América de Cali
Betplay Extends its Partnership with Dimayor
Betplay has extended its partnership with Colombian football’s governing body Dimayor for a further six years.
For the past three years, as a sponsor of Dimayor, the operator has held the naming rights to the body’s competitions, including the First Division (Betplay League), Second Division (Betplay Tournament), Colombia Cup (Betplay Cup), Super League, and Women’s League.
The extension sees the brand hold the second longest-lasting partnership with the governing body, which it has sponsored since 2020, only just behind cigarette company Mustang (from 1990 to 2009).
No official statement has been released, but according to the Colombian press, Betplay will pay 261bn Colombian pesos (43.5bn per year) to remain a sponsor of Dimayor. Additionally, the company would pay an advance of 15bn pesos for the renewal.
The bookmaker also sponsors further teams in the country, such as América de Cali and Independiente Santa Fe, among others, seeking greater brand visibility in one of South America’s most prominent betting markets.
Powered by WPeMatico
-
Baltics6 days ago
MARE BALTICUM Gaming & TECH Summit Announces Final Agenda for 2024 Event
-
Australia6 days ago
ACMA Reveals Illegal Gambling Crackdown Results
-
AGCO6 days ago
AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns
-
Africa6 days ago
NE Group powers 888bets launch in Angola
-
Álvaro Camargo Country Manager Brazil at Xtremepush.6 days ago
Xtremepush boosts Brazilian presence with Weebet platform deal
-
Latest News6 days ago
INSPIRED LAUNCHES VIRTUAL SPORTS WITH COMEON GROUP
-
3 Oaks Gaming6 days ago
3 Oaks Gaming extends Brazilian outreach with Bet7k partnership
-
Compliance Updates6 days ago
Hub88 granted supplier licence in Peru