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888 Holdings

Michigan Gaming Control Board Approves 888 Holdings as Hannahville Tribe’s Internet Casino Gaming Provider

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The Michigan Gaming Control Board has approved 888 Holdings’ VHL Michigan LLC as the new platform provider for the Hannahville Indian Community’s internet casino gaming site under the Sports Illustrated brand effective Tuesday, Feb. 7, at 8 am. The tribe operates Island Resort and Casino in Harris, Mich.

The Hannahville tribe entered an agreement with 888 Holdings after Twin Spires, the original platform provider for both internet gaming and internet sports betting, announced its plans last year to exit the business. 888 Holdings’ VHL Michigan LLC became the tribe’s internet sports betting provider on Sept. 7, 2022. Twin Spires no longer offers internet gaming or internet sports betting services in Michigan.

“I wish the Hannahville tribe continued success as they once again may offer their customers both internet gaming and internet sports betting in Michigan,” said Henry Williams, MGCB executive director.

The Hannahville Indian Community was among 10 licensees initially authorized by the MGCB to launch both forms of internet gaming in Michigan on Jan. 22, 2021. In mid-April 2022, the MGCB authorized the state’s 15th internet gaming and sports betting operator. Licenses by law are limited to the three commercial casinos and 12 federally recognized tribes in Michigan.

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SBC Summit North America: Charting New Paths in Affiliate and Marketing Success

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As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will serve as the ideal platform to acquire insights into content creation strategies, brand building and the power of big data, all of which can help affiliates solidify their standing in the market.

Scheduled to take place on Wednesday, May 8, 2024, the ‘Affiliate & Marketing’ track promises engaging discussions encompassing mergers and acquisitions in the affiliate space, gamification, the rise in popularity of online influencers, artificial intelligence (AI) and customer relationship management (CRM) strategies to foster player loyalty, among other topics.

Kicking off the conference track is the panel titled ‘Affiliate Leaders Panel: Building Brands Through Content and Customization’, which will feature Andrew Garven (Head of Marketing, Covers), Rome Smith (Head of Marketing – North America, Betsson), Marcos Oliveira (Chief Operating Officer, Clever Advertising) alongside panel moderator Michael Daly (Former Chief Executive Officer, Catena Media). The panel will delve into how leading affiliates harness branding and compelling content to build unique and recognizable affiliate brands, optimize acquisition rates and strike successful operator partnerships.

The ‘Big Data at the Center: How Affiliates & Operators Can Make Sense of Their Customers Across Multiple Channels’ panel will delve into the strategic use of big data in understanding customer behavior. Experts Gil Bushkin???? (Senior Director of Interactive Marketing, betPARX), Zachary Sold (Vice-President of Marketing, Caesars), Elizabeth Lodge (Chief Marketing Officer, Winible) and panel moderator James Fox (Industry Manager, Google) will discuss big data’s role in identifying common trends in player acquisition and retention as well as profiling customer archetypes that aid in enhancing player engagement and meet operator partner expectations.

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The panel ‘It’s an Influencer’s World: Charting the Success of Ambassadors, Streamers and Other Social Media Stars’ will examine the growing influence of alternative affiliate channels such as influencers, streamers and sports ambassadors. Industry luminaries Kelly Koffler (Influencer/YouTube Content Creator, Slot500Club and Beyond Blackjack), Josh Duffy (SM Influencer /YouTube Creator, Slotaholic), Jon Della Terza (Social Media Influencer/Content Creator, NJ Slot Guy), Josh Margolis (Vice-President of Marketing, Prize Picks), Grant Flannery (Head of Marketing, Rivalry) and panel moderator Lazar Miucin (Chief Executive Officer and co-founder, iGaming Advisor) will delve into the distinctive acquisition strategies and content approaches employed by influencers and examine how they can effectively collaborate with operators. Additionally, the panel will discuss adaptation strategies for traditional affiliates to capture the interest of the next generation of players.

The session panel titled ‘Affiliate Diversification: Success Strategies for the Slower Years’ will delve into innovative approaches affiliates can employ to reach new audiences. Affiliate and marketing experts Noam Klivitsky (Vice-President of US Marketing, 888 Holdings), Shmulik Segal (Chief Executive Officer, MediaTroopers) and Max Bichsel (Vice-President, Gambling.com Group) will explore such strategies while emphasizing the significance of strategic media partnerships in ensuring a strong market presence.

Attendees will also have the opportunity to expand their knowledge of the North American market through dedicated conference tracks covering leadership, sports betting, iGaming, industry and growth, compliance and regulation and payments and technology.

Additionally, the conference will include a dedicated tribal symposium, as well as two pre-day conferences; the Capital Market Forum (entry requires a separate ticket) and the Player Protection Symposium.

Purchase your ‘early bird’ ticket at the discounted price of $795 and gain access to all three days of SBC Summit North America (including the Player Protection Symposium) including the exhibition, the conference and exclusive networking parties. Additionally, operators and affiliates can apply for a free pass to the event.

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You can keep up-to-date with the latest news, speakers and exhibitor additions and conference content by subscribing to the bi-weekly SBC Summit North America LinkedIn newsletter.

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888 Holdings Terminates its Deal with Sports Illustrated

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888 Holdings said on Wednesday it had terminated its deal with Sports Illustrated and was looking at options to sell or exit its direct-to-consumer U.S. operations, due to intense competition and low margins.

Sports Illustrated (SI), known for its eponymous sports magazine, had entered the online betting market in an exclusive deal with 888 in 2021 in a bid to entice SI fans.

Sportsbetting in the US took off in the last few years since it was legalised in 2018, with players in the country partnering up with or buying out British gambling groups that have more experience in that field.

But it has been a long road toward profitability for many sports gambling groups including market leader Flutter-owned FanDuel, which turned profitable for the first time only last year.

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“In the US, the intensity of competition and requirement for scale means huge investment is required to reach profitability,” 888 CEO Per Widerström said in a statement.

BetMGM, jointly owned by Ladbrokes-owner Entain and MGM Resorts, made its first profits in the second half of last year.

888, which is active in four U.S. states, said it was terminating its agreement with SI-parent Authentic Brands and would pay a termination fee of about $25 million.

The termination is expected to help save 888 about $6 million to $7 million per year in 2024 and 2025, it added.

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888 Holdings Gets Approval as Hannahville Tribe’s Internet Sports Betting Provider in Michigan

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888 Holdings’ VHL, Michigan LLC has obtained approval from the Michigan Gaming Control Board to become the new platform provider for the Hannahville Indian Community’s internet sports betting site. The approval came into effect on September 7.

The Hannahville tribe signed the agreement with 888 Holdings after the exit of TwinSpires, who had provided the platform earlier. The tribe operates Island Resort and Casino in Harris, Mich. The site will operate under the Sports Illustrated brand name.

Henry Williams, MGCB executive director, said: “The Hannahville tribe is the first operator in Michigan to change platform providers since internet gaming and sports betting began here in January 2021. The tribe has found another experienced partner, and I wish them continued success.”

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