bet365
PGA TOUR Announces bet365 as Official Betting Partner
The PGA TOUR and bet365 announced a three-year content and marketing agreement through 2024 naming bet365 as an Official Betting Operator of the PGA TOUR.
bet365 becomes the TOUR’s first OBO outside of North America with territories including the UK, Ireland and Australia in addition to Canada. In the UK, Ireland and Australia, bet365 will serve as the exclusive source for odds on the leaderboard and player pages on PGATOUR.COM and on TOURCast, the TOUR’s award-winning platform that allows fans to follow every shot from each group with a 3D rendering of the golf course. bet365 will further activate the relationship by having a brand presence across PGA TOUR media properties including on international market inventory on PGA TOUR.com, managed by Warner Bros. Discovery (WBD) under their strategic partnership with the TOUR, as well as on WBD platforms such as Golfdigest.com in the UK, Ireland, Australia and Canada.
“We are excited to work with bet365 to expand the TOUR’s sports betting initiatives outside of North America. bet365 was the first operator to integrate the TOUR’s official in-play betting product and they are poised for tremendous growth being on the forefront of in-play sports betting in golf. The TOUR continues to look for opportunities to innovate in new areas with a goal of engaging with fans,” Scott Warfield, Vice President of Gaming at the PGA TOUR, said.
As part of the TOUR’s Official Betting Operator program, bet365 will have rights in the UK, Ireland, Australia and Canada to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms.
A spokesperson for bet365 said: “The bet365 group are delighted to be working with one of the most iconic brands in global sport. Throughout this partnership with PGA TOUR, bet365 will strive to continue delivering a market leading in-play experience to our golf customers, both across our global sites and the PGA TOUR platforms.”
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bet365
Wazdan partners with bet365 for exclusive pre-launch of Magic Fruit$: Oranges
Wazdan, the award-winning gain-focused game developer, has entered a strategic partnership with bet365, appointing the operator as the exclusive pre-launch partner for its upcoming slot, Magic Fruit$: Oranges.
Through this collaboration, bet365 will be the first operator to offer the game to players prior to its global release, demonstrating both the strength of the partnership and confidence in Wazdan’s expanding portfolio of performance-driven titles.
Magic Fruit$: Oranges delivers a contemporary take on the classic fruit slot theme, featuring a clean, accessible layout combined with retention-oriented mechanics designed to encourage sustained engagement rather than one-off gameplay sessions.
The game includes a bonus round built around a familiar respin format, enhanced by Wazdan’s proprietary Cash Infinity
mechanic, which increases excitement and potential rewards throughout the feature. Players can also utilise a Cash Out option in the base game for an added payout opportunity, alongside the chance to hit mini, minor, and major jackpots.
This exclusive pre-launch with bet365 forms part of a wider strategic collaboration between the two companies. The early release is designed to maximise visibility and gather early performance insights ahead of the game’s rollout to additional regulated markets.
Wazdan’s portfolio is currently available on bet365 across multiple regulated jurisdictions in Europe and Latin America, reflecting the provider’s compliance across various frameworks, scalability of its products, and the long-term nature of its partnership with one of the world’s leading operators.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said:
“Launching Magic Fruit$: Oranges in an exclusive pre-release window with bet365 marks another milestone in our partnership.
“bet365’s position as one of the world’s most established operators makes it a strong platform for introducing new titles to players and generating early performance insight ahead of wider distribution.”
Paul Cumbo, Head of Gaming – UK and Europe at bet365, added:
“Securing the exclusive pre-launch of Magic Fruit$: Oranges reflects the strength of our relationship with Wazdan and our shared focus on delivering new, engaging content to players across regulated markets. Wazdan’s portfolio continues to perform strongly within our offering, and this early release provides an opportunity to introduce the title to players ahead of its global rollout.”
The post Wazdan partners with bet365 for exclusive pre-launch of Magic Fruit$: Oranges appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arizona Department of Gaming
BETER Obtains Supplier License to Operate in Arizona
BETER, the acclaimed provider of live streaming, data, and odds for esports and sports, has expanded into a new US state following the receipt of the Event Wagering Supplier License from the Arizona Department of Gaming.
The supplier license enables BETER to provide its quick-betting content, featuring live streams and live data, to licensed operators in the state for the first time, which includes its exclusive ESportsBattle tournaments and Setka Cup table tennis series.
Both are currently active with the tier-one operator bet365, which has been a long-term partner of BETER. Arizona marks the seventh state where BETER is licensed as the company expands its presence in both the state and the broader US market. BETER holds certifications in North Carolina, New Jersey, Florida, Indiana, Iowa, and Colorado as well.
BETER provides round-the-clock live streaming, instantaneous data, and highly precise odds for over 700,000 rapid events each year, offering as many as 50 markets per event with an average operator margin exceeding 7.5%.
Its esports portfolio features ESportsBattle tournaments that showcase eFootball, eBasketball, eHockey, and eTennis, and its sports portfolio includes the Setka Cup series along with the BSKT Cup basketball league.
Gal Ehrlich, CEO of BETER, said: “Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.
“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.
“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.
The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.
This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.
“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.”
The post BETER Obtains Supplier License to Operate in Arizona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arizona
BETER secures supplier licence in Arizona
BETER, the award-winning provider of live streaming, data and odds for esports and sports, has entered a new US state after being granted the Event Wagering Supplier License by the Arizona Department of Gaming.
The supplier licence allows BETER to deliver its fast-betting content, including live streams and live data, to licensed operators in the state for the first time, including its exclusive ESportsBattle tournaments and Setka Cup table tennis series.
Both are now live with tier-one operator bet365, a long-standing partner of BETER. Arizona is the seventh state in which BETER is now licensed as the company ramps up its presence in the state and the wider US market. BETER is also certified in North Carolina, New Jersey, Florida, Indiana, Iowa and Colorado.
BETER exclusively delivers 24/7 live streaming, real-time data and hyper-accurate odds for more than 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments featuring eFootball, eBasketball, eHockey and eTennis, while its sports portfolio features the Setka Cup series and BSKT Cup basketball league.
Gal Ehrlich, CEO of BETER, said: “Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.
“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.
“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.
The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.
This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.
“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.”
The post BETER secures supplier licence in Arizona appeared first on Americas iGaming & Sports Betting News.
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