Canada
PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play
PENN Entertainment unveiled an enhanced customer loyalty program, PENN Play, replacing its mychoice branded program. The new program greatly expands the ways PENN’s 26 million loyalty members can earn and redeem rewards across the company’s portfolio of entertainment brands.
PENN Play further connects the company’s brands under one loyalty program, making it easier than ever for members to earn, track, and redeem PENN Cash across a variety of gaming and entertainment experiences. PENN Cash, the company’s new loyalty currency, can be earned and redeemed through gaming, dining, shopping, or staying at PENN destinations across the country — including Hollywood Casino, L’Auberge and M Resort.
Customers will also be able to redeem rewards by playing online with Penn brands HollywoodCasino.com and PENNPlaycasino.com, plus Barstool Sportsbook & Casino beginning “later this Summer”.
To celebrate the PENN Play launch, the company is rolling out a promotional campaign that will give away $1.5 million in PENN Cash and prizes to members.
Jay Snowden, Chief Executive Officer and President of PENN Entertainment, said: “PENN’s business has transformed over the last few years as we’ve expanded our retail, online gaming and entertainment experiences. With the rebranding of our loyalty program to PENN Play, we are taking steps to better align all of our brands under the PENN umbrella and create a more seamless omni-channel experience for our customers, which we believe will have a meaningful impact on both our retail and online gaming performance.”
Highlights of the new PENN Play program include:
- Meaningful rewards are more accessible to everyone. Customers can begin earning just by signing up, including at the new Play tier level. Additional benefits and rewards are unlocked at each of five tier levels – Play, Advantage, Preferred, Elite and Owners Club.
- Access to a new marketplace featuring popular retailers where members can redeem gifts and earn tier points and PENN Cash on everyday items.
- Access to new, exciting perks and entertainment experiences with PENN partner brands, including Live Nation and Choice Hotels.
- A new rewards website and mobile app, which allow members to participate in exclusive promotions and track progress towards earning exciting rewards that can be redeemed anywhere they play.
- PENN Play is supported by the company’s industry leading cardless, cashless and contactless 3 C’s technology to better meet the preferences of customers.
- PENN Entertainment Mastercard credit card sign-up incentives.
Powered by WPeMatico
Alberta
Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint
The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.
Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.
The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.
Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.
Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.
As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.
About Play’n GO
With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.
A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.
Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.
Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.
The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.
With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.
In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.
Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.
For more information, please visit www.playngo.com
The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.
Alberta
Play’n GO secures Alberta iGaming supplier licence from AGLC
Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.
The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”
Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.
The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGLC
Alberta iGaming Corporation Appoints Dan Keene as its CEO
Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.
About Dan Keene
Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.
The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.
-
BETANO6 days agoBetano unveiled as Tournament Supporter of FIFA World Cup 2026™ for Europe and South America
-
Brazil5 days agoTaDa Gaming to showcase its solutions at Peru Gaming Show 2026
-
Booming Games6 days agoBooming Games Releases “Diamond Forge: Link & Loot”
-
Australia6 days agoRegulating the Game Rolls Out Four-Level Partnership Structure Ahead of Sydney 2027 Program
-
Brightstar Global Solutions Corporation6 days agoBrightstar Lottery Signs 3-Year Contract Extension with TIPOS, Slovakia’s National Lottery
-
GAMOMAT6 days agoGAMOMAT Releases Multi Machine, a New Classic Fruit Title
-
Compliance Updates6 days agoIncentive Games wins interim Pennsylvania gaming licence
-
Andreas Larsson Casino Manager for Entain5 days agoSpinomenal content goes live in Estonia via Entain NCE brands



