Betfred Group
rEvolution Becomes Media AOR for Betfred Sportsbook
rEvolution, the global integrated sports marketing agency, has been named as the media agency of record for Betfred Sportsbook, the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1400 betting shops in the UK with over 50 years of experience.
Betfred, which is currently operating in five states with three additional planned for the football season, continues to grow its US presence. rEvolution will drive awareness and subscribers for Betfred via an integrated media strategy, including media planning, buying, and analytics.
“Betfred is one of the most established and well-respected betting operators in the UK. We look forward to partnering with them as they continue to expand within the US,” Dave Mullins, SVP of Client Development at rEvolution, said.
Betfred first engaged with rEvolution in 2020, providing sports marketing services around the company’s sponsorship of the Denver Broncos.
“As we ramp up our expansion in the US, we see rEvolution as a true agency partner. We trust their talented team, not just in sports activation, but in all areas of media as well,” Bryan Bennett, COO of Betfred Sportsbook, said.
Powered by WPeMatico
-
Central Europe6 days ago
Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association
-
Latest News6 days ago
Week 16/2024 slot games releases
-
Central Europe6 days ago
Wazdan amplifies Swiss presence with Swiss4Win launch
-
Compliance Updates6 days ago
Elys BMG Group Announces Approval for The Ugly Mug Sportsbook in Washington, DC.
-
Brazil6 days ago
PG Soft Set to Sponsor Key SiGMA Americas Event
-
Amusnet6 days ago
Amusnet Brings Up its Excellence at SiGMA Americas
-
Latest News6 days ago
Bet365 Debuts its Bespoke Live Game Show Super Mega Ultra in Collaboration with Playtech
-
Aviatrix6 days ago
Aviatrix and Vibra Solutions Agree Partnership with Focus on Latin America