Canada
New Esports Franchise Awards 13 Locations on the East Coast in First Month; Targeting Domestic and International Expansion
New esports concept Valhallan awarded 13 franchise locations in its first month of franchising across major markets in North Carolina, South Carolina, and others along the East Coast, with the first openings slated for the fourth quarter of 2022. The aggressive rollout is the beginning of several planned markets as Valhallan targets prospective franchisees in additional states, including Texas, California, Florida, New Jersey, Arizona, Nevada, and Louisiana.
Due to the immediate strong response domestically, Valhallan is fast-tracking the opportunity to the UK, where they are seeking franchisees in all major markets.
“We are taking a front-row seat in the explosive gaming community and the multibillion-dollar esports industry. The Carolinas and broader East Coast are a perfect debut with more states and the UK to follow. Our goal is to be the only partner you need to run a successful esports business,” David Graham, chief executive officer of Valhallan and its parent company FranchiCzar, said.
Esports is one of the fastest-growing industries, with more than 90% of children and 50% of adults spending their free time playing video games. Valhallan will provide unmatched experiences that combine a rigorous esports training program with state-of-the-art esports arenas for young players, who get the opportunity to be part of a team and community while taking their gaming skills to the next level.
Launched by FranchiCzar, a developer of world-class software and services designed to help franchise brands scale their growth, Valhallan goes beyond a darkened room with computers. Their esports training program, “the Legendary Path,” takes players on a nine-level, 18-month customizable journey that develops gaming mastery and life skills like leadership, teamwork, sportsmanship, and community engagement.
“Valhallan is born out of this massive demographic of young people who love video games and the growing demand from parents and players for healthy outlets with great facilities, coaching, training and tournaments. When you look at where young people spend their free time, it’s evident that gaming dominates. The Valhallan franchise uses today’s top games, combined with learning modules, that teach players how to play better and gain valuable life principles,” Graham said.
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AGCO
Endorphina secures AGCO supplier registration in Ontario
Endorphina Limited has obtained a Gaming-Related Supplier registration in Ontario, Canada, allowing the company to supply its online slot content to licensed operators in the province.
The registration was issued by the Alcohol and Gaming Commission of Ontario (AGCO). Ontario is one of North America’s most closely regulated online gambling markets.
“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.
Endorphina said it has a portfolio of 200+ slots, partnerships with 6,000+ operators, and an active presence in more than 50 jurisdictions. The company positions the Ontario approval as part of its broader expansion strategy in regulated markets.
The post Endorphina secures AGCO supplier registration in Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
Amusnet Marks Strategic Entry into North America with Ontario Licence
Amusnet is entering the North American market after securing a Gaming-Related Supplier–Manufacturer Registration from the AGCO in Ontario, Canada, marking a strategic milestone in the group’s global expansion.
Licensing grants Amusnet access to Ontario’s regulated iGaming market, which is one of the most established and fast-growing jurisdictions in North America, known for its robust regulatory framework and strong long-term growth potential.
It will allow the supplier to offer online gaming content to licensed operators in the province, officially establishing its presence in the region. Amusnet will initially roll out its iGaming portfolio, with the option to expand into Land-based solutions at a later stage.
Ontario’s regulatory framework emphasises strict compliance, ensuring that all suppliers adhere to high standards in technology, security and player protection. This makes Ontario a key benchmark market for companies entering North America. The new registration further confirms that Amusnet has successfully met these rigorous requirements for integrity and regulatory compliance, enabling it to distribute its content across the province.
“Securing the AGCO licence is an important milestone for Amusnet and reflects our long-term commitment to operating in fully regulated markets. Our entry into Ontario represents a key strategic step into North America, which is a high-priority region with strong long-term growth potential. We look forward to partnering with local operators and building a sustainable presence in the market,” said Ivo Georgiev, CEO of Amusnet.
The post Amusnet Marks Strategic Entry into North America with Ontario Licence appeared first on Americas iGaming & Sports Betting News.
Canada
DraftKings Announces Intent to Launch Online Sportsbook and Casino in Alberta, Canada
DraftKings announced its intent to launch its online sports betting and casino products in Alberta, Canada, pending licensure and regulatory approval. If granted approval, DraftKings Sportsbook and Casino intends to be available on the province’s anticipated universal launch date of July 13, 2026, as set by the AGLC.
“We’re excited about the opportunity to expand DraftKings’ footprint in Canada and bring our online sportsbook and casino experiences to customers in Alberta. With the anticipated launch aligning with the World Cup — hosted right here in North America — it’s a particularly exciting moment for sports fans in the province to engage with our platform,” said Greg Karamitis, Executive Vice President and General Manager of Sports at DraftKings.
Alberta would represent the second province in Canada where DraftKings operates mobile sports betting and casino products, alongside Ontario. It would also mark the 34th jurisdiction in North America where DraftKings offers online sports betting, and seventh with online casino.
Eligible Alberta residents can pre-register for DraftKings Sportsbook and Casino ahead of the expected launch.
The post DraftKings Announces Intent to Launch Online Sportsbook and Casino in Alberta, Canada appeared first on Americas iGaming & Sports Betting News.
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