iGaming marketing and PR agency to provide editorial support for publisher’s magazines and events; Sarah Blackburn joins Way Seers Board for European Gaming and Gaming Americas

GameOn, the leading iGaming marketing, and PR agency have entered into a strategic partnership with Hipther Agency, the organization behind some of the industry’s biggest media publications and virtual summits and events.

Under the partnership, GameOn director Sarah Blackburn will also join the Way Seers Board for European Gaming and Gaming Americas and will provide content guidance and support for each brand’s online portal and events.

The Way Seers Board consists of industry heavyweights including Nadiya Attard (director of sales at Push Gaming) Charmaine Hogan (head of regulatory affairs at Playtech) and Sissel Weitzhandler (head of legal and compliance at Play’n Go).

Their role is to help shape the content published across European Gaming and Gaming Americas, and to set the agenda for the series of Quarterly Meetups, Mini Meetups, and Gaming Summits set to take place this year.

Advertisement

Zoltán Tűndik, co-founder and head of business at Hipther Agency, said: “GameOn is a truly pioneering digital marketing and PR company that has provided support to some of the largest organizations in the sector for more than a decade.

“We are thrilled to be able to tap into its knowledge and experience and use it to shape our editorial strategies as well as the agendas for our Meetups and Gaming Summits. Sarah is a true industry specialist and a great asset to the Hipther Agency.”

Sarah Blackburn, director of GameOn, said: “We are honored to have entered into this strategic partnership with Hipther Agency and for me to join the Way Seers Board for European Gaming and Gaming Americas to provide support alongside some of the biggest names in the business.

“The past 12 months have undoubtedly changed conferences and summits, and I am excited to play my part in ensuring the Meetups and expos run by Hipther Agency deliver the education, value, and networking that delegates are seeking.”

Game industry veteran spearheads the Board as the company continues to empower sports and entertainment content providers with the world’s simplest and most accessible gamification platform

GameOn Entertainment Technologies, the leader in providing consumers, broadcasters, sportsbooks and partners with interactive, social experiences around sports, TV and live events, today is pleased to announce J Moses as the Chairman of its Board of Directors.

The Board of Directors includes GameOn Entertainment Technologies CEO and founder Matt Bailey, J Moses (chairman) and Shafin Diamond Tejani, CEO of Victory Square Technologies.

Vahid Shababi, Chief Growth Officer of Victory Square Technologies, will serve as an Advisor to the company; more Advisors will be announced at a later date.

Advertisement

Moses, a respected game industry veteran who helmed BMG Games, which published the original Grand Theft Auto, has served as a Director at Take-Two Interactive since 2007. He also serves on the Board of ReadyUp, an esports platform, and as an Advisor for Simulmedia, PrizePaymentsPro and the sports wagering platform Bet.Works, which was recently acquired by Ballys. From 1998 to 2009, Moses was the founder/CEO of UGO Networks, an online publisher delivering information and entertainment for gamers which was acquired by Hearst. Moses, who advises many of the world’s biggest entertainment platforms, is serving as an Executive Producer for a scripted esports show for the CW Network.

“I’ve been in the entertainment, sports, games, tech, and sports wagering businesses for 40 years and I’ve never been more excited about the opportunities at hand. All of these businesses are converging and GameOn is perfectly positioned to take full advantage of this confluence,”  Moses said. “GameOn Entertainment Technologies’ simple and accessible apps not only further audience and viewer engagement from the comfort of the home, but also empower content providers to evolve their content into interactive and social experiences with ease. GameOn is truly a game-changer.”

A serial entrepreneur and investor, Tejani founded Victory Square Technologies in 2017. Victory Square is a venture builder that builds start-ups in the web, mobile, gaming and film spaces with a special focus on funding socially responsible companies, international start-ups and female founders. Its portfolio consists of 23 global companies using AI, VR/AR and blockchain to disrupt fintech, insurance, health and gaming.

Shababi, who joined Victory Square in 2018, is an innovative and client-driven sales and marketing leader with a 15-year record of achievement creating and executing strategic sales and marketing initiatives, advertising, and marketing.

GameOn Entertainment Technologies (GET) also boasts leaders from EA Sports, Intuit, Dapper Labs, Scopely, and the Brooklyn Nets. Santiago Jaramillo, Vice President of Product, spent 10 years building the EA Sports’ FIFA franchise and has worked on projects including NBA Top Shot.

Advertisement

“As we enter the next chapter of our evolution with partners at V2 Games, I’m more excited than ever about the future of GameOn Entertainment Technologies not only with the opportunity at hand, but with the outstanding men and women who will join us on this journey,” CEO and founder Matt Bailey said. “We are fortunate to collaborate with people of varying experiences and perspectives, and I’m proud to say that more than two-thirds of our employees, Advisors and Directors are women or minorities. This breadth of backgrounds will benefit us as we continue to expand in 2021 and beyond.”

Founded in 2018, GameOn Entertainment Technologies empowers sports and entertainment content providers with the world’s simplest and most accessible gamification platform. Whether it’s supporting TV networks, OTT platforms, sportsbooks or leagues, GameOn helps partners turn their content—everything from sports to reality TV—into interactive and social experiences via mobile and TV apps.

After completing the Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars in 2018, GameOn secured distribution rights into Comcast homes and bars, and works with white-label partners including NBCUniversal, Bravo and The Real Housewives.

GameOn was purchased by V2 Games Inc, a portfolio company of Vancouver-based video and mobile game ventures firm Victory Square Technologies in December 2020. Following the asset purchase, the company was renamed GameOn Entertainment Technologies. It is expected to list its common shares on the Canadian Securities Exchange (CSE) in Q1 of 2021.

About GameOn Entertainment Technologies
GameOn Entertainment Technologies (GET) is the leading technology company providing consumers, broadcasters, sportsbooks, venues and brand partners with interactive, social experiences around sports, television and live events. After completing the Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars, and launching in 2018, GameOn landed distribution rights into Comcast homes. GameOn also works with white-label partners including NBCUniversal, Bravo and The Real Housewives. V2 Games Inc. completed the asset purchase of GameOn in December 2020.

Advertisement

Contact is: Sabrina Carrozza, [email protected]

SOURCE GameOn Entertainment Technologies