Inspired Entertainment Inc. announced that BetMGM, a leading iGaming and sports betting operator, has launched Inspired’s Virtual Sports content at BetMGM and Borgata Online sports betting platforms in New Jersey. The offering includes V-Play Soccer, V-Play Basketball, and V-Play NFL-themed Football.

Inspired’s V-Play Soccer and V-Play U.S. sports events consistently deliver incremental revenue for operators, combining broadcast-quality graphics with frequent betting opportunities that keep players engaged.

Inspired’s V-Play NFL-themed Football stands out as the first-ever NFL-themed Virtual Sports offering, giving football enthusiasts an exciting and unique way to interact with their favorite NFL teams through a fully engaging Virtual Sports experience.

“We are pleased to expand our partnership with BetMGM and Borgata to bring our proven Virtual Sports products to their New Jersey sportsbook. Our V-Play Soccer, Basketball, and V-Play NFL-themed Football products have demonstrated strong performance across regulated markets, driving meaningful incremental revenue and engagement for our operator partners. This launch underscores the growing role Virtual Sports play in modern sportsbooks, where companies that position Virtual Sports within their sportsbook, rather than their online casino, consistently generate higher revenues,” said Brooks Pierce, President and Chief Executive Officer of Inspired Entertainment.

“Inspired Entertainment is a leader in Virtual Sports and expanding our partnership represents an important milestone in elevating BetMGM and Borgata Online’s offerings in New Jersey. Inspired’s V-Play portfolio delivers the premium, engaging sports content and results from Ontario have shown a positive player response,” said Matt Prevost, Chief Revenue Officer at BetMGM.

Inspired’s V-Play Soccer, V-Play Basketball, and V-Play NFL-themed Football are currently live at BetMGM in Ontario, and has established a strong, loyal player base generating high, sustained performance across all three products.

Inspired continues to grow its Virtual Sports presence across regulated jurisdictions worldwide, providing operators with innovative, high-quality content designed to enhance engagement, generate incremental revenue, and ensure the season never ends.

BetMGM has extended its relationship with EPIC Global Solutions into a sixth year, drawing on the consultancy’s lived experience model to support player protection excellence across key consumer-facing teams.

BetMGM originally partnered with EPIC to provide meaningful exposure to the human impact of problem gambling for its employees and stakeholders. The “lived experience” approach from EPIC continues to positively impact the organisation’s responsible gambling framework, training strategy, and stakeholder engagement.

Through the extension of the work in 2026, EPIC has initially delivered two sessions of their “Gambling Harm Awareness” program to BetMGM teams during March, coinciding with Problem Gambling Awareness Month, and will undertake two further scheduled sessions with BetMGM’s customer-facing teams later in the year. Additional Gambling Harm Awareness sessions have been agreed for September, alongside digital Responsible Gambling training and an advisory day with EPIC consultants.

Client feedback from the two March engagements has evidenced strong increases in both knowledge and confidence around gambling issues among BetMGM teams. Quantitative feedback from employee surveys confirmed:

• 100% agreed or strongly agreed they had a better understanding of the potential personal, social, and financial effects of gambling harm, as well as a better understanding of how RG supports healthy play and how PG manifests as harm, and how proactive engagement can protect customers and the company;

• 98% agreed or strongly agreed they had a better understanding of how to identify key indicators in customer behavior, communication, or play patterns;

• 95% of respondents agreed or strongly agreed they had better knowledge of the difference between responsible gambling (RG) and problem gambling (PG);

• 100% of respondents agreed or strongly agreed they felt confident recognising the signs of gambling harm and in identifying common risk factors and vulnerable groups.

Richard Taylor, Director of Responsible Gambling, BetMGM, said: “Our long-standing partnership with EPIC Global Solutions continues to play an important role in how we support responsible play at BetMGM. Their lived experience approach brings valuable insight to our teams and enhances how we recognise and respond to gambling-related risk. As we enter our sixth year working together, EPIC’s expertise remains essential to strengthening our culture of responsibility across the business.”

“BetMGM continues to demonstrate a clear commitment to player protection, evidenced by the longevity of their working relationship with EPIC,” said Cory Brown, Gaming Policy & Consumer Protection Manager North America, EPIC Global Solutions.

“We’re pleased to have supported their mission for six years and look forward to further strengthening their team’s knowledge with the additional training we’re scheduled to deliver later this year.”