.

merkur-group-strengthens-global-compliance-strategy

Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.

In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.

“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.

The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.

The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Anne Marie Caulfield

GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling

Published

31 minutes ago

July 16, 2026

Wladimir P.

grai-launches-new-campaign-helping-parents-to-spot-the-signs-of-underage-gambling

The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.

The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.

To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.

With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.

Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.

“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”

The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Amusnet

Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players

Published

31 minutes ago

July 16, 2026

Wladimir P.

amusnet-launches-vip-live-roulette,-bringing-a-refined-experience-to-live-casino-players

Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.

Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.

Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.

Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.

VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.

History Re-bet feature

Pick again the lucky numbers for the last spins.

Favourite Bets

This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.

Game Statistics

Make the strategy with statistics for the last spins.

Jackpot Cards

Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed.

The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.