Gambling in the USA
Gaming Americas Weekly Roundup – July 3-9
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Lotto.com, a leading digital lottery platform, announced their digital scratch tickets offering – an innovative solution that transforms how traditional physical scratch tickets are played. This groundbreaking and first-to-market offering marks a significant milestone in the industry, solidifying Lotto.com’s position as an innovator and pioneer in the digital lottery space.
The government of Peru has promulgated Law 31806, which will legalise online gambling and sports betting in the country. The new legislation has been sent to the desk of President Dina Boluarte for sign-off and is expected to enter force within 120 days.
On the journey towards becoming the leading digital sports media group, Better Collective significantly expands its efforts within social media and sports content production by acquiring Playmaker HQ for a total consideration of up to 54 mUSD, 15 mUSD of which will be upfront.
Circa Resort & Casino announced the deployment of Amazon’s Alexa Smart Properties (ASP) supported technology in all of its rooms and suites at the adults-only casino-resort in downtown Las Vegas.
The Academy of Country Music announced the winners of the ACM Industry Awards and Studio Recording Awards, and Seminole Hard Rock Hotel & Casino Hollywood is the proud recipient of the Casino of the Year – Theatre Award. This marks a first-time ACM Award win for the venue.
Las Vegas Sands announced eight-time LPGA Tour champion Minjee Lee as the company’s first female brand ambassador. Working together, Lee and Sands will showcase the success of female champions as role models for young athletes and young women, while promoting women’s golf to a broader audience at the company’s resorts and through its Sands Cares community engagement programme.
Light & Wonder announced that effective August 25, 2023, Connie James, the Company’s EVP, CFO, Treasurer and Corporate Secretary, will be stepping down from her role at the Company to pursue another opportunity that will allow her to further advance her long-term professional objectives outside the gaming industry.
WeAreGame, via its casino vertical WeAreCasino, has launched two exclusive instant win games for Pixbet. Created by Darwin Gaming, the titles – Mengão Penalty Show and Timão Penalty Show – are designed to appeal to fans of Brazilian soccer’s Flamengo and Corinthians.
Sportradar announces Sportradar Showdown, an inaugural grassroots basketball tournament scheduled to be held at Coronado High School in Henderson, NV from July 13-16. The tournament will showcase the skills of 17 exceptional amateur basketball teams, featuring the most talented players from the Under Armour Association and Adidas 3SSB amateur basketball circuit.
The Arizona Department of Gaming announced that it will begin accepting applications for event wagering licenses in August.
Partnerships
The Canadian Football League has welcomed FanDuel as the league’s first authorised gaming operator and an Official Sportsbook Partner.
Bet7.com, a platform full of attractions and with a large sportsbook that now focuses on the Brazilian market, has hired Control F5 to develop the operation and branding. bet7.com is represented by a big name in the sports world. Former player and presenter Neto is the ambassador of the brand, which offers various promotions and benefits to bettors.
Gambling in the USA
SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico
SkillOnNet has launched Ready Play Gaming’s slot portfolio across Ontario, Canada and Mexico, with additional international markets planned to follow later this year.
The content is now available across SkillOnNet’s iGaming brands including PlayOJO, PlayUZU, Slingo, Mega Casino and LuckyNiki.
Titles going live include Ready Play Gaming’s Reel Jackpots series, including Reel Bingo and Reel Triple, which the studio describes as “soft slot” experiences aimed at the bingo generation.
Jani Kontturi at SkillOnNet said: “We are proud to welcome Ready Play Gaming as we continue to strengthen our global content offering with innovative and high-performing studio partners. In a crowded market, they’ve focused on building games with personality and strong entertainment value, and we believe that’s exactly the kind of content today’s players respond to.
Christoph Härtel, COO at Ready Play Gaming said: “Partnering with SkillOnNet is a major milestone for Ready Play Gaming as we continue to expand our international footprint. SkillOnNet’s strong presence in regulated markets and extensive operator network make them an ideal partner to help bring our games to even more players globally.”
The post SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aviator
Aviator crash game launches in US via Ruby Seven’s Lucky North Casino
Aviator has launched in the United States for the first time through Lucky North Casino, a free-to-play social casino from Ruby Seven Studios serving Delaware North casino customers across the country.
The crash game is now live on Lucky North Casino, the official app of the Lucky North Rewards program. According to the announcement, Aviator is available on Android and Apple devices, as well as on the web via LuckyNorthCasino.com.
The company said the launch is the first step in a broader US expansion plan. Aviator is currently available across all eligible US states excluding Washington, and is expected to roll out to “more than a dozen” additional retail-branded social casinos in the coming months via the Ruby Seven Studios network.
Ruby Seven Studios’ network supports nearly 50 retail casino properties across 25 US states, which the company said will extend Aviator’s reach. The release added that a demo version of Aviator had previously been accessible to US audiences through the company’s website.
The launch follows Aviator’s expansion across several markets throughout 2026, with the company pointing to increasing demand for crash-style gaming experiences globally as it broadens distribution in North America.
The post Aviator crash game launches in US via Ruby Seven’s Lucky North Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
1X2 Network
1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics
1X2 Network has launched in West Virginia, marking its second regulated US market. The supplier said a first set of games went live on 3 June 2026 with Rush Street, Caesars Entertainment and Fanatics Casino.
The company entered North America in Michigan two years ago and said it is expanding US distribution off the back of performance there. 1X2 Network did not disclose commercial terms or rollout timelines by operator.
Among the initial titles going live in West Virginia are 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win. The company said both games have been “ranked as top performers in North America” and are aimed at West Virginia’s “core 30-39 year old iGaming demographic.”
Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.
“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”
The post 1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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