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FNATIC BECOMES FIRST ESPORTS ORGANISATION TO LAUNCH COLLEGE PARTNER PROGRAMME

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  • Fnatic is supporting the Pearson Esports BTEC course to support the path into gaming careers
  • Partnerships announced with three colleges, including Access Creative College, Queen Mary’s College and Havant & South Downs College
  • The partnership will officially launch at the beginning of the school term in September 2022 
  • The esports organisation will deliver lectures and networking events, provide insider industry access and help kit out colleges with state-of-the-art equipment

Global esports performance brand, Fnatic, has today launched the first ever dedicated college partner programme, supporting young people in their pursuit of a career in gaming.

Inspired by the launch of Pearson Esports BTEC, Fnatic created the programme to ensure the course is widely available to those hoping to break into the industry. From producing an esports brand to managing tournaments, Fnatic’s objective is to provide students with direct access to a real-world gaming brand.

From guest speakers to the delivery of networking events, Fnatic’s work will provide real industry insights, and highlight the variety of roles that sit within the esports sector.

The London-based organisation has partnered with three key college partners across the UK, including Havant & South Downs College, Access Creative College, and Queen Mary’s College (QMC).

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James Fraser-Murison, Esports Director at QMC and National Trainer for Pearson said: ” As the leading provider of esports teaching in the UK, this is huge for our students and also the college. To partner up with the biggest esports organisation in the UK, will mean we are directly giving our students a step-up into the industry with first-hand experiences, careers advice and opportunities from a global brand in one of the largest industries in the world.”

Rhys Williams, Former League of Legends Coach and Player, Current Tutor at HSDC said: “We’re very excited here at HSDC to be working with Fnatic as part of the College Partner Programme. This partnership will open doors for the next generation that were so hard to find over previous years, it has the potential to shape the future of the educational esports scene.”

Sam Matthews, Fnatic Founder said: “We are super passionate about bringing new talent into our world and this partnership is our way of onboarding the next generation of gamers, whilst giving back to the community. We’re so appreciative of the college partners who share our vision in supporting the development of these upcoming esports hopefuls.”

To benefit future esports industry-professionals, Fnatic has outlined six key aspects of the community college programme which enhance the existing Pearson BTEC, and gives exclusive access to those on the course:

  1. Delivering lectures and webinars

Fnatic will deliver hyper-relevant lectures and webinars specific to the curriculum that add value and support learning with real-world examples.

  1. Networking events

Fnatic will host interactive networking events for students to prepare them for industry events and connect them with future peers. In addition, the Esports organisation will give students inside access to their offices, facilities and staff to provide on the ground learning.

  1. Real world task setting

Based on the gaming curriculum, Fnatic will design creative tasks to give real-world examples of the challenges students may come across when working in the industry.

  1. Discount on Fnatic GEAR

Fnatic will offer up to 20% discount on Fnatic GEAR to kit out arenas and classrooms with the best quality equipment for interactive learning.

  1. Exclusive access to events and activations

Provide exclusive access to students wanting to get involved in events and activations with an announcement-only server.

  1. Hosting tournaments and providing prizes

To incentivise learning Fnatic will host innovative tournaments and share prizes for winners

The partnership – which runs exclusively as not-for-profit – will officially launch for the new school term in September 2022. In the meantime, Fnatic will be working closely with the college partners to continuously refine and improve the programme to deliver the highest-level content for aspiring esports athletes.

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For more information please visit: www.fnatic.com/company/collegeprogramme

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Craig Levine

Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)

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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.

This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.

“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.

“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.

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Bucks Gaming

CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT

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Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.

The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.

Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.

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eSports

Kambi and Abios Join ESIC as Anti-Corruption Supporters

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The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.

Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.

Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”

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Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”

The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.

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