Compliance Updates

WFH could mean your Grand National workplace sweepstake is illegal

Published

4 years ago

April 6, 2022

George Miller

Reading Time: 2 minutes

Traditional office sweepstake risks falling foul of gambling law if participants enter remotely

Gambling regulation expert provides guidance on how to comply with law when setting up workplace pool

The recent trend towards flexible working means many businesses are at risk of falling foul of gambling legislation, if organising the traditional office Grand National sweepstake, a leading law firm is warning.

With this weekend’s big race at Aintree attracting the interest of not just racing fans but the general public at large, it is typically one of the most popular events for an office sweepstake.

In pre-Covid times there was little risk involved in such a contest, other than perhaps an excess of workplace rivalry, especially given the event’s propensity for surprises and upsets.

However, Poppleston Allen, a leading gambling licensing law firm, says that with the shift towards hybrid working, organisers now need to be more cautious.

“While formal gambling activity is heavily regulated by the Gambling Commission, there is an exception designed to allow the general public to have a bit of fun by taking part in what is officially called a work lottery,” says Richard Bradley, associate solicitor and gambling regulation expert at Poppleston Allen.

“But what many people may not realise is that the rules are very clear in that you can only sell physical tickets and all players must work in the same office – contests running across different office locations of the same company are not allowed.

“Therefore, if the pandemic has led to staff working from other offices or largely working from home, extra care needs to be taken when running a Grand National sweepstake.

“Organisers, whether employers or employees, must make sure they do not sell any tickets via email or over the phone. Any staff member who wants to play must visit the office and buy a physical ticket. If these rules aren’t followed, organisers and players would technically be involved in illegal gambling.”

Bradley says other rules to make sure a workplace sweepstake doesn’t land anyone in hot water with the Gambling Commission include the following:

All players must pay the same amount for a ticket;
Horses must be decided by chance, for example, drawn out of a hat;
No one can make a profit and all stakes must be returned as prizes, though an organiser can deduct administration costs for running the contest;
The sweepstake can only be advertised at the work premises; and
There must be a winner – the prize cannot be rolled over.

Compliance Updates

Entain Urges IFR to Ban Illegal Gambling Sponsorship

Published

15 hours ago

May 12, 2026

Wladimir P.

entain-urges-ifr-to-ban-illegal-gambling-sponsorship

Entain has officially urged the UK’s Independent Football Regulator (IFR) to ban Premier League clubs from accepting sponsorship from gambling operators that lack a UK license. The call was made in response to the IFR’s Second Licensing Consultation (CP 2/26), in which the IFR is seeking views on a new club licensing regime for the top five tiers of English men’s football.

The IFR’s draft already prohibits English football clubs from accepting income “connected to serious criminal conduct”. Entain is asking the regulator to confirm, in a single line of guidance, that the rule covers the unlicensed gambling operators currently sponsoring six Premier League clubs – operators that commit a criminal offence under section 33 of the Gambling Act 2005 every time they accept a bet from a British consumer.

Stella David, Chief Executive of Entain plc, said: “Premier League clubs are being sponsored by criminal gambling firms. The Independent Football Regulator can stop this tomorrow by simply acknowledging that unlicensed gambling companies targeting UK customers through English football are breaking the law – plain and simple. The regulator does not need any new powers, new legislation, or even a new rule to make this happen. In fact, it has already drafted one. We are asking the regulator to define and apply it before the next season begins. The IFR was created to fix English football’s governance failures. This is one of them.”

The scale of the unlicensed market is significant and growing. Research by Frontier Economics, commissioned by the Betting and Gaming Council, found that 1.5 million Britons stake £4.3 billion a year on unlicensed sites, which already account for 9% of the total UK gambling market, according to analysis by Yield Sec. One in five 18-to-24-year-olds has used illegal channels. An estimated 420,000 British schoolchildren are gambling on the black market, routed there through social media, VPNs and crypto wallets. The Gambling Commission has found that 67% of GamStop users (people who have actively excluded themselves from licensed gambling) report being targeted by black market advertising. Unlicensed operators conduct no affordability checks, offer no self-exclusion tools and answer to no regulator.

Football is one of the black market’s most effective acquisition channels. Research by WARC, commissioned by the Betting and Gaming Council, projects that unlicensed gambling sponsorship will account for more than half of all UK sports sponsorship spend by October 2027, with unregulated firms set to triple their spend on 2019/2020 levels. Yield Sec analysis found that 92% of online betting content in certain social media categories directs users to unlicensed sites. A 2024 audit by Deal Me Out found that 84% of relevant content creators reviewed promoted unlicensed operators.

Entain’s submission to the IFR sets out four specific recommendations:

• Confirm in guidance that income from gambling operators conducting unlicensed activity in the UK constitutes funds “connected to serious criminal conduct” for the IFR’s draft Annex B, Part IV.

• Add a board attestation to the Annual Declaration requiring directors to verify the licence status of any gambling operator with which the club holds a significant commercial arrangement. Annual Declarations are signed by directors and carry legal consequences for false attestation. A vague governance principle cannot create the same accountability.

• Strengthen the Football Club Corporate Governance Code to require boards to treat reputational risk from commercial partnerships as a standing governance responsibility, and to demonstrate proportionate oversight of partners in sectors associated with consumer harm.

• Publish general guidance applicable to all licensed clubs, setting out the due diligence and notification obligations that apply to gambling commercial partners. Entain argues that a club-by-club Discretionary Licence Condition approach is inadequate for what is plainly a market-wide problem: systemic risks require systemic responses.

The IFR’s consultation comes ahead of a forthcoming consultation by the Department for Culture, Media and Sport on banning unlicensed gambling operators from sponsoring British sports teams.

Entain has also written to Richard Masters, Chief Executive of the Premier League, urging an immediate voluntary ban on sponsorship and advertising by unlicensed operators ahead of the 2026/27 season.

The post Entain Urges IFR to Ban Illegal Gambling Sponsorship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

B2C Operators

PlaySmart secures Isle of Man gambling licence for B2C push

Published

15 hours ago

May 12, 2026

Wladimir P.

playsmart-secures-isle-of-man-gambling-licence-for-b2c-push

PlaySmart, a B2C online gaming operator, has been granted an Isle of Man gambling licence by the Isle of Man Gambling Supervision Commission (GSC).

The company said the approval supports its strategic expansion into the B2C market. Local iGaming consultancy firm SolutionsHub supported PlaySmart through the licensing process.

PlaySmart is part of the PlayGaming Group, described as a technology-led gaming platform provider. The group said the licence enables PlaySmart to offer services directly to players under the Isle of Man’s regulatory framework.

Nikola Trajkov, CEO at PlaySmart, said: “Securing an Isle of Man licence represents a major step forward for PlaySmart. As we expand into the B2C space, it was important for us to align with a jurisdiction known for its regulatory integrity and long-term stability.

The Isle of Man provides the certainty and strength that support sustainable growth. This licence allows us to move forward confidently as we continue building a scalable, player-focused business.”

James O’Kelly, Head of Corporate Development at SolutionsHub, added: “It has been a pleasure to support PlaySmart through the Isle of Man licensing process. The team demonstrated a clear commitment to high standards and operational readiness, and we look forward to seeing them grow their B2C offering from the Isle of Man.”

Lyle Wraxall, Chief Executive at Digital Isle of Man, added: “We are pleased to welcome PlaySmart to the Isle of Man’s iGaming sector. The Island continues to attract forward-thinking businesses that value strong regulation, long-term stability and a collaborative ecosystem. PlaySmart’s move into B2C reflects the confidence that technology-led operators place in the Island’s regulatory framework as a foundation for sustainable growth.”

The post PlaySmart secures Isle of Man gambling licence for B2C push appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

AGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites

Published

2 days ago

May 11, 2026

GamingAmericas.com

agco-takes-enforcement-action-against-two-companies-for-allowing-their-games-on-unregulated-gaming-websites

The Alcohol and Gaming Commission of Ontario (AGCO) has served Relax Gaming Limited and Arrise Solutions Limited with Orders of Monetary Penalties of $40,000 each. The penalties follow an AGCO investigation that found games created by these companies were available on unregulated gambling websites accessible to Ontario players. Operators of gaming websites that are accessible within Ontario must be registered with the AGCO.

Ontario’s regulated iGaming market is built on clear, enforceable standards that require operators to include strong consumer protections, such as game integrity and responsible gaming safeguards. Unregulated gaming sites do not guarantee player protections or information security and increase the potential risk of harm to players and criminal activity, such as money-laundering and match-fixing. That is why the AGCO actively works to combat unlawful gaming in Ontario.

Relax Gaming and Arrise Solutions are both registered by the AGCO to create and supply slot and casino-style games for play on Ontario’s regulated gaming sites. The AGCO prohibits companies operating in the regulated iGaming market from offering their products to unregulated gaming websites available to Ontario players. Supplying games to such sites helps to sustain unregulated gaming operations.

The AGCO aims to disrupt unregulated gaming and its supply chains to safeguard Ontarians and maintain gaming integrity in the province. The agency monitors the market for regulated entities supplying the unregulated sector.

Following notification from AGCO investigators, both companies cooperated fully with the investigation and took prompt action to restrict access to their games by Ontario players on unregulated sites.

“Ontario’s regulated iGaming market is built on clear rules designed to protect players and hold companies accountable. Unregulated gaming sites operate outside that framework, meaning players have no assurance of fair games, timely withdrawals, or access to meaningful dispute resolution. When regulated games appear on unregulated sites, it risks enabling a market that exposes players to real harm,” said Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO.

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