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Affiliate Industry

The affiliate marketing opportunity in the US

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Justin Stempeck, Chief Strategy Officer at Compliable

Since the beginning of the year, four US states have legalized (but not launched) online sports betting, taking the total number to 26, with six states also allowing online casino. Since the repeal of PASPA in 2018, we have seen rapid growth of the market with no signs of the expansion slowing down. Several states are expecting to open in the near future, with Kansas just recently launching, Massachusetts actively drafting regulations, Maryland positioning itself for a late 2022 launch and Ohio a fast follow in January 2023.  California, one of the largest states in the US, is going to the polls on November 8th to consider two competing sports betting measures, a vote closely watched by all industry stakeholders.

The US market presents lucrative opportunities for operators around the globe, but it also offers other sectors of the ecosystem the possibility to profit from this exciting development, including global marketing affiliates.

As many will have already discovered by now, keeping track of the different rules, regulations and licensing requirements of each US state is a daunting task, and many affiliates may not have the resources or expertise in this space that established operators have, as few European countries have implemented regulation of this scale for the sector.

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At Compliable, we provide a licensing platform for all gaming entities, including affiliates, to navigate through the complex regulatory landscape in the US as more states allow online gambling. From our experience and through conversations with affiliates, there are a few common questions and concerns about entering the US and there are several steps companies can take to simplify the process and ensure speed to market.

For a marketing affiliate that originates from outside the US, it is important to know that, prior to obtaining a vendor license to operate in most US states, regulators generally require that the business register with a state office (typically the Secretary of State). With this process handled by a non-gaming agency, it will delay your vendor license application if it is not in place before you submit your application with the gaming regulators, so it is crucial to give yourself enough time to avoid unnecessary delays.

Not every state requires affiliates to hold a license, however, and definitions can differ. It is crucial to do the research to determine what license type is needed, if any, as the application process is time consuming and involves significant paperwork. Once you have established that you need a license and you are ready to start the process, it is beneficial to carefully read through all the questions and fully understand what documents you will need before starting, as this will allow for a much more streamlined application.

Do not rush the through the forms and review them for accuracy and completeness, as common mistakes or simply failing to answer a question can lead to an application being rejected. Regulators do not want to spend time on incomplete applications, and they will be returned if not completed fully, delaying the time it will take for the business to get up and running.

Finally, an existing business partnership with an operator can significantly boost your chances of obtaining a license. Most regulators ask about this, as they only want to consider license applications of companies that already have existing relationships – it highlights the readiness and commitment to operating a serious business in the state. Locate your contract with your betting partner and be prepared to attach it as an exhibit to any licensing application.

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The US licensing landscape can be a minefield but the opportunities for operators and vendors in the country are great. With thorough research and planning, the process to getting licensed and getting your business fully operating can become easier and more streamlined.

As more states consider regulating online betting and gaming over the next few years, it is an extremely exciting time to place a wager on the US market.

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Affiliate Industry

1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool

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Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.

1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.

The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”

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This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”

10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:

  1. Clover Fest Hold And Win — new slot!
  2. Don Catleone Hold And Win — new slot!
  3. Lucky Win Spins
  4. Cash’n Fruits Hold And Win
  5. Lucky Win Spins X
  6. Allways Lucky Pot
  7. Cash’n Fruits Fortune 243
  8. Coins Sniffer Hold And Win
  9. Golden Joker 27 Hold And Win
  10. Lucky Jane In Egypt Win Spins

For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].

To learn more about promotional tools and custom offers, visit the studio’s website.

The post 1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool appeared first on European Gaming Industry News.

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MightyTips and FruityKing announce new partnership targeting the UK

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MightyTips is excited to announce a strategic partnership with the online sportsbook brand FruityKing. This collaboration, which began on February 21, 2025, aims to enhance betting insights and experiences for players in the UK. By featuring FruityKing prominently on MightyTips.com, new players will gain valuable insights into this reputable brand, while FruityKing will benefit from increased visibility and traffic.

Potential and active FruityKing customers can elevate their betting experience by accessing MightyTips’ expert daily football previews and tips, covering multiple leagues and competitions.

FruityKing is an established online iGaming brand with over a decade of industry presence. It operates under ProgressPlay Limited, a well-known white-label casino and sportsbook solutions provider.

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ProgressPlay is licensed and regulated by the Malta Gaming Authority and the Great Britain Gambling Commission. The company powers several recognised online betting platforms, including SpinzWin, JeffBet, BetStorm, Monster Casino, and Vegas Mobile Casino, ensuring a regulated and secure environment for UK players.

FruityKing is also part of Excel Affiliates, which oversees marketing partnerships and player acquisition strategies for several iGaming brands, including Spinzwin, BETRINO, Monster Casino, Conquer Casino, Great Britain Casino, Online Casino London, and Vegas Wins.

Designed to “provide quality entertainment to people who enjoy gambling”, FruityKing offers odds on 25+ traditional sports and 10+ eSports alongside an intuitive user interface for seamless navigation. The platform supports 24/7 customer assistance and over 15 payment methods, including Apple Pay, Instant Bank Transfer, and leading e-wallets.

Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are thrilled to have secured this partnership with FruityKing. We look forward to working with this exciting sportsbook and showcasing its offerings to a UK audience. Increasing the visibility of both brands will be the key, and we feel confident that we can deliver results.”

Tejaswini R, Affiliate Marketing Executive at FruityKing, added: “It has been a pleasure collaborating with MightyTips on past projects. The experience has been nothing short of exceptional. Their team demonstrated high professionalism and an effortless ability to adapt to our needs. We truly value their dedication and collaborative spirit throughout our work together. The partnership has been incredibly rewarding, and we are excited to continue building on this strong foundation in the future.”

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SOFTSWISS Unveils New Cohort Analysis Report at Affilka Platform to Empower Data-Driven Decisions

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SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, announces the launch of the Cohort Analysis Report within the Affilka Platform. The new feature enhances how operators monitor and evaluate player behaviour.

Award-winning Affilka by SOFTSWISS, supporting over 440 brands, introduces a new feature to help present data in an intuitive table format, making it easy to interpret critical insights at a glance. The Cohort Analysis Report groups players based on shared characteristics – such as registration, first-time deposit (FTD), or any deposit date – to provide a detailed view of trends, retention rates, and campaign performance over time. 

Operators can configure the report with essential filters, including:

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  • Cohort Type: Segment players by registration, FTD, or deposit dates.
  • Cohort Size: Group data by day, week, or month.
  • Period Range & Size: Define the analysis period and how data is grouped.
  • Metrics: Analyse more than 40 performance indicators.

Additional filters, including Partner IDs, Brands, and Campaign/Promo IDs, enable further customisation, ensuring users can fine-tune their analysis to meet specific strategic goals. This flexibility allows operators to track retention, evaluate marketing campaigns, and make data-driven decisions, optimising overall performance.

“Our goal has always been to empower our partners with actionable insights,” said Gleb Bichan, Product Lead at Affilka by SOFTSWISS. “I’m excited to introduce our new Cohort Analysis feature, a game-changer for understanding player behaviour in iGaming. This powerful tool allows operators to track engagement, measure retention, and optimise marketing strategies by analysing player groups over time. With deeper insights into user activity, businesses can make data-driven decisions that enhance player experiences and drive long-term success. We believe this feature will empower our clients with the analytics they need to stay ahead in the competitive iGaming market.”

Anna, Affiliates Team Lead at 7BitPartners, comments on the efficiency of the new feature: “The new Cohort Analysis Report has streamlined our traffic analysis by consolidating player activity into one clear, easy-to-read report – especially for CPA sources. This tool helps us quickly spot long-term trends and lower-quality traffic, speeding up our decision-making process. The report’s intuitive design and rapid processing have significantly enhanced our overall workflow.”

Current and potential clients can learn more about the latest SOFTSWISS innovations during the upcoming SiGMA Africa in Cape Town by booking a meeting at stand 56P via the link.

 

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Unveils New Cohort Analysis Report at Affilka Platform to Empower Data-Driven Decisions appeared first on European Gaming Industry News.

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