Latest News
RBW Systems Secure New Guardian Supply Contract with Inspired Entertainment’s Leisure Division
RBW Systems (formerly Rimini Systems) has entered the second half of 2023 in a buoyant mood following confirmation that it has extended its services agreement with Inspired Entertainment’s Leisure Division.
Under the terms of the agreement, RBW’s market-leading Guardian CMS solution — the scalable machine management and accounting solution for multi-site businesses — will be deployed across Inspired Leisure Division’s operations and will feature alongside sister brand the Guardian TITO system, which is operated by Inspired in 150 sites.
RBW Systems founder and Director Rob Wheeler believes the agreement is a powerful endorsement from one of the most respected brands in the business. “This represents a significant deal and is an extension of our partnership with Inspired which has developed over the last six years,” he said.
“Guardian serves as a single central management system for Inspired’s customers including pub retail and AGC operations. Guardian CMS includes a new iPortal solution for smartphones and tablets that provides Inspired’s customers with real-time monitoring of the machines deployed across their operations and allows site operators to review collections, report a machine fault, request a call back as well as review open and closed service calls. I believe the agreement serves as a major endorsement of not just our technology, but also our steadfast commitment to ensuring that we always deliver positive outcomes for all of our customers.”
Peter Davies, MD of Inspired’s Leisure Division, said: “I am delighted to extend our agreement with the team at RBW Systems. Confidence is at the heart of every supplier relationship, and our decision to extend a business agreement that started in 2020 is a real sign of faith in the Guardian technology as well as in the attention to detail and problem-solving ability that underpin the RBW service.”
Latest News
N1 SEO Traffic Cup: One Month to Unlock Rewards
N1 SEO Traffic Cup — the first tournament for SEO teams in the global N1 Traffic Cups series by N1 Partners — is entering its final stage. Halfway through the competition, this is now the key period that will ultimately determine which teams secure positions in the prize levels.
At the same time, it’s still not too late to enter the race and compete for rewards. The tournament is not only about FTD volume — the number of active brands also plays a crucial role. Thanks to the built-in multipliers, teams can significantly accelerate their N1 Cup Score and quickly strengthen their position on the leaderboard.
Results depend entirely on each team’s performance: prize levels are not limited by the number of participants, and any team that reaches the required number of points secures its place. This means you’re not competing for fixed spots but focusing on scaling your own result and hitting the next level.
Progress of the race
More than 250 teams continue to actively drive FTDs to N1 Partners brands, striving to earn points and moving up through the levels.
Working across multiple products gives teams a clear scaling advantage, especially in the final stage. At the same time, the level-based structure allows both large and smaller teams to compete and earn rewards based on their performance — with 5 teams already reaching prize tiers and continuing to push for higher levels, where rewards become even more valuable. Current interim results are published weekly in a private channel available exclusively to tournament participants.
As Alexa Bond, Head of Affiliates at N1 Partners, notes:
“We’re seeing strong engagement from partners — more teams are reaching out, exploring new brands from our portfolio, and actively looking for ways to strengthen their results. If you’re working with SEO traffic, now is the right time to connect with your affiliate manager, discuss your strategy, and explore how to scale and get the most out of the tournament.”
Prize tiers and rewards
The prize pool of N1 SEO Traffic Cup is one of the most extensive and flexible on the market. Teams are distributed across tiers based on their score and can choose either a specific reward or its cash equivalent.
Level 1 (7,000+ points) – €25,000 per team
- VIP experience at the Formula 1 Monaco Grand Prix
- Trip to a FIFA World Cup 2026 match in the USA
- 7 nights in the Maldives with business class flights
- Rolex Cosmograph Daytona
- BMW S 1000 XR motorbike
- Hublot Unico Titanium
Level 2 (3,500–6,999 points) – €15,000 per team
- One week of golf at Monte Rei with a private villa stay
- Private island getaway in the Seychelles (Four Seasons Desroches Island)
- Ducati Monster motorbike
- Bottega Veneta travel kit
Level 3 (1,500–3,499 points) – €7,000 per team
- Zero-gravity flight (90 minutes)
- Custom Luxury ski or snowboard gear set of your choice
- Balenciaga Snowboard
- Cartier Juste un Clou bracelet
- Kronos Massage Chair
Level 4 (500–1,499 points) – €5,000 per team
- Apple Vision Pro
- MacBook Pro M4
- Cartier LOVE ring
- Pioneer OPUS-QUAD DJ system
- Sonos Arc Ultra home audio system
- Dior beauty set
Extra rewards for participants
Even without reaching the prize tiers, teams still have a chance to win. Bringing just 20 FTD per brand is enough to qualify as a participant and enter additional prize draws. These include PlayStation 5 Pro, iPhone 17 Pro Max, and exclusive N1 Partners merch.
Brand Index: a mechanic built for scaling results
One of the key features of N1 SEO Traffic Cup is the “Brand Index” mechanic. It rewards not only FTD volume, but also traffic diversification. The more brands a partner works with, the higher the multiplier applied to their results.
The core metric — N1 Cup Score — is calculated as: FTD × brand multiplier
The multiplier depends on the number of active brands:
- 1 brand — x1
- 2–3 brands — x2
- 4+ brands — x5
Join the N1 SEO Traffic Cup
Period: March 1 – April 30, 2026
Results announcement: by May 10
Entry: from 20 FTD per brand
N1 Partners means:
- 14+ casino and sportsbook brands with up to 70% Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 45% + NNCO for top partners
Be number one with N1.
Diego Van Meerbeke
Diego Van Meerbeke Named Commercial Director at InsightPlay.ai
InsightPlay.ai has named Diego Van Meerbeke as Commercial Director as the firm speeds up its growth in Latin America and important regulated markets.
InsightPlay.ai is an AI-driven engagement platform that assists businesses in handling real-time customer interactions on a large scale, with significant momentum in the iGaming sector.
Van Meerbeke arrives from Better Collective, where he spearheaded commercial initiatives in Spanish-speaking LATAM, collaborating closely with operators and boosting revenue in a highly competitive affiliate landscape. He has held positions at The Walt Disney Company and ESPN, developing a solid foundation in media sales and collaborations.
His appointment coincides with InsightPlay’s transition from initial traction to commercial scale after its recent seed funding and implementation of AI-powered engagement solutions in various markets.
“Diego understands how this industry actually works, from both the media and operator side,” said Javier Troncoso, CEO of InsightPlay.ai. “We’re building the layer that manages real-time interaction between brands and their customers.”
InsightPlay’s platform allows operators to connect with users through voice, messaging, and digital channels, managing thousands of interactions each day and creating significant effects in reactivation, onboarding, and retention.
Although the company’s early expansion has been fueled by iGaming, the existing framework is currently being investigated in various sectors where immediate customer engagement directly influences earnings.
Most of the industry is still focused on acquisition,” said Diego Van Meerbeke. “The real opportunity is what happens after that.”
The post Diego Van Meerbeke Named Commercial Director at InsightPlay.ai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alea
Alea Returns to SiGMA South America as Brazil’s iGaming Market Enters a More Demanding Stage
Alea, the leading aggregator with the largest portfolio of certified games in Brazil, is returning to SiGMA South America 2026, held from April 7–10 in São Paulo, as the country’s regulated landscape continues to settle into a more structured and competitive phase.
After the initial excitement of market entry, operators are now focusing on the everyday realities of running in a formalized environment: keeping systems stable, ensuring games and platforms are certified, and meeting the expectations of a maturing player base. The conversation has shifted from launch milestones toward long-term growth and sustainable operations.
Alea CEO Jordi Sendra is attending the event alongside teams from partnerships, account management, business development, and marketing. The group will be based at Booth N145 throughout the week, meeting with operators and studios to discuss ongoing projects and the practical challenges they are facing in Brazil.
Bridging the Gap: The Future of Land-Based and Digital Gaming
On Wednesday, 8 April at 12:45, Jordi Sendra will join the panel “Physical or Digital? Between Boundaries and Convergences in the Casino Industry.” Alongside representatives from ANCASSINOS, Sportradar, Zitro Digital, Amusnet, and Maia Yoshiyasu Advogados, the session explores how operators can stay competitive as the lines between land-based and online gaming continue to blur.
Oxygen Bar and Award Recognition
Alea will once again host its signature oxygen bar on the exhibition floor, offering a space to recharge and have focused conversations. The event also marks a milestone for the company, as Alea is shortlisted for Best Aggregator at the SiGMA South America Awards on 6 April.
“Being nominated in Brazil this year carries a lot of weight for us,” says Jordi Sendra. “The market has raised the bar for everyone. It’s pushed us to be more disciplined, more present, and more focused on what the local player actually needs. For our team, this is a great recognition of the miles we’ve put in on the ground and the relationships we’ve built with our partners across the region.”
Supporting Growth in a Maturing Landscape
Between the panel session and the meetings at the booth, the week is centered on providing the practical guidance and technical support that operators now need to grow with confidence. As the aggregator with the largest portfolio of certified games and game providers in the territory, Alea’s focus remains on helping its partners navigate the complexities of a more structured environment, ensuring both studios and operators stay competitive as the landscape continues to mature.
The post Alea Returns to SiGMA South America as Brazil’s iGaming Market Enters a More Demanding Stage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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