Betsson
Betsson Continues its Commitment to Peruvian Soccer’s Highest Division
As a global sports betting and online casino operator, Betsson is committed to promoting the development and growth of Peruvian soccer. In line with this commitment, the company is maintaining its ties with the Peruvian Football Federation (FPF) for the naming rights of the first division of professional soccer in Peru. This partnership will not only enhance the excellence and professionalization of the sport, but also promote responsible and safe gambling for all participants.
Just ahead of the start of the Apertura Tournament, Betsson and the FPF are making sure that this edition of the tournament is the best one yet. This announcement is a reaffirmation of Betsson’s confidence in the Peruvian market and the FPF’s ability, as the highest governing body of Peruvian soccer, to continue working together for the development of local soccer.
Ronni Hartvig, Chief Commercial Officer of Betsson, said: “This news fills us with lots of pride. We are delighted to continue the journey that we started in 2020 with the Peruvian Football Federation and Liga1 for the next four years. This reaffirms our dedication as a company towards the development of national football talents and contributes to the growth of local football. Additionally, by being the proud naming sponsor of the Liga1, we are able to emphasise our passion for sports and our commitment to football fan engagement – values that Betsson shares with the FPF.
“At Betsson we are eagerly looking forward to the kickoff of the next season and our teams are already creating engaging activities and campaigns, that I am sure will entertain and engage all football lovers in Peru.”
With this agreement, Liga 1 will retain its current name and Betsson’s logo will continue to be featured in various visual and digital materials, as well as in the corporate identity of the Liga 1 Betsson 2023 championship.
Héctor Lara, Director of Competitions at FPF, said: “better sponsorships allow us to continue optimising the economic value of the first division of professional soccer, invest in sports infrastructure, in the development of young players, and expands the reach and visibility of Liga 1. As the FPF, we are committed to elevating Peruvian soccer to its rightful place, and we are dedicated to this goal. We are constantly working to achieve this.”
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Betsson
Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025
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Betsson Group was named Regulated Markets Champion 2025 at the SiGMA Central Europe B2C Awards, held last night in Rome. The award recognises Betsson’s industry-leading commitment to compliance, integrity, and responsible operations across its 24 locally regulated markets.
With operations spanning Europe, Latin America, and North America, Betsson continues to demonstrate that long-term success in iGaming is built on a foundation of trust and accountability. In Q3 2025, revenue from locally regulated markets increased by 16 percent and accounted for 64 percent of total Group revenue – a testament to Betsson’s proactive focus on sustainable, licensed operations.
Speaking about the win, Ronni Hartvig, Chief Commercial Officer at Betsson Group, said: “This is a great award to win because it reflects one of our strongest beliefs at Betsson – that sustainable growth comes from doing things the right way. Compliance and responsibility are not just obligations for us; they are part of how we build lasting trust with customers, regulators, and partners across all our markets.”
The SiGMA Central Europe B2C Awards celebrate excellence across the iGaming ecosystem, honouring top-performing casino operators, sportsbooks, and marketing innovators. Winners are selected by a distinguished panel of industry veterans, media professionals, and business leaders.
This recognition reinforces Betsson’s position as one of the most extensively regulated operators in the world – and its commitment to leading the way with compliance, responsibility, and integrity.
The post Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025 appeared first on European Gaming Industry News.
Betsson
Betsson Becomes Official Sponsor of Iraklis FC
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Betsson has become the Official Sponsor of Iraklis FC. Following the success of the Betsson Greek Cup and the sponsorship of OFI Crete, this collaboration further strengthens Betsson’s footprint in Greek football and adds another iconic team to its growing sports family.
With a history spanning more than a century, Iraklis FC stands as a true symbol of sportsmanship, tradition and passion for football. The club has left an indelible mark on Greek football history, inspiring generations of fans while consistently representing the values of integrity, perseverance and fighting spirit.
Starting from the 2025–26 season, the Betsson logo will appear on the back of Iraklis’ jersey, marking a partnership built on shared values of excellence, dedication and fair play.
This sponsorship comes at a pivotal moment for Iraklis, as the team strives for promotion from the Super League 2 and aims to reclaim its place in Greece’s top football division. With Betsson’s support, the “Elder” enters a new era of confidence, ambition and success—both on and off the pitch.
Thanos Marinos, Managing Director of Betsson Greece, said: “We are truly delighted to become the Official Sponsor of this historic club. With more than a hundred years of history, the team embodies values that perfectly align with our own philosophy—passion, integrity, and love for football. Through this partnership, we aim to stand by Iraklis in its effort to return to where it belongs: the top division. We believe our support can make a meaningful contribution to the team’s journey and the club’s long-term ambitions.”
The post Betsson Becomes Official Sponsor of Iraklis FC appeared first on European Gaming Industry News.
Betsson
Betsson Continues as Main Partner of the BNP Paribas Nordic Open
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Betsson has renewed its partnership with the BNP Paribas Nordic Open – the largest tennis tournament in the Nordics.
The renewed partnership means Betsson will once again have a strong presence at the Royal Tennis Hall in Stockholm, where this year’s tournament takes place October 11–19, 2025.
“We are delighted to continue our partnership with the BNP Paribas Nordic Open. Supporting such a prestigious tournament on Swedish soil, where Betsson was founded more than 60 years ago, is something very special for us,” said Ronni Hartvig, Chief Commercial Officer of Betsson Group.
Fans can look forward to on-site activations, ticket raffles and betting odds on all matches throughout the tournament.
“It is a great pleasure to have Betsson continue as our main partner. Their experience in sports sponsorships worldwide and their strong heritage in Sweden add real value to the tournament. Together, we aim to further strengthen the Nordic Open’s profile and offer fans an even more engaging event,” said Rasmus Hult, CEO of BNP Paribas Nordic Open.
The post Betsson Continues as Main Partner of the BNP Paribas Nordic Open appeared first on European Gaming Industry News.
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