Atlantic Lottery Corporation

New Pan-Canadian Coalition of Provincial Gaming Corporations Calls for Interjurisdictional Cooperation to Tackle Illegal Online Gambling

Published

3 years ago

August 8, 2022

A coalition of five provincial gaming corporations in Canada is calling on the federal government to continue to work with the provinces and regulators to protect Canadians from the misleading advertising and operation of illegal gambling websites within Canada.

The coalition comprised British Columbia Lottery Corporation; Alberta Gaming, Liquor & Cannabis; Manitoba Liquor and Lotteries Corporation; Loto-Québec; and Atlantic Lottery Corporation (collectively, the Provincial Lottery Corporations).

In all provinces where coalition members operate, offshore operators promote their illegal gambling websites by advertising mirror “free-to-play” websites in all forms of media and, in particular, during popular live sporting events. These advertisements broadcast nationally, and blur the line between provincially regulated gaming sites, on the one hand, and illegal operators, on the other.

“Research shows that the majority of players are unaware of whether an online site is legal in their province or not. This is a significant amount of money that could be staying right here in our region to fund public services, but instead continues to be taken away from helping our communities to the sole benefit of illegal operators,” said Atlantic Lottery Corporation President and CEO, Patrick Daigle.

In response to the significant concern expressed by Canadians over the rapid increase and frequency of these advertisements, the Provincial Lottery Corporations have come together to fight back against these illegal operators and their misleading, intrusive advertising.

European Gaming Congress 2024 (Warsaw, Poland)

Part of the coalition’s advocacy will work to raise public awareness about the prevalence of illegal operators and advise media platform owners of their duty to comply with existing laws and regulations by refusing to accept misleading advertisements for illegal gambling websites. The coalition also encourages the federal government to enforce current laws and regulations to shut out these operators from the markets where the Provincial Lottery Corporations operate.

According to June 2022 research conducted by H2 Gambling Capital, the Canadian online gambling market is valued at $3.8 billion in 2022 and is estimated to grow to $6.2 billion by 2026.

“Illegal operators see the Canadian landscape on a whole as ripe for the taking. They are using misleading advertising to dominate the market, offering countless opportunities for Canadians to – often unknowingly – engage in illegal betting,” said Alberta Gaming, Liquor and Cannabis, CEO, Kandice Machado.

Commercial gambling is illegal in Canada unless controlled by the various provincial governments. Provincial oversight helps protect players by offering controlled and safe environments to play, protection from predatory practices, age-gating, safe play resources to support healthy play, and accountability to the public. Offshore illegal gambling websites are not regulated or authorized by provincial jurisdictions.

“The members of our coalition return their profits back to the province in which they operate. These profits help fund important programs and services like healthcare, education, and community programs. Illegal gambling websites advertise to Canadian players but often operate outside of Canada, taking the profits with them,” said Manitoba Liquor & Lotteries Corporation, President & CEO, Manny Atwal.

Atlantic Lottery Corporation

ALC Announces the Appointment of Dallas McCready as New Head of Crown Corporation

Published

3 months ago

January 31, 2025

GamingAmericas.com

alc-announces-the-appointment-of-dallas-mccready-as-new-head-of-crown-corporation

The Atlantic Lottery Corporation (ALC) has announced the appointment of Dallas McCready as the new head of the crown corporation, replacing Patrick Daigle, who had announced his retirement.

Before taking on his new role, McCready was Atlantic Lottery’s Chief Strategy Officer, a job he took in 2022. He brings more than 20 years of experience in the gaming industry and public sector, including serving as a Deputy Minister with the Government of New Brunswick. As ALC’s Chief Strategy Officer he led the development of the organization’s recent five-year strategic plan.

“McCready brings significant gaming experience and a unique set of skills and experiences that will drive the organization forward at a very exciting time in the industry. The fact that we were able to identify the ideal next President and CEO from the internal executive ranks speaks to the strength and depth of the team at Atlantic Lottery,” said Sean O’Connor, Chair of Atlantic Lottery’s Board of Directors.

An ad-hoc board committee was put together to partner with Royer Thompson, an executive recruitment firm based in Halifax, Nova Scotia, to lead a search for Daigle’s replacement. More than 120 applicants were considered for the role in an international search.

“Atlantic Lottery has always punched above its weight. With increasing competition in the sector, we are emerging as a leader in healthy play for our customers while continuing to make a game-changing impact for the people and places of Atlantic Canada,” McCready said in a statement.

According to the latest annual report for the 2023-24 fiscal year, released last October, Atlantic Lottery delivered CA$487 million to the four Atlantic provinces – New Brunswick (CA$151.2 million), Nova Scotia (CA$161.7 million), Prince Edward Island (CA$26.8 million), and Newfoundland and Labrador (CA$147.3 million) – which included CA$256.5 million from the Destination line of business (video lottery terminals) and CA$230.5 million from the Retail and iLottery lines of business.

Atlantic Lottery continued to see growth on the alc.ca platform, with gross gaming revenue for the iLottery line of business increasing by 17% over the previous fiscal year.

The post ALC Announces the Appointment of Dallas McCready as New Head of Crown Corporation appeared first on Gaming and Gambling Industry in the Americas.

ALC

IWG and ALC Partner on Omnichannel Games

Published

3 years ago

October 3, 2022

GamingAmericas.com

Instant Win Gaming (IWG), a leading eInstant supplier to WLA/NASPL lotteries, has partnered with Atlantic Lottery Corporation (ALC) to produce omnichannel games. Select IWG’s eInstants are being simultaneously recreated as retail instant tickets and pull-tabs.

Omnichannel eInstants, meaning digital games that are launched with retail companion tickets have become common with many lotteries. Often, an eInstant is developed that adopts the visual theme of a planned retail game. In the case of ALC, they have elected to print retail games that match the visual themes as well as the functional mechanics of already popular eInstants.

One of IWG’s classic eInstants, Super Cash Buster, has been connecting with a wide player audience throughout the Atlantic provinces for several years. ALC has worked with their retail instant game supplier, Scientific Games, and produced a printed version of the same game.

This month, ALC launched a pull-tab version of IWG’s Prospector’s Gold eInstant. IWG and ALC anticipate additional omnichannel games, based on popular eInstant titles.

Rhydian Fisher, IWG CEO, said: “Thank you ALC for this latest opportunity. Over the past 20 years, it has been common for our lottery partners to ask us to create eInstants that match already popular printed games. Now it’s equally common for our lottery partners to ask their printed game suppliers to develop games that incorporate proven IWG brands. We are thrilled to see our themes and mechanics convert into very successful retail games.”

Robert Lalonde, ALC Director of iGaming, said: “Atlantic Lottery is excited to develop new omnichannel games with IWG. ALC players do not see retail lottery and iLottery as different products, but rather as different sales channels. Thank you IWG for helping with our continued efforts to integrate our online and retails channels.”

Atlantic Lottery Corporation

IGT Canada Solutions ULC Signs Contract with Atlantic Lottery Corporation

Published

3 years ago

April 14, 2022

GamingAmericas.com

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC, has signed a contract with the Atlantic Lottery Corporation (ALC) to provide 1375 CrystalDual 27 video lottery terminals (VLTs) throughout the remainder of the year.

As part of the agreement, IGT will launch the VLTs with high-performing themes including The Wild Life, Big City 5’s, The Big Easy and Royal Spins Deluxe. Additionally, IGT will deploy The Price Is Right VLT content in 2023. Inspired by North America’s highest-rated daytime television game show, The Price is Right is among the most recognizable brands in IGT’s game library.

“IGT has supplied engaging cabinets and content that have proven to entertain VLT players throughout Atlantic Canada for more than 30 years. Expanding on the number of new VLTs in ALC’s gaming venues with popular IGT themes allows us to deliver on our promise of providing our players with the most compelling gaming experiences,” Patrick Daigle, President and CEO of ALC, said.

“The versatility of IGT’s CrystalDual 27 VLT enables ALC to continue modernizing its gaming offering and provides players with best-in-class, market-attuned content. These 1,375 CrystalDual 27 units, in addition to the more than 350 that are already in the ALC market, reinforce our commitment to the Lottery’s growth, and elevate gaming within the region with highly successful hardware,” said David Flinn, IGT SVP, Canada, South, and Central America.

The CrystalDual 27 VLT features two high-definition displays delivering optimal graphics for players. The terminal has a first-class audio package, ergonomic design, and a mobile device charging port to deliver exceptional player experiences.