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SBC Announce Winners for the Prestigious SBC Awards North America

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FanDuel, Sportradar, Better Collective, BetMGM, Desert Diamond Sports, and OpenBet were amongst some of the winners at this year’s SBC Summit North America Awards which took place at the New York Hilton Midtown.

Returning to host the coveted awards ceremony was YES Network Yankees Clubhouse reporter Meredith Maravokitz. The winners of the 30 awards, aimed to celebrate the industry with Operator, Affiliate, Supplier, Payment & Compliance and the newly-established Tribal achievement categories, were announced in front of over 600 senior executives from the iGaming and sport betting industry.

Rasmus Sojmark, Founder and CEO of SBC, said: “The third edition of the SBC Summit North America Awards was the most competitive yet and I would like to extend a huge congratulations to all our esteemed winners. All of these companies and leaders have contributed to the industry immensely over the last 12 months and they should all be extremely proud.”

BetMGM made history by being crowned Casino Operator of the Year for the third consecutive year in a row, whilst fellow operator FanDuel Group picked up the illustrious Sportsbook of the Year award and the Marketing Campaign & Sponsorship of the Year award.

It was a good night for Desert Diamond Sports who won both the Tribal Gaming Operator of the Year award and Rising Star of the Year. Other winning alumni in the Operator categories included SciPlay (Social Gaming Operator of the Year) and Ontario Lottery & Gaming Corporation (Socially Responsible Operator of the Year).

In the supplier categories, IGT PlaySports were announced as winners of the coveted Sportsbook Supplier of the Year award, whilst Evolution picked up the award for Casino Supplier of the Year. Bragg Gaming Group were awarded the Industry Innovation of the Year and the Lottery Supplier of the Year went to Scientific Games.

Sportradar took hold of the evening winning two awards on the night, one for the Sports Data Product award, and for the second year running, the Live Betting & Gaming Product award. Additionally, EPIC Risk Management won Player Protection Service Provider of the Year for the second consecutive year.

White Hat Studios were awarded the Rising Star Casino award and SB22b picked up the award for Rising Star in Sports Betting.

OpenBet were awarded twice on the night, winning Platform Provider of the Year and Land-Based Betting & Gaming Product. Other winners on the night included Chalkline who won the Marketing & Services Provider of the Year and Low 6 for winning Acquisition & Retention Partner of the Year.

For his incredible work at Light and Wonder, CEO of iGaming Dylan Slaney was announced as Leader of the Year, whilst Betting Hero closed the Operator & Supplier awards category by collecting Employer of the Year.

The Affiliate & Media categories saw Gambling.com Group pick up the award for Casino Affiliate of the year, saw Better Collective receive Sports Affiliate of the Year and Playmaker Capital were announced as winners for the Sports Media Company of the Year award.

This year SBC introduced three brand-new Tribal Gaming award categories to celebrate the achievements of tribal operators, regulators and leaders. Joining Desert Diamond Sports as Tribal winners were Pokagon Band Gaming Commission who were awarded Tribal Regulator of the Year and Jamie Hummingbird who was awarded Tribal Leader of the Year.

Winners of the Payment & Compliance categories included Trustly, who were awarded Payment Solution of the Year, Fiserv who took home the Payment Innovation of the Year award and GLI who won the Compliance Solution & Partner of the Year award.

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Andy Masi

BetMGM Partners with Tailgate Beach Club

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BetMGM, a leading sports betting and iGaming operator, announced a partnership with Tailgate Beach Club at Mandalay Bay Resort and Casino, Las Vegas’ newest sports and pop culture dayclub. Conceived by Clique Hospitality Group, the sports and pop culture poolside paradise will feature the BetMGM brand, enhancing the way fans experience live sports in a one-of-a-kind destination on the Las Vegas Strip.

As part of the collaboration, BetMGM will have a prominent presence throughout Tailgate Beach Club, including an on-site activation team to introduce new players to the BetMGM app, along with digital and static signage featuring live odds displays. The venue will serve as a gathering place for BetMGM players, with watch parties centered on marquee matchups and major sporting events. The activation builds on BetMGM’s broader presence across the Las Vegas Strip, which includes nine retail Sports Books at MGM Resorts properties.

“Tailgate Beach Club’s mission of blending the energy of Las Vegas dayclubs and sports into a signature venue goes straight to the heart of BetMGM’s DNA — creating legendary moments players can’t get anywhere else. This opportunity allows us to deliver incredible memories for fans, introduce our product to new audiences, and reinforce our Las Vegas roots,” said Matt Prevost, Chief Revenue Officer at BetMGM.

Steps away from Allegiant Stadium, Tailgate Beach Club features heated pools, premium cabanas and more than 125 feet of LED screens to deliver a 360-degree viewing experience for up to 2000 guests. The venue combines live DJs, games, and a high-energy poolside atmosphere with game-day bites and beverages.

Tailgate Beach Club underscores Nevada’s central role in BetMGM’s strategy as the epicenter of its omnichannel advantage, uniting premier MGM Resorts destinations with a leading digital betting platform. Activating at a flagship Strip location where live entertainment and sports culture converge allows BetMGM to further strengthen its connection between in–venue experiences and online wagering.

“Tailgate Beach Club was built to bring that game day energy into a setting you can only find in Las Vegas. Partnering with BetMGM takes that experience to another level, giving fans more ways to engage with the action while enjoying the atmosphere, service and entertainment we’re creating at Tailgate,” said Andy Masi, Founder of Clique Hospitality.

The post BetMGM Partners with Tailgate Beach Club appeared first on Americas iGaming & Sports Betting News.

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Almir Ribeiro

BetMGM Brazil hires veteran journalist to lead government relations

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BetMGM Brasil has appointed Fernando Vieira de Mello, a journalist with more than 30 years of experience across media, journalism and entertainment, to strengthen its government relations strategy in the country.

The hire comes as Brazil’s regulated betting market enters a phase of consolidation and maturity.

Vieira de Mello is widely recognised in Brazil’s communications market for his career at Grupo Globo, TV Bandeirantes, Rádio Bandeirantes and TV Cultura, where he held roles as reporter, anchor, journalism director and institutional relations executive.

Most recently, he served as director of institutional relations for São Paulo at Grupo Globo, building dialogue with market segments and regulatory bodies across the Brazilian ecosystem.

“Fernando brings a rare combination of experience in communications, management, institutional relations and a deep understanding of Brazil’s media ecosystem,” said Almir Ribeiro, CEO of BetMGM Brasil.

“His arrival further strengthens our long-term vision for the country.”

Vieira de Mello pointed to the scale of the opportunity ahead.

“Few sectors in Brazil will go through such an intense process of transformation and reputation building over the coming years as online betting.

BetMGM enters this moment with very solid attributes: an operation backed by two global groups of enormous credibility, exclusive focus on regulated markets and a clear long-term vision for Brazil.”

The appointment reflects BetMGM’s broader effort to deepen engagement with strategic stakeholders and advance its governance, responsibility and sustainable market-building agenda in Brazil.

BetMGM Brasil

Launched in January 2025, BetMGM Brasil is a joint venture between MGM Resorts International and Grupo Globo. Headquartered in São Paulo, the company was among the first 14 operators to receive definitive authorisation to operate in Brazil’s regulated betting market.

Beyond Brazil, BetMGM offers online gaming and betting platforms in 29 regulated US states and across Europe.

The post BetMGM Brazil hires veteran journalist to lead government relations appeared first on Americas iGaming & Sports Betting News.

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BetMGM lands first-to-market exclusivity for new AGS Rakin’ Bacon! slots

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Three-game rollout starts April 20 on BetMGM and Borgata Online Casino, with launches set for May 12 and July 2.

BetMGM has secured exclusive first-to-market rights to upcoming online slot titles from AGS’ Rakin’ Bacon!® franchise, with releases set to roll out across BetMGM and Borgata Online Casino, the company said April 20.

The first title, Rakin’ Bacon! Triple Oink Soda Fountain Fortunes, is available now. Two additional games are scheduled: Rakin’ Bacon! Triple Oink San Shen Zhu on May 12 and Rakin’ Bacon! Fu Zhu Bao Bao on July 2.

“The Rakin’ Bacon! franchise is a proven mainstay on casino floors and online,” said Oliver Bartlett, Senior Vice President of Gaming at BetMGM. “Securing first-to-market rights is a natural extension of the strong relationship we’ve built with top-tier game suppliers like AGS. As a premier online casino destination, it is our commitment to offer players first access to the most anticipated titles.”

BetMGM said Rakin’ Bacon! games have been among its top-performing content, noting that two slot titles from the franchise placed among the platform’s top 15 iGaming offerings in 2025.

Zoe Ebling, Vice President of Interactive at AGS, said, “AGS is focused on bringing the energy of land-based favorites into the digital world in ways that drive real engagement. Our continued partnership with BetMGM and bringing even more Rakin’ Bacon! titles online cements AGS’ commitment to offering standout gaming experiences to players across both platforms.”

More data as follows:

The post BetMGM lands first-to-market exclusivity for new AGS Rakin’ Bacon! slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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