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FunFair Games expands team with three key hires

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Pioneering content studio FunFair Games has strengthened its design, creative and content delivery departments with a trio of key appointments, adding proven industry expertise to its management team and further strengthening key parts of the business.

The new appointments include Dan Nyman who joins as Head of Game Design and Mathematics, Kai Ngai as Project Delivery Manager, and Martti Poom as Art Director.

They bring with them more than 35 years of combined industry experience, with the trio’s skills and knowledge gained within real money, casino, and game mathematics. Their arrival will allow the company to streamline its game delivery, as well as bring forward the launch of more immersive and unique titles.

The internal changes allow FunFair Games to enhance its processes ahead of an important year, as the studio enters the next phase of its strategic journey, seeking to expand its product offering and player reach.

With an aim of positioning itself as the leading provider of innovative non-traditional titles, the new appointments play a crucial role in leading the company’s elaborate expansion plans and strengthening its capabilities of attracting emerging player demographics.

 

Mark McGinley, CEO at FunFair Games, said: “We’re extremely delighted to announce the appointments of Dan, Kai and Martti. They are a trio of highly creative and enthusiastic professionals that boost important areas of the company as we set to further expand our product offering to introduce new and unique gaming experiences to players.

“Their skills and experience will be crucial in supporting our goals and targets for 2023 and it’s great to have them on board as we enter a really exciting and significant time for FunFair Games.

 

The FunFair Games team will exhibit at ICE London and attendees can visit Stand N4-202 to find out more about the studio’s offering.

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Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform

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Soft2Bet has launched Swiper, Romania’s first online casino built around the swipe-driven design of social media apps. Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose, and enjoy thousands of titles with a simple swipe.

The product embraces a rising trend that brings together the best of casino entertainment and mobile gaming dynamics — fast, engaging, and tailored to today’s digital habits. At the heart of the project is short-form video content, a format familiar to all mobile users, which enhances interactivity and keeps the experience dynamic and immersive.

With over 75% of global users engaging with mobile applications for entertainment, Swiper meets players where they already are. Its interactive interface replicates intuitive gestures from known social apps, enabling users to effortlessly explore and customize their gaming universe, while the design caters to the mobile-native generation and reflects a keen awareness of evolving digital user behavior.

Fully powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines user engagement, creating immersive, personalised interactions with every swipe. MEGA, developed entirely in-house by Soft2Bet, represents an independent and innovative technology dedicated to enhancing traditional gaming experiences with missions, challenges, and quests that encourage players to stay engaged for longer, increasing screen time and LTV.

The launch in the Romanian market builds upon Soft2Bet’s recent success with Don.Ro, a brand that was recently recognised as the “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Leveraging the same powerful technology stack that propelled Don.Ro to prominence, Soft2Bet again demonstrates how its platform excellence consistently translates into compelling new market entries.

“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” highlighted Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”

Swiper introduces several key features to local players :

  • One-handed swipe navigation for rapid game discovery
  • Over 3000 Games, 50 Roulette tables, 120 Blackjack tables, table games, and live casino offerings
  • Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
  • Localised promotions tied directly to Romanian events and holidays
  • The design is adapted to local player preferences and cultural context

Zuckerberg further commented, “Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”

Operating under a Class I licence from Romania’s National Gambling Office (ONJN), Swiper, powered by Soft2Bet’s expertise across 19 licences and 11 jurisdictions, guarantees a regulated, safe, and responsible gaming environment that meets stringent international standards. This strong regulatory foundation not only builds credibility for Swiper but also reflects Soft2Bet’s commitment to redefining modern gaming through scalable, innovative, data-driven solutions that enhance player retention across regulated markets, as evidenced by the success of brands like Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet and others.

Launch video:

The post Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform appeared first on European Gaming Industry News.

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Ani Mkrtchyan Chief Sales Officer at Digitain

Digitain Granted Associate Membership by European Lotteries

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Digitain joins The European Lotteries (EL) as an Associate Member, expanding its impact across Europe’s regulated lottery and gaming markets.

Digitain, a leading provider of sports betting and casino platform technology, is proud to announce that it has been granted Associate Membership by The European Lotteries (EL), marking a significant milestone in the company’s expansion strategy.

The European Lotteries is the European umbrella organization of national lotteries operating games of chance, including sports betting. EL promotes best practices, responsible gaming, and innovation in the lottery sector, providing a platform for collaboration, knowledge sharing, and advocacy among its members.

The membership was initially achieved on a provisional basis in February 2025 and has now been officially confirmed by the EL General Assembly on September 17, 2025.

Ani Mkrtchyan, Chief Sales Officer at Digitain, commented: “Being welcomed into The European Lotteries as an Associate Member is a significant recognition of our commitment to delivering reliable, innovative, and fully compliant gaming solutions. This membership opens new opportunities for collaboration with Europe’s leading lottery operators, allowing us to further contribute to the growth and modernization of the sector.

Beyond the technical aspects, this membership offers us a unique opportunity to collaborate closely with EL members, exchange insights, and contribute to industry-wide initiatives promoting responsible gaming and innovation. We are proud to be part of a network that shares our values and commitment to excellence.”

The European Lotteries representatives commented: “The European Lotteries is pleased to welcome Digitain as an Associate Member. Their proven expertise in gaming technology and strong commitment to responsible practices make them an invaluable partner for our members. We look forward to collaborating closely to drive innovation, share best practices, and support sustainable growth across the European lottery sector.”

The approval underscores Digitain’s commitment to upholding the highest standards of integrity and responsible gaming while strengthening its presence within the European lottery and gaming sector. Additionally, it reflects the company’s ongoing dedication to providing advanced, compliant, and adaptable gaming solutions for regulated markets worldwide.

The post Digitain Granted Associate Membership by European Lotteries appeared first on European Gaming Industry News.

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Stake introduces passkey for a more secure, streamlined login

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World’s most popular online casino sets industry standard for advanced, passwordless security  

Stake, the world’s most popular online casino and sportsbook, has become one of the first major iGaming operators to offer passkey login, giving users a faster and more secure way to access their accounts.

Passkey lets Stake users verify their login with biometrics or a device PIN, bypassing passwords and one-time codes altogether. This makes sign-in nearly instant, eliminates the hassle of password resets, and reduces vulnerability to phishing attacks.

Key benefits of passkey:

  • Instant login with fingerprint, facial ID, or device PIN

  • Streamlined sign-in—no passwords or codes to remember

  • Dramatically reduces phishing-based takeovers

Stake’s passkey is built to the globally recognized FIDO standard, the same protocol used by the biggest names in tech. Microsoft reports a 98% sign-in success rate with passkeys, three times higher than with passwords. PayPal reported a 70% drop in account takeovers after replacing passwords with passkeys.

“In an industry where trust and security are paramount, the move to passkey was an obvious next step”, said Stake Head of Product Andrew Forte. “We’re setting a new benchmark for player protection and convenience, removing password risk and proving that the most secure experience can also be the easiest.”

Passkey offers impressive improvements in speed. According to Google, sign-in with passkey typically takes 15 seconds while passwords require 30 seconds, or twice as long. With Stake seeing over 100 billion bets a year, including during live events, passkey enables more responsive and real-time play.

Passkey rollout began in mid-September and will be gradually made available to all users via account settings in Stake.

The post Stake introduces passkey for a more secure, streamlined login appeared first on European Gaming Industry News.

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