Canada
PointsBet and NBCUniversal Amend Media Services Agreement and Extend Partnership
PointsBet Holdings Limited has announced that its wholly owned subsidiary, PointsBet USA Inc (PointsBet), and NBCUniversal Media LLC (NBCUniversal), a subsidiary of Comcast Corporation, have agreed to amend the Media Services Agreement dated 27 August 2020 (Original Agreement).
“NBCUniversal have been a wonderful partner to work with since the inception of this agreement. PointsBet has trialled and learned a lot since going live in the US market. We are thrilled to have agreed with NBCU mutually beneficial adjustments to our Agreement that fit perfectly within our more targeted, localised strategy which is informed by those learnings. Put simply, we very firmly believe a dollar spent in marketing on any other platform does not go close to rivalling the terms and efficacy of the partnership we have with NBCU. We are fortunate to have access to unrivalled media properties via NBCU and they are an integral component of our overall strategy that is contributing to PointsBet’s strong US growth,” Sam Swanell, Managing Director and Group CEO at PointsBet, said.
Under the amended agreement, the remaining committed marketing spend for Years 3 to 5 of the Original Agreement will be invested over an additional two years, now representing Years 3 to 7, thus significantly reducing the average annual marketing spend to match PointsBet’s optimum desired level of investment under its more localised, targeted strategy.
PointsBet maintains preferred pricing benefits and integration exclusivity in the sports betting category at a local and regional level, including across NBCU’s Regional Sports Networks. PointsBet also maintains its online casino integration exclusivity at a local, regional, and national level.
PointsBet has relinquished sports betting integration exclusivity over NBCUniversal’s national media assets, however, PointsBet retains a “second look” for all national NBCUniversal assets. NBCUniversal will be permitted to appoint one additional “Official Sports Betting Partner” of NBC Sports.
As part of the amended agreement the portfolio of available assets for investment is expanded to now also include Peacock, sports programming on USA Network and CNBC digital. In addition, the amended agreement allows PointsBet to more heavily utilize Comcast’s EffecTV platform. With an estimated reach of 96 million US adults, EffecTV allows PointsBet to target audiences with postcode level precision across linear TV, streaming and video on demand.
The total committed marketing spend for the remaining 5 years (28 August 2022 to 27 August 2027) is $294 million, with $25 million of this commitment having already been paid as at 31 December 2022 (leaving $269 million remaining).
The total commitment for the current year (ending 27 August 2023) (Year 3) is $50 million (a reduction of 43% from the Original Agreement).
Should the Options issued to NBCUniversal at the time of the Original Agreement not be exercised, instead of a lump sum repayment of the Option Premium Value (approximately A$105 million) by the Company at the end of Year 5, this amount will be applied to make increased payments for Media Services across Years 6 and 7. Where this is the case, the total cash commitment over the remaining 5 years of the term, applied largely on an equal annual basis, will be $270.4 million (as noted above, $25 million of which has already been paid), with the balance to be covered by the remaining value of the Shares previously issued to NBCUniversal.
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Canada
XSOLLA STRENGTHENS COMMITMENT TO ATLANTIC CANADA’S GROWING GAME INDUSTRY WITH EXPANDED EVENT PRESENCE
Global Video Game Commerce Company To Support Industry Growth Through Panels, Workshops, And Community Engagement Across Atlantic Canada
Xsolla, a leading global video game commerce company, today announced its participation in two major gaming industry events taking place across Atlantic Canada from June 3-5, 2026, reinforcing the company’s commitment to supporting regional game development ecosystems and fostering industry collaboration.
Xsolla will participate in both Game Invest East and XP Game Connect Atlantic, joining developers, publishers, investors, and industry leaders for discussions centered on the future of game development, investment, and innovation in the local area.
At Game Invest East, held in partnership with Scaffold, Xsolla will contribute to conversations around funding, growth opportunities, and the evolving business landscape for game studios.
Featured on the panel titled “If You Can Make It Here,” Xsolla’s Manny Hachey, Senior Director of Developer Success, joins Kate Edwards, CEO and Principal Consultant of Geogrify, and Amir Satvat, Business Development Director at Tencent Games, founder of Always Supporting the Games Community (ASGC), and a 2026 GamesBeat Visionary Award honoree, to explore how new regions and new entrants can survive and thrive in disruptive times.
Hachey, a native of Atlantic Canada, was personally requested by Scaffold to represent Xsolla at the event — a homecoming that adds a personal dimension to the panel’s central thesis. Having built her career and made her mark in Germany’s games industry, she returns with a firsthand perspective on what it takes to leave, build something meaningful abroad, and come back with proof of concept.
Xsolla will continue its Atlantic Canada engagement at XP Game Connect Atlantic in Halifax on June 5. John Nguyen, Regional Vice President, Canada at Xsolla, and Ted DiNola, Developer Evangelist at Xsolla, will host a workshop titled ‘Full Picture to Fast Lane: Xsolla Ecosystem Overview & Live SDK 3 Integration’, providing practical insights and actionable strategies for developers navigating today’s rapidly evolving gaming market.
Nguyen will also host a panel titled, ‘What Does the Future of Game Development Look Like in Atlantic Canada?’ where he will be joined by industry experts, including Ryan Filsinger from Iron Fox; Shawn Woods, CEO at Alpha Dog and VP of Interactive Society of Nova Scotia; George Greer, Founder of Besszong; and Jade Yhap, President of Interactive NB. The panel will explore the region’s growing role in the global games industry and the opportunities ahead for studios, talent, and ecosystem partners.
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“Atlantic Canada continues to emerge as an exciting hub for game development talent and innovation,” said John Nguyen, Regional Vice President, Canada, at Xsolla. “Xsolla is proud to support these events and contribute to conversations that help empower developers, build ecosystems, strengthen industry connections, and accelerate growth across the region.”
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“Events like Game Invest East and XP Game Connect Atlantic are critical for building stronger connections across the games industry,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “Atlantic Canada has a growing community of talented developers, creators, and industry leaders, and we’re excited to be part of conversations that help to shape the future of gaming in the region while supporting studios at every stage of growth.”
Through its participation in these events, Xsolla aims to deepen relationships within the Atlantic Canadian game development community while supporting knowledge-sharing, collaboration, and long-term ecosystem growth.
For more information about Xsolla’s participation in these events across Atlantic Canada, visit: xsolla.pro/Atlantic-Canada
The post XSOLLA STRENGTHENS COMMITMENT TO ATLANTIC CANADA’S GROWING GAME INDUSTRY WITH EXPANDED EVENT PRESENCE appeared first on Americas iGaming & Sports Betting News.
Ben Scobie-Trumper Head of Sales at mkodo
GGPoker selects GeoLocs geolocation service for regulated Ontario market
mkodo’s GeoLocs will handle in-platform location checks for GGPoker players in Ontario, removing the need for a separate verification app.
GGPoker has selected GeoLocs by mkodo as its geolocation service provider for the operator’s regulated Ontario offering.
Under the partnership, GeoLocs will provide in-platform location verification for GGPoker players across Ontario, with the aim of supporting regulatory compliance without requiring an additional app download or separate approval process.
“Our priority is to ensure players have a seamless experience on GGPoker whilst staying fully compliant with regulations. We chose GeoLocs because of their proven expertise, industry and regulatory knowledge and the fact that players don’t need to verify location through a separate app or download.” – Sarne Lightman, Managing Director of GGPoker.
“The partnership with GGPoker is very exciting. We’re proud to support a globally recognised operator in delivering a seamless, compliant player experience in Ontario. With Alberta opening in July, the partnership with GGPoker in Ontario further reinforces GeoLocs’ expansion across the Canadian gaming market.” – Ben Scobie-Trumper, Head of Sales at mkodo.
GeoLocs is a geolocation product built by mkodo for regulated markets, supporting web and mobile location checks for gaming, sports betting, poker and lottery operators, according to the company.
The post GGPoker selects GeoLocs geolocation service for regulated Ontario market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Business Development
Xsolla expands Atlantic Canada event push with Game Invest East and XP Game Connect
Xsolla will take part in two Atlantic Canada industry events—Game Invest East and XP Game Connect Atlantic—running June 3-5, 2026, as it increases its presence in the region’s game development ecosystem.
The company said it will join discussions with developers, publishers, investors, and other stakeholders focused on game development, investment, and innovation. At Game Invest East, held in partnership with Scaffold, Xsolla will participate in a panel titled “If You Can Make It Here.” Xsolla’s Manny Hachey, Senior Director of Developer Success, will appear alongside Kate Edwards, CEO and Principal Consultant of Geogrify, and Amir Satvat, Business Development Director at Tencent Games, founder of Always Supporting the Games Community (ASGC), and a 2026 GamesBeat Visionary Award honoree.
Xsolla’s Halifax stop comes on June 5 at XP Game Connect Atlantic. John Nguyen, Regional Vice President, Canada at Xsolla, and Ted DiNola, Developer Evangelist at Xsolla, will host a workshop titled “Full Picture to Fast Lane: Xsolla Ecosystem Overview & Live SDK 3 Integration.”
Nguyen will also host a panel, “What Does the Future of Game Development Look Like in Atlantic Canada?”, joined by Ryan Filsinger from Iron Fox; Shawn Woods, CEO at Alpha Dog and VP of Interactive Society of Nova Scotia; George Greer, Founder of Besszong; and Jade Yhap, President of Interactive NB.
“Atlantic Canada continues to emerge as an exciting hub for game development talent and innovation,” said John Nguyen, Regional Vice President, Canada, at Xsolla. “Xsolla is proud to support these events and contribute to conversations that help empower developers, build ecosystems, strengthen industry connections, and accelerate growth across the region.”
The post Xsolla expands Atlantic Canada event push with Game Invest East and XP Game Connect appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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