Are You Watching This?!, the leading provider of real-time Sports Excitement Analytics data for global sports, announced a new collaboration with Optimove, the leader in Positionless Marketing.

Are You Watching This?!’s technology empowers operators and sports media companies to present perfectly-timed, emotion-driven engagement through Optimove’s CRM Marketing Hub workflows. RUWT?!’s pre-integrated Excitement Analytics identifies when a game gets thrilling – whether heading into overtime, a no-hitter, or a major upset – and automatically triggers contextual push notifications and personalized campaigns.

As part of the agreement, Optimove will also gain access to MetaBet Odds which allows operators and sports media to display live lines to customers. With RUWT?!’s data feed and Meta Odds embedded into Optimove’s platform, personalized real-time player interactions are instantly supercharged – giving brands the ability to connect with fans at the moments that matter most.

Advertisement

This integration establishes RUWT?! and Optimove as leaders in event-driven marketing – creating smarter, intuitive, and meaningful fan experiences across multiple platforms.

Are You Watching This?! Founder, Mark Phillip, said: “Partnering with Optimove means they can super-serve their network by helping marketers engage with users at the most impactful moments. Our Excitement Analytics tool understands when sports events are becoming unmissable and drives users to the action – boosting engagement, loyalty, and revenue.”

Optimove’s Adi Dagan, Senior Director of Partnerships, added: “We’re thrilled to partner with Are You Watching This?! — a true pioneer in real-time sports excitement. Their data is unmatched and combining it with Optimove’s marketing platform unlocks a new level of contextual, fan-first engagement. Together, we’re giving operators the power to connect with players at the exact moment excitement strikes, driving loyalty and lifetime value”

Belatra Games, the specialist online slots developer, has agreed a new partnership to integrate its portfolio of casino titles onto Aardvark’s software platform.

Aardvark has an exceptional track record of providing specialist omni solutions for online and retail betting recognised for a high-performance transaction engine with extremely high bet acceptance rates. For more than 10 years, Aardvark has expanded its global customer base and offers a huge breadth of online betting content ranging from sports, lotteries and virtual games, to table games, keno and casino games.

Aardvark’s casino offering will now feature a wide selection of Belatra’s standout content including beloved hits Mummyland Treasures, Rise of Zeus, Golden øks, Make it Gold, and the most recent instant game, Mummy’s Mines

Advertisement

Misha Voinich, Belatra’s Head of Business Development commented: “We’re excited to bring our growing games catalogue to a broader audience through Aardvark Technologies’ network. Our shared philosophy for delivering exceptional gaming experiences makes this the perfect collaboration.”

Arijus Denisovas, Commercial Director at Aardvark Technologies, said: “It’s vital that we always look to enhance our casino offering with the best content available so our partners can present the most engaging titles to their players. Belatra’s library of games is the ideal way for us to build on this belief.”

Play’n GO unveils Dragonfate’s Favor, a 6×4 video slot where ancient dragons stir and the lost power of the Alpha is yours to command.

In Dragonfate’s Favor, players are transported to a land where dragons once soared and their sanctuary shimmered with power. With the realm lost to time, only the Dragon Amulet can rekindle their might. Now, players join Goldar, the formidable golden guardian, and his fiery Hatchlings on a quest to restore the dragons’ strength and unlock riches buried in myth.

Blending folklore and fire, this game stands out with its narrative cohesion and choice-led gameplay. Three distinct Free Spins paths mirror the dragons’ unique traits, offering replayability and strategy within its 4096 payways.

Advertisement

The Re-Spins mechanic ignites when Goldar lands fully in view. He becomes a sticky Wild that walks leftward across the reels – a commanding force followed by agile Hatchlings, who may join the fray, overtaking their leader for unexpected wins. These Re-Spins can precede Free Spins, ensuring layered engagement.

Players then choose from three Free Spins modes. Alpha Blessing focuses on Goldar’s might; Hatchling Reward turns to the smaller dragons with walking, multiplying Wilds; and Dragon’s Gift fuses both for maximum impact. This blend of interactivity, character-driven mechanics and volatility choice gives Dragonfate’s Favor lasting appeal.

Players who enjoyed titles such as Raging Rex 2 or Beast of Fire will recognise the studio’s commitment to rich worlds and dynamic mechanics. The walking Wilds and layered volatility recall previous hits, yet Dragonfate’s Favor carves a niche all its own through narrative depth and the interplay between characters on the reels.

Magnus Wallentin, Games Ambassador at Play’n GO said: “Dragonfate’s Favor isn’t just about big wins – it’s about meaningful choices. Players can shape their experience with distinct Free Spins paths, making every game session feel truly unique.”

With walking Wilds, fiery mechanics and character-led gameplay, Dragonfate’s Favor offers a fresh take on fantasy slots – one that players will return to again and again.

Advertisement