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Denis Kosinsky VP of Operations at NuxGame, discusses how operators can use UI, UX and design to ensure success
It’s said that you have 7 seconds to make a good first impression, and within the context of the competitive world of iGaming, this figure could be even less. Because of this reality, there are key factors to consider when starting a White Label or Turnkey business – most of which revolve around differentiating yourself from the competition.
A strong brand that offers both unique products and services, as well as an easy-to-use user interface, is key to establishing dominance within a saturated market, and here we will discuss how to leverage these aspects to ensure success.
Dare to be unique
There is an ever-growing population of slot enthusiasts and sports bettors looking for a distinctive design that both appeals to them and engages them, and this is paramount to their initial impression of any operator’s platform. Before using a casino site and the content it provides, a user first needs to navigate the website, and depending on jurisdictional rules within the region the operator is targeting, pass KYC checks and then deposit funds into their account.
These steps can be make or break with regards to whether a consumer continues their journey with a given platform, with a badly designed user experience being one of the main reasons why a player may leave to use a competitor. An operator could have the best games and services on the market, but failing to present their business in an appealing and easily consumed way to a prospective customer will result in them losing potential players.
That said, creating an easy-to-use interface can also result in the promotion of less distinctive designs. We only need to look at other industries to see how branding and design are key to the general advertisement and retention of customers, whether it be the golden arches of McDonald’s or the instantly recognisable bitten apple on all Apple products. Operators need to leverage design to promote themselves through distinctive branding during the first moments of customer interaction. There is a balancing act occurring between UI and design that when handled correctly, can promote success.
Matching your demographic
It’s easy to forget when building a website on a computer that desktop users are becoming increasingly uncommon, with mobile-friendly websites dominating the space for some time now. Some markets report having 95% of their traffic being made up by mobile users alone. This of course creates some design challenges with the amount of space available when developing UI for mobile being much smaller when compared to desktop. Neglecting this demographic or providing them with a platform that isn’t inherently suited to appeal to mobile users is short-sighted, and will again create difficulties when trying to turn potential players into active users.
Knowing when enough is enough
I want to be clear when discussing design, that sometimes having a “clean” interface is far better than having overly complicated layouts and images occupying space on a homepage. Not only does a simplified layout allow for an easier user experience, but it is often forgotten that additional graphics have a knock-on effect in terms of slower loading speeds. This loading speed can impact the placement of a brand on search engines like Google and can result in the user’s experience of the website being negatively impacted by waiting times. Efficiency is key, whether it’s using a template of a website or a custom design to build or rework your website.
Our solution
NuxGame is an experienced gaming and betting software provider that offers a multitude of iGaming solutions in one place. We provide clients with Website API, Sport Engines, Retail, Legal Services and White Label solutions all in one place, thanks to our proven track record of making leading websites that balance design and the user experience to generate appealing, engaging, and easy to use products with a turnaround of less than three months.
If you are looking to begin your operator journey or seeking to reinvent your business, our team of iGaming and sportsbetting specialists are on hand to help deliver a solution that you are proud of.
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THE MONEYMAKER TOUR RETURNS TO HARD ROCK CINCINNATI WITH MORE THAN $1 MILLION UP FOR GRABS
Following a hugely successful first event in Cincinnati, Ohio in September 2023, the Moneymaker Tour is returning to the Hard Rock Casino Cincinnati on September 17 – 30, 2024 with a packed schedule that will guarantee more than $1 million across 15 trophy events.
In September 2023’s inaugural stop at Hard Rock Cincinnati, the $1,500 Main Event was contested by 788 players and won by Joseph Bakun for $208,034. He was joined at the final table by Chris Moneymaker himself and WSOP Champion Joseph McKeehen and as well as the top cash prize, he also took home a crystal Moneymaker Tour trophy and a guitar trophy.
The Moneymaker Tour was created in 2023 by 2003 WSOP Champion and ACR Team Pro, Chris Moneymaker and Moneymaker Tour Executive Manager, Tony Burns. The Tour was conceived as a way for Moneymaker to give poker players opportunities to have their own ordinary to extraordinary moments as he did.
Despite its relative newcomer status, the Moneymaker Tour has made a name for itself, recently being voted the third most popular live poker tournament series behind only the World Series of Poker and the World Poker Tour, in a State of Poker survey. Since its inception, there have been eight events throughout Florida, Cincinnati and Houston.
The Tour has also recently announced new venues including a first visit to the birthplace of the Moneymaker boom with an event in Las Vegas from June 28 – July 6 at MGM Grand and its first international Main Event at Casino Aruba in October.
“Hard Rock Casino Cincinnati will team up with the Moneymaker Tour for a return in 2024” said Christopher Herbert, Hard Rock Cincinnati Manger of Poker & Sportsbook. “Hard Rock Cincinnati is grateful to be a part of the fastest growing poker tour in 2023. Chris Moneymaker, Tony Burns and their staff delivered an incredible experience for our guests during the 2023 Moneymaker Tour stop. There’s no better place to be in September 2024 than Cincinnati Ohio!”
“After an amazing series last September, we are excited to return to Hard Rock Casino Cincinnati”, said Tony Burns, Executive Manager of the Moneymaker Tour. “Continuing to partner with one of the most recognisable brands in the world amplifies our reach, resonates with our audience, and rocks our business to a whole other level.”
Here are this weeks latest slots releases compiled by European Gaming
ELA Games is thrilled to announce the release of its latest slot machine game, Big Wave Delight. This new game features an advanced design, original mechanics, and a unique “Bonus Purchase” feature, setting a new standard in the gaming industry. Players can also hit the waves with Free Spins, scoring 10 thrilling spins with random multipliers (up to 10x) on each whirl. With up to 3 Wild Surfboards on every spin, players can expect epic wins!
Habanero, invites players for an icy adventure in its new title Arctic Hunt, offering expanding wilds with multipliers of up to 50x. Set against a snowy forest, this 5×3 game hosts a variety of wildlife such as fish, rabbits, deer and beavers as its symbols. Arctic foxes can also appear as wilds and substitute other icons to help form wins. Regular symbols can land with crystal gems attached which are accumulated in a counter at the top of the board.
Yggdrasil has released Boomerang Games’ (under license to ReelPlay) newest game Goblin’s Bargain MultiMax™, a vault packed with features ready to tempt those looking for the biggest of wins. The glittering gold belonging to the nefarious mythical creatures is under lock and key unless players can make the most of MultiMax. The popular Game Engagement Mechanic (GEM) sees a multiplier build up on each reel which can be multiplied together, leading to exponentially large wins.
R. Franco Digital is inviting players to double their winnings in its latest mythical-themed release, Game of Chronos Unicorn. Immersing players in a fantasy universe, a 5×3 grid is filled with a host of mythical symbols which create matching combinations across the slot’s 40 paylines. Helping to form wins are Witch wilds, which substitute other symbols on the board, while three or more unicorn Scatters pay out an instant reward.
Play’n GO pits Woodrow and Jačova against one another in a race against bolts in Spark of Genius. In this dynamic 6×6 grid slot, players are transported to the dawn of the 20th century, where the clash between industry pioneers Maynard Woodrow and Tess Jačova ignites. Players will harness the power of Resonant Energy and Manifest Energy as these characters vie for dominance over the grid.
Spinomenal has unveiled its hotly anticipated game, Quest to the Underworld. This game is part of the popular Spinomenal Adventure series. Quest to the Underworld lures players in with its macabre setting that’s underscored with a chilling soundtrack. Medium symbols are made up of a vial, crossbow, goblet, and scroll. Two Wild symbols, a glamorous lady and black gear, will substitute for any symbol except the Free Spins and Bonus symbols, hitting five Wild symbols on a winning line gives players a x1000 multiplier.
Yggdrasil and YGG Masters partner Bang Bang Games have combined to deliver thrilling gameplay in toxic new release Mutant Trawlers. Players must navigate a contaminated nuclear lake to fish up wins worth a maximum of 3,000x by way of Trawler Respins, Mutant Cash and Meltdown Free Spins. Trawler respins can be triggered whenever a boat lands on the same reel as a Mutant Cash symbol, automatically igniting a chain of respins where multipliers increase after every successful spin.
Wizard Games is ready to deliver magic and mystery in its enchanted new release, Wynmor’s Tales – The Rise. Players are faced with a 5×4 matrix, situated within an eerie mansion, looking to land mystic items across the slots 40 paylines. If a spellbook lands on the fifth reel, then all Cash Symbols are collected, paying out magical rewards.
Games Global’s exclusive studio OROS Gaming, has unveiled Magnificent Power Wolf Fire Spirit™, its latest slot utilising the popular Magnificent Power mechanic that promises captivating gameplay and 4,096 ways to win on a 5×4 grid. Adorned with bear, eagle and dreamcatcher symbols, this Native American-inspired slot immerses players with every spin of the expanding reels, providing ample opportunity to discover the hidden riches with two or more adjacent high-paying symbols awarding a win.
The post Week 20/2024 slot games releases appeared first on European Gaming Industry News.
Casino Guru, the world’s premier independent online casino resource, proudly announces the launch of its new webinar series, “Safer Gambling Talks.” This innovative series aims to delve into the critical aspects of safer gambling within the industry, addressing jurisdictional nuances and universal consumer protection standards.
“Safer Gambling Talks” is dedicated to fostering a highly responsible gambling environment by engaging with experts and industry leaders. The series will explore various topics, focusing on creating a more sustainable and commercially viable gambling industry that prioritizes player protection.
In the premiere episode, Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, engages in an insightful discussion with Dr. Margaret Carran, Associate Professor in Law and Associate Dean (Education) at The City Law School of City, University of London. The conversation centers on improving self-exclusion practices within the gambling industry, aiming to enhance player protection across different markets. The episode is available on Casino Guru News YouTube channel.
Šimon Vincze, a staunch advocate for responsible gambling, leads Casino Guru’s efforts in sustainable and safer gambling. He spearheads the Global Self-Exclusion Initiative, driving forward best practices in player protection and operator responsibility. Recognizing gaps in existing tools, Šimon is committed to ensuring a safer gambling environment for all.
The post Casino Guru Launches “Safer Gambling Talks” Webinar Series with Šimon Vincze appeared first on European Gaming Industry News.
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