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XSET Announces Collaboration with Red Sox

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Gaming lifestyle organization XSET has announced its collaboration with Red Sox, a storied franchise with a rich history and an unparalleled legacy, to introduce the first of its kind activation, “XSET Day at Fenway Park”.

Through the one-day activation, XSET will host Fenway Park’s first-ever gaming lounge, open to all game goers, and provide the audience with the opportunity to compete, connect, and celebrate baseball before and during the Red Sox game. The lounge will have a wide variety of games available for spectators and enthusiasts alike, including the renowned baseball game, MLB The Show ’23. Ticket holders who purchase the special offer will receive an exclusive XSET designed Red Sox jersey. The jersey design highlights a Red ‘X’, paying homage to Roxbury, the birthplace of the original Royal Rooters fan club, and also representing XSET. Jerseys will be available in sizes Adult S-XL, with sizes distributed on a first come, first served, basis.

“Celebrating the convergence of gaming and the timeless allure of baseball, we are thrilled to team up with the iconic Red Sox for XSET Day at Fenway. This groundbreaking activation not only brings together two worlds that captivate millions of fans, but also showcases our shared commitment to pushing boundaries. Also, as a native of Jamaica Plain, I couldn’t be prouder to work with the Red Sox, a historical organization that means so much to the Boston community,” Greg Selkoe, CEO of XSET, said.

On the day of the event, XSET will create high-quality content to be displayed on the jumbotron leading up to the first pitch. This collaborative video will highlight iconic moments from the evolution of both organizations. XSET will work with House 17, the digital creative agency, to develop on-site content throughout the activation, captivating audiences with enthralling visuals and engaging experiences. With a dedicated video and production crew present, XSET will capture compelling content featuring XSET talent and event attendees.

“While gaming and esports are at the core of what we do, it’s important to emphasize that XSET is passionate about participation in team sports beyond the digital realm. We encourage people to get out and play, fostering a sense of camaraderie, competition, and physical activity. This collaboration with the Red Sox and Fenway Park serves as a powerful platform to showcase the multifaceted nature of XSET’s vision, uniting gaming enthusiasts with the broader world of sports and inspiring individuals to embrace both virtual and real-life athletic pursuits,” Wil Eddins, Chief Creative Officer at XSET, said.

Adding to the excitement, the event will feature a lineup of notable XSET talent including Avori, iDom, SuperEvan, Brycent, GodKu, Dom McLennon, SparklesQT, and DemiSux. The talent will be present, further enhancing the energy and entertainment value of the event.

XSET Day at Fenway Park promises to be an unprecedented fusion of gaming and baseball, showcasing the innovative spirit of XSET and the Red Sox’s commitment to embracing new experiences. This collaboration celebrates the shared passion for both industries, uniting fans in an immersive and thrilling event.

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Highlight Games’ platform clears Italy’s ADM collaudo certification

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Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.

Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.

Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.

The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.

Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.

‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’

 

The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine

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The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.

PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.

The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.

To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.

PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.

The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.

 

The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show

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Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.

CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.

The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.

When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”

CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”

 

The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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