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Betsson Continues its Commitment to Peruvian Soccer’s Highest Division

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As a global sports betting and online casino operator, Betsson is committed to promoting the development and growth of Peruvian soccer. In line with this commitment, the company is maintaining its ties with the Peruvian Football Federation (FPF) for the naming rights of the first division of professional soccer in Peru. This partnership will not only enhance the excellence and professionalization of the sport, but also promote responsible and safe gambling for all participants.

Just ahead of the start of the Apertura Tournament, Betsson and the FPF are making sure that this edition of the tournament is the best one yet. This announcement is a reaffirmation of Betsson’s confidence in the Peruvian market and the FPF’s ability, as the highest governing body of Peruvian soccer, to continue working together for the development of local soccer.

Ronni Hartvig, Chief Commercial Officer of Betsson, said: “This news fills us with lots of pride. We are delighted to continue the journey that we started in 2020 with the Peruvian Football Federation and Liga1 for the next four years. This reaffirms our dedication as a company towards the development of national football talents and contributes to the growth of local football. Additionally, by being the proud naming sponsor of the Liga1, we are able to emphasise our passion for sports and our commitment to football fan engagement – values that Betsson shares with the FPF.

“At Betsson we are eagerly looking forward to the kickoff of the next season and our teams are already creating engaging activities and campaigns, that I am sure will entertain and engage all football lovers in Peru.”

With this agreement, Liga 1 will retain its current name and Betsson’s logo will continue to be featured in various visual and digital materials, as well as in the corporate identity of the Liga 1 Betsson 2023 championship.

Héctor Lara, Director of Competitions at FPF, said: “better sponsorships allow us to continue optimising the economic value of the first division of professional soccer, invest in sports infrastructure, in the development of young players, and expands the reach and visibility of Liga 1. As the FPF, we are committed to elevating Peruvian soccer to its rightful place, and we are dedicated to this goal. We are constantly working to achieve this.”

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Andrea Rossi

REEVO Goes Live with Betsson in Brazil

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REEVO has announced that it is now live with Betsson in the Brazil market, marking another important milestone in the companies’ expanding global partnership. This launch represents the next step in REEVO’s rollout across Betsson’s international markets and reinforces the company’s growing presence across Latin America.

As part of the launch, Betsson Brazil now features both REEVO’s aggregation platform and REEVO’s in-house games, delivering a powerful combination of premium third-party content alongside REEVO’s original titles through a single, seamless integration.

Brazil represents one of the most dynamic and fast-growing gaming markets in the region. By going live with Betsson in this market, REEVO continues to strengthen its international distribution network while supporting leading operators with scalable technology, engaging content, and efficient integration.

Karl Grech, Head of Business Development at REEVO, said: “Going live with Betsson in Brazil is a fantastic milestone for REEVO and an important step forward in our expanding partnership. Brazil is one of the most exciting markets in the region, and we are proud to bring both our aggregation platform and our in-house games to Betsson’s players. This launch reflects our commitment to supporting operators with high-quality content, reliable technology, and scalable solutions that help them grow.”

Andrea Rossi, Commercial Director for LatAm at Betsson, said: “The launch of REEVO’s content on our Brazilian platform expands the range of entertainment available to our players in one of the fastest growing markets in the region. Brazil is an important market for Betsson, and partnerships like this allow us to continue strengthening our offering with high quality content that reflects local player preferences. We look forward to working with REEVO as we continue to grow in the newly regulated Brazilian market.”

The post REEVO Goes Live with Betsson in Brazil appeared first on Americas iGaming & Sports Betting News.

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Andrea Rossi

REEVO Goes Live with Betsson in Mexico

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REEVO has announced that it is now live with Betsson in the Mexico market, marking another key milestone in the companies’ growing global partnership. As part of this launch, Betsson Mexico now features both REEVO’s aggregation platform and REEVO’s in-house games, delivering a powerful combination of premium third-party content and original titles through a single integration.

This rollout represents the latest step in a series of market expansions between REEVO and Betsson, further strengthening the collaboration as REEVO continues to go live across Betsson’s international network of regulated markets.

With the launch in Mexico, Betsson’s platform now benefits from REEVO’s aggregation ecosystem, providing access to a wide range of third-party gaming content through a streamlined integration. At the same time, REEVO’s in-house games are now available to Betsson’s players in Mexico, bringing fresh and engaging entertainment experiences to the market.

For REEVO, the Mexico launch highlights the company’s continued growth as both an innovative game provider and a trusted aggregation partner for leading operators worldwide. By combining original content with a scalable aggregation solution, REEVO enables partners to expand their offering, reach new audiences, and drive stronger player engagement.

Karl Grech, Head of Business Development at REEVO, said: “Going live with Betsson in Mexico is an exciting milestone for REEVO and another important step in our expanding global partnership. Mexico is a vibrant and fast-growing market, and we are proud to bring both our aggregation platform and our in-house games to Betsson’s local players. This launch reflects our commitment to delivering high-quality content, scalable technology, and real value to operators across international markets.”

Andrea Rossi, Commercial Director for LatAm at Betsson, said: “Bringing REEVO’s diverse and high-performing portfolio to our Mexican platform is another step in our mission to provide the most tailored and engaging gaming experience in the region. Mexico is a sophisticated market where players expect both variety and quality; by integrating REEVO’s in-house titles and aggregation platform, we continue to strengthen Betsson’s offering and expand the range of entertainment available for our players. This collaboration reinforces our long-term commitment to the LatAm market and our focus on partnering with suppliers who share our ambition for quality and innovation”

The post REEVO Goes Live with Betsson in Mexico appeared first on Americas iGaming & Sports Betting News.

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Acquisitions/Merger

Betsson to Acquire Rhino Entertainment Group’s B2C Business in Canada

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Betsson has announced that it has entered into an agreement to acquire Rhino Entertainment Group’s B2C business in Canada. The acquisition scope includes several Rhino Group entities that collectively hold assets, licenses, personnel, and operational capabilities related to Rhino’s B2C activities in Ontario and the rest of Canada. The target business currently serves Canadian customers and is well-positioned to expand into additional Canadian provinces as local regulatory frameworks continue to evolve.

In addition to the B2C assets, Betsson will acquire Rhino’s proprietary front-end and middleware technology. This technology will strengthen Betsson’s B2B offering and is expected to drive incremental licensing revenue within Betsson’s B2B business.

The transaction is consistent with Betsson’s strategy to generate shareholder value by investing in existing and new B2C markets and growing its B2B business. The acquisition is expected to add economies of scale, strengthen profitability and expand Betsson’s growth opportunities in its B2C and B2B businesses. In 2025, the acquired assets generated a combined estimated EUR 13.7 million of earnings before interest, taxes, depreciation and amortisation (EBITDA) on a proforma basis.

The total purchase price amounts to approximately EUR 64.5 million with an upfront payment of EUR 51.25 million at closing and a deferred payment of the remaining amount six months after closing. Betsson will finance the acquisition with existing cash resources.

Completion of the deal is expected to take place after applicable regulatory clearances in the second or third quarter of 2026. Gernandt & Danielsson Advokatbyrå acts as lead legal advisor to Betsson in connection with the transaction.

The post Betsson to Acquire Rhino Entertainment Group’s B2C Business in Canada appeared first on Americas iGaming & Sports Betting News.

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