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Attorney General Matthew J. Platkin

NJ’s Division of Gaming Enforcement Begins Using Data on Players’ Online Betting Behavior to Identify and Assist Gamblers at Risk of Addiction




As fans gear up to place their bets on Super Bowl LVII, Attorney General Matthew J. Platkin and the New Jersey Division of Gaming Enforcement (DGE) announced a new, groundbreaking Responsible Gaming Initiative to identify and help problem gamblers by utilizing information already collected by online gaming operators about their patrons’ playing habits.

As part of the Initiative, the DGE will work with online wagering companies to use technology to identify and work to address at-risk patrons. Operators of gambling platforms will now be required to analyze electronically maintained player data to determine whether a patron is showing signs of problem gambling behavior.

In planning since March 2022, this cutting-edge initiative launched on January 1, 2023 and is the first program of its kind in the country to be implemented.

“Under the Murphy Administration, New Jersey has become a national leader in online casino games and sports wagering, and with that growth comes a responsibility to ensure that individuals at risk for compulsive gambling have access to the resources they need to get help. It is no coincidence that our announcement comes just a week ahead of one of the biggest days in sports wagering, serving as a reminder of how devastating a gambling addiction can be. This new initiative will allow the Division of Gaming Enforcement to work with the gaming industry to identify problematic patterns in player wagering behavior and intervene before they escalate,” Attorney General Platkin said.


Player data is already captured by operators, but now that data will be used in a new way, to uncover potential problem gambling patterns. As part of the terms and conditions in user agreements that must be signed before access is granted to online gambling platforms, players consent to have their play monitored and recorded in order to, among other things, prevent fraud, identity theft, theft, and cheating.

Operators of online wagering platforms also currently train their staff members who interact with players to identify red flags indicative of a gambling disorder — but this new effort ensures that data, not just observation by platform personnel, will be used to pinpoint players who might need help, and dedicated responsible gaming personnel will reach out to them.

The DGE has set specific parameters on what patron activities operators should be looking for, including the following warning signs:

  • players whose gambling time increases from week to week
  • bettors who repeatedly self-impose cool-off periods from gaming
  • those who wager until they have less than one dollar in their accounts
  • players who regularly access the self-exclusion page on the operator’s website without ultimately executing an exclusion.

In addition to problematic play, platforms will also be monitoring for account activity that could be indicative of problem gambling, including deposits for thousands of dollars being made in a short span of time, or a player making multiple requests in a 24-hour span to increase the limits on deposits or losses.

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Attorney General Matthew J. Platkin

NJ Attorney General Platkin Announces the Retirement of Division of Gaming Enforcement Director David Rebuck





Attorney General Matthew J. Platkin announced the retirement of David L. Rebuck after serving 13 years as the Director of the Division of Gaming Enforcement (DGE), making him the longest-serving director in DGE’s history. In total, Director Rebuck is retiring with 36 years of service to the State.

Attorney General Matthew J. Platkin said: “Throughout his career, David Rebuck has exemplified professionalism, innovation, and leadership as the gaming industry transformed, first with the legalization of Internet gaming in 2013 and then with the new era of sports gaming in 2018. His extensive knowledge of the gaming and casino industry has made New Jersey a recognized regulatory leader and pacesetter in the United States. With Dave’s departure, however, I am pleased to announce that Deputy Director Mary Jo Flaherty will assume the role of Interim Director. Mary Jo is a respected and talented lawyer, and brings with her over 40 years of experience of regulating the gaming industry within DGE. I am grateful for her stepping up to lead the Division at this critical time.”

Director Rebuck said: “I have always said the achievements at DGE have not been the result of any one person. I have been privileged and grateful to work with an amazing team at DGE and to serve under two governors and eight attorneys general.”

Rebuck’s career with the Department began as a Deputy Attorney General in January 1988. He provided legal advice in the review of programs and operations within LPS, assisted in the evaluation of the performance of agencies within the Department, and reviewed legislation.


In February 2010, he was assigned to the Governor’s Office as a Senior Policy Advisor. While at the Governor’s Office, Director Rebuck assisted in the Governor’s initiative to reinvigorate Atlantic City and was a member of the “Red Tape Review Group”. Director Rebuck was nominated by Governor Chris Christie to lead DGE on April 29, 2011, and assumed the role of Acting Director on that date. Rebuck was confirmed by the State Senate and sworn in as DGE Director on January 24, 2012.

Rebuck’s tenure at DGE began shortly after P.L. 2011, c. 19 which effectuated the most significant overhaul the Casino Control Act had experienced in its history as of that date. The legislation brought with it sweeping changes, including the assignment to DGE of many responsibilities previously performed by the Casino Control Commission. Under Director Rebuck’s leadership, DGE re-examined the entire set of existing casino regulations to ensure consistency and efficiency. A complete new set of regulations was adopted in December 2011.

Director Rebuck led DGE through additional innovative changes to the gambling industry in New Jersey; in 2013, the State became the first in the country to launch legalized Internet casino gambling, and in 2018, after a protracted legal battle led by New Jersey, commenced legal sports wagering. In addition to overseeing the launch of new forms of gaming, Director Rebuck oversaw the launch of DGE’s Responsible Gambling Initiative last year and implemented enhanced advertising standards for New Jersey’s casino and sports betting industry. He also spearheaded new initiatives to improve casino security and safety in the Tourism District in Atlantic City.

To mark his contributions at DGE, Director Rebuck will be honored with a Lifetime Achievement Award at the 27th Annual East Coast Gaming Congress (ECGC), becoming only the fifth person in ECGC’s history to receive such recognition. The award will be presented on April 18, 2024 at the Hard Rock Hotel & Casino in Atlantic City.

DGE Deputy Director Flaherty’s service as Interim Director is effective Friday, March 1, 2024. Flaherty began her career with DGE in 1979 and holds a J.D. from the Seton Hall Law School. As Deputy Director, she is responsible for overseeing casino licensing, financial analysis and reporting, employee licensing, public records requests, equal employment opportunity within the industry and DGE, ethics compliance, and the release of information to law enforcement agencies and gaming authorities.

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Attorney General Matthew J. Platkin

NJ Regulator Announces New Multi-Faceted Efforts to Curb Problem Gambling




Attorney General Matthew J. Platkin and Division of Gaming Enforcement (DGE) Director David Rebuck announced several new initiatives to bolster the office’s existing responsible gaming efforts: establishing a new position dedicated to responsible gaming, setting new advertising standards for operators, and simplifying access to self-exclusion for players struggling with a gambling disorder.

Attorney General Platkin made the announcement as he delivered the keynote speech before regulators and industry representatives at the East Coast Gaming Congress held at the Hard Rock Hotel & Casino in Atlantic City.

These latest efforts build on DGE’s groundbreaking Responsible Gaming Initiative announced in early February, which utilizes data on players’ gaming activity to determine if they might be suffering from a gambling disorder and offers them help.

“As New Jersey’s gaming and sports wagering industries continue to grow and mature, so do our obligations to assist patrons who are at risk for problem gambling,” said Attorney General Platkin. “By establishing a dedicated, senior level position within the Division of Gaming Enforcement to focus on responsible gaming, we are sending a clear message that we take this work seriously – and so should the industry. Our other initiatives announced today will help protect consumers and make it easier for individuals to access the help they need when their gaming behavior becomes problematic.”


“We have seen tremendous growth in sports wagering and online gaming in New Jersey,” said DGE Director David Rebuck. “In the face of that boom, we have a duty to protect the public from advertising that could be misleading or harmful. And for those in the grip of gambling addiction, we need to offer as many exit ramps from their condition as possible.”

DGE will establish a new position, the Responsible Gaming Coordinator, who will handle all issues impacting responsible gaming and ensure progress on existing initiatives. The Coordinator, which is to be filled by an experienced attorney, will report directly to the DGE Director and identify gaps and problems before engaging with stakeholders to develop recommendations to advance the state’s responsible gaming work.

The announcement comes as online and sports gambling continue to gain popularity in New Jersey. DGE’s March 2023 gaming revenue results showed that for that month, online gaming win reported by casinos and their partners was $165.7 million, a rise of 17.8 percent compared to $140.7 million for March 2022. Sports wagering gross revenue reported by casinos, racetracks, and their partners was $93 million for March 2023, a 40.1 percent increase compared to last March.

In addition, the initiatives announced today include new online and sports gambling advertising standards, which make it clear that operators must make responsible gaming a priority through the following:

  • displaying prominently New Jersey’s 1-800-GAMBLER hotline in their ads;
  • ending dubious promises of “guaranteed wins” or “risk-free” bets if the patron will not be fully compensated for the loss of their funds;
  • making wagering requirements clear in their terms and conditions;
  • limiting advertising in locations where it would entice those under 21 years of age to play; and
  • providing the public with the ability to swiftly opt out of direct advertising.

The full list of 15 advertising best practices can be found here.

DGE will also be making it easier for players with problem gaming behaviors to exclude themselves from gaming.


New Jersey’s existing voluntary self-exclusion program allows players to voluntarily prohibit themselves from accessing casinos’ gaming floors through in person appointments with specially trained DGE staff, or from online gaming through DGE’s online application.

Now DGE will be taking it further. Today, Attorney General Platkin announced that DGE will create a video-conference option to make it easier for players to escape from problem gambling without having to leave their homes.

Also, ahead of the busy summer season, DGE will establish a 24/7 hotline dedicated to assisting people with questions about the self-exclusion program and the process for signing up.

“The increase of online gambling opportunities, access and the amount of advertising has put many more people in New Jersey at risk for problem gambling. These measures will help enforce and expand responsible gaming, and will be bolstered with the establishment of a Responsible Gaming Coordinator,” said Felicia Grondin, Executive Director of the Council on Compulsive Gambling of New Jersey. “The standards outlined today reflect the Attorney General and DGE’s resolve to promote responsible play and make help available to those faced with a gambling addiction. We are grateful for the State of New Jersey’s efforts to focus on problem gambling and promote responsible gambling practices; they are needed now more than ever.”

“We congratulate Attorney General Platkin and DGE Director David Rebuck for their continued leadership in responsible gambling. The initiatives announced today further bolster responsible gambling protections and reduce barriers for people seeking help,” said Keith Whyte, Executive Director of the National Council on Problem Gambling. “We hope regulators across the country will emulate New Jersey, including by working with the National Council on Problem Gambling and our state affiliate chapters, such as the Council on Compulsive Gambling of New Jersey.”


Today’s announcements follow the introduction, at the beginning of this year, of DGE’s Responsible Gaming Initiative to monitor player behavior for red flags indicative of a gambling disorder. Player data already captured by operators began being used to uncover potential problem gambling patterns, such as an individual’s gambling time increasing from week to week or a player wagering until they have less than one dollar in their accounts.

Gamblers exhibiting warning signs are now approached using various circumstance-dependent interventions, including progressive responses if the indications of a potential disorder keep recurring after attempts are made to assist. At level one, a patron receives automated outreach regarding responsible gaming resources. If the warning signals continue, the patron is shown a video tutorial explaining responsible gaming and available resources before being allowed to continue gambling. At the third level, the operator’s responsible gaming lead or team will directly contact and address the issue with the patron.

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