PrizePicks, the leading sports entertainment operator in North America, announced a new partnership with the Atlanta Hawks of the National Basketball Association (NBA) and State Farm Arena. As part of the agreement, the Atlanta-based company will serve as a Proud Partner, receiving broad brand integration across broadcasts, in-arena signage, digital platforms and a dedicated PrizePicks Party Deck inside State Farm Arena.

“PrizePicks was born in Atlanta and basketball has always been part of our soul, so we couldn’t be more excited that our first NBA franchise partnership is with our hometown team. The Hawks share our obsession with bringing fans closer to the game, and we can’t wait to join them in making every game more fun to watch and to celebrate basketball culture in THE A,” said Joey Molko, PrizePicks Senior Vice President of Partnerships.

PrizePicks will be integrated throughout the Hawks game-day experience across TV broadcasts, in-arena moments, and in-game stat updates to deepen engagement and enhance how fans experience Hawks basketball. PrizePicks will also utilize the imagery of certain groups of Atlanta Hawks players throughout the local market to appeal to the growing fan community on PrizePicks.

“We are thrilled to be the first NBA franchise to partner with PrizePicks. As two organizations with deep roots in Atlanta, we look forward to building something truly special together and creating new opportunities to deliver unique and engaging experiences to our fans,” said Andrew Saltzman, President of Business Enterprise for the Atlanta Hawks and State Farm Arena.

The partnership also introduces the PrizePicks Party Deck, a premium hospitality space inside State Farm Arena where guests can enjoy elevated Hawks game-day experiences, concerts, comedy shows, sporting events and other surprise moments throughout the season. From exclusive promotions and rewards to one-of-a-kind fan activations, the Party Deck will serve as a go-to destination for celebrating Hawks basketball and State Farm Arena events with the PrizePicks community.

In addition, PrizePicks has been named the presenting partner of Hawks AF (And Friends), the Hawks’ original podcast series produced by Hawks Studios and hosted by Atlanta native D.C. Young Fly, blending basketball, music and culture.

Hawks Talon Gaming, the official NBA 2K League affiliate of the Atlanta Hawks, completed their five-man squad during the 2024 NBA 2K League Draft by selecting ‘BaitPickk’ and ‘Duck’ in the draft.

With the 11th overall pick, Hawks Talon GC selected power forward Tyler ‘BaitPickk’ Montague, a prospect from Dayton, Ohio, new to the NBA 2K League in 2024. ‘BaitPickk’ entered the draft pool after earning his eligibility through the Brooklyn Nets GC Earn Your Spot team draft eligible tournament.

Prior to the draft in September, Hawks Talon GC acquired the 11^th pick from 76ers Gaming Club that sent Caesar “CEEZ” Martinez and a 2025 third-round pick to NBL Oz Gaming.

“I’m happy with the direction that the team is going in,” said Director of Esports Wesley Acuff. “We have five players who want to be in Atlanta and want to play together. You can’t ask for more than that in this league.”

With the 35^th overall pick which was originally acquired in a trade with Warriors Gaming Squad during the 2023 draft, Hawks Talon selected four-year veteran Christopher ‘Duck’ Charles, a guard from New York.

A former second overall pick in the 2020 2K League Draft, ‘Duck’ won the 2K League Most Improved Player during the 2021 season.

“We’re happy with this draft. Those are the two guys we wanted since a couple of months ago,” said Hawks Talon Head Coach Ismael ‘MAELO’ Diaz-Tolentino. “We did our homework, and it worked out extremely well for us.”

‘BaitPickk’ and ‘Duck’ join ‘Glo’, ‘UnderRatedGoat’, and ‘MDS’ to round out the five-man roster.

To stay up to date on Hawks Talon Gaming Club, visit HawksTalonGC .gg and follow the team’s social channels on Twitter, Instagram and Facebook.