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TAPPP and BetMGM Announce Expansion of Gift Card Distribution Network

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TAPPP, a New York-based technology and marketing company focused on customer acquisition and flexible consumer payment platforms, and BetMGM, a leading sports-betting and iGaming operator, announced an expansion of BetMGM’s gift card distribution network. The number of stores carrying BetMGM prepaid cards will roughly double from around 6000 to more than 12,000 in the current quarter.

BetMGM’s partnership with TAPPP launched in September 2021, attracting a vast group of new customers, and providing existing customers with a fast, flexible option to fund their BetMGM accounts in states in which sports betting is legal. Since its inception, the BetMGM gift card business has experienced an industry-leading redemption rate of 99%, with nearly 75% of customers redeeming their purchases within just 2 hours.

“The launch of our prepaid sports betting card business has exceeded all expectations, and we are looking forward to even greater success as legal sports betting continues to enter new markets across the country. The program’s expansion this quarter is the latest phase of our continued successful partnership with TAPPP to provide customers with an easy and responsible way to fund their BetMGM accounts,” Matt Prevost, Chief Revenue Officer of BetMGM, said.

BetMGM gift cards are now available in 12 states, including the recent debuts in New York and Pennsylvania and upcoming launches in Wyoming and Mississippi. This quarter’s expansion will push the distribution network further into the grocery segment, a vastly underutilized retail space in sports betting prepaid cards, and within big box/home improvement retailers.

TAPPP’s API-driven platform provides real-time redemption data which helps to drive BetMGM’s marketing and acquisition campaigns. Further, TAPPP provides BetMGM with strategic support, payment servicing, and sales analytics all of which help drive sales and customer retention.

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MGM Resorts International and BetMGM Renew Partnerships with Major League Baseball

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MGM Resorts International and BetMGM announced the renewal of their partnerships with Major League Baseball (MLB). This extends a historic relationship that began in 2018 with MGM Resorts and BetMGM becoming MLB’s first Official Gaming and Sports Betting Partners.

Under the multi–year agreements, MGM Resorts also continues as MLB’s exclusive Integrated Resort & Casino Partner, delivering world-class experiences to fans across the company’s destinations. This includes the continued development and growth of MLB Awards Week in Las Vegas and other MLB events geared to marketing and promoting baseball stars.

“As Major League Baseball continues to evolve, we’re pleased to extend a partnership that aligns with our long–term vision for global sports and entertainment. From Las Vegas and throughout the world, we’re focused on providing premium experiences that connect sports with hospitality,” said Lance Evans, SVP of Sports & Sponsorships at MGM Resorts International.

BetMGM will continue to market its brand and sports wagering offerings across MLB platforms, including MLB Network, MLB.com and the league’s digital portfolio, reaching fans in the US and Canada. BetMGM will also maintain sponsorship integration across MLB content on Apple TV and continue to offer and develop co–branded MLB–themed casino games on BetMGM Casino, its award–winning digital gaming platform.

Matt Prevost, Chief Revenue Officer at BetMGM, said: “Major League Baseball offers one of the most engaging, data–rich experiences in sports, and this renewal underscores our shared commitment to innovation, integrity, and responsibility. Together, we’re enhancing how fans experience the game, from defining moments on the field to legendary experiences at marquee events like MLB All–Star Week.”

Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships, said: “MGM Resorts and BetMGM have been great partners to Baseball for nearly a decade. We’re excited to continue our relationship and together help create more unique experiences for our fans.”

Additionally, MGM Resorts and BetMGM maintain partnerships and relationships with a variety of MLB teams including the Boston Red Sox, Cincinnati Reds, Detroit Tigers, Houston Astros, Los Angeles Dodgers, New York Yankees, Philadelphia Phillies, Pittsburgh Pirates, and Washington Nationals.

The post MGM Resorts International and BetMGM Renew Partnerships with Major League Baseball appeared first on Americas iGaming & Sports Betting News.

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Incentive Studios launches four real-money games with BetMGM in Ontario

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Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.

The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.

The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO

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B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.

The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.

As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.

The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.

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