BetMGM
BetMGM Signs NHL MVP Connor McDavid as Brand Ambassador
BetMGM has announced the signing of the National Hockey League’s reigning MVP Connor McDavid as its newest brand ambassador.
McDavid becomes BetMGM’s first active professional athlete from the four major sports to become an ambassador. The All-Star center will be featured in BetMGM’s upcoming marketing campaigns, promotions, social media content, and fan events.
“I am very excited to partner with BetMGM as they continue to shape the future of sports betting. It’s also a real honor to be on the same BetMGM team with star athletes like Wayne Gretzky and Kevin Garnett, both of whom I admire very much,” Connor McDavid said.
McDavid burst onto the NHL scene in 2015 becoming the League’s youngest-ever captain at 19 years old. That same season, he won the Art Ross Trophy as the league’s leading scorer, the Hart Memorial Trophy as the NHL’s most valuable player and the Ted Lindsay Award as the league’s best player. Only six seasons into his career, McDavid has won each of these awards multiple times and is already considered one of the sport’s greats.
“The accomplishments that Connor has already earned on the ice is astonishing and we are excited to welcome him to the BetMGM family. We look forward to working together to engage BetMGM players across North America,” Matt Prevost, Chief Revenue Officer at BetMGM, said.
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S Gaming to make hotly anticipated United States debut with BetMGM
Fast-growing slot provider focused on sustainable entertainment marks milestone market entry with tier one operator
S Gaming, the provider of highly entertaining online slot and casino games, is set to make its debut in the US market with BetMGM, a leading iGaming and sports betting operator.
This marks a major milestone for the studio, which has quickly become a must-have provider for operators in the UK and whose US launch has been hotly-anticipated.
The partnership will see BetMGM launch some of S Gaming’s most popular slot titles to its players in regulated iGaming states such as New Jersey, Pennsylvania, West Virginia and Michigan.
This includes “Barnyard Bash Chicken Chase”, “Triple 7 Jackpot” and “Cat and Mouse Collect”.
S Gaming’s entry into the US market builds on the incredible momentum the studio has generated since launching back in 2023.
Since then, it has used its unique approach to game development, which focuses on sustainable entertainment and casual gameplay, to stand out from other providers.
The US is notoriously difficult to crack, but with its growing portfolio of high-entertainment slots and operator partners such as BetMGM, S Gaming is in the driver’s seat to take the US by storm.
Charles Mott, CEO & Co-Founder at S Gaming, said: “This is the absolute best way to enter the New Year, with one of our most important market launches to date and with such a high-calibre operator.
“We believe our ethos of producing fun, sustainable content is just what the US market needs and that we have entered the market with a power player like BetMGM is a testament to this.
“This is just the start of our ambitious plans for the US and for our partnership with BetMGM, with plenty more to come in the year ahead.”
Oliver Bartlett, Vice President of Gaming at BetMGM, said: “BetMGM takes pride in being the first in the United States to debut S Gaming’s engaging content.
“This launch will add more slot titles to our already robust portfolio of games and sets the tone for what’s ahead in 2026 as we build the best online casino destination.”
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The post S Gaming to make hotly anticipated United States debut with BetMGM appeared first on Americas iGaming & Sports Betting News.
Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps partners with BetMGM for exclusive Ontario launch
Gaming Corps – a publicly-listed game development company based in Sweden, has announced a landmark content partnership with BetMGM, a leading iGaming and sports betting operator, marking BetMGM as the first partner to bring Gaming Corps’ full portfolio to players in Ontario. The exclusivity will run for an initial period before the portfolio is rolled out more widely in the market.
The agreement brings BetMGM players in Ontario the full force of Gaming Corps’ premium line-up, from blockbuster titles like 3 Pigs of Olympus and Gates of Hellfire to signature mechanics including the adrenaline-fuelled A-MAZE-CADES
and instant-win Smash4Cash
series.
Available at BetMGM Casino, the portfolio also features the innovative X-MY-WAY
challenge, as seen in Hoop Champion and Golf Champion, which introduces new layers of interactivity and personalised gameplay experiences.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province. The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”
Oliver Bartlett, Vice President of Gaming at BetMGM, said: “Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market. Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”
The post Gaming Corps partners with BetMGM for exclusive Ontario launch appeared first on Americas iGaming & Sports Betting News.
BetMGM
BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming
BetMGM, a leading iGaming and sports betting operator, has officially partnered with FashionTV Gaming Group to launch a curated portfolio of luxury-branded games. This strategic collaboration marks the entry of FashionTV’s iconic aesthetic into the North American iGaming market, exclusively through BetMGM’s platforms.
The partnership merges FashionTV’s global prestige in the worlds of fashion and high-society entertainment with BetMGM’s award-winning digital casino infrastructure.
Immersive Luxury Table Games
The initial rollout features two high-gloss table games designed to provide players with an “immersive, lifestyle-driven” experience that mirrors the sophistication of the FashionTV brand.
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FashionTV Blackjack: A premium take on the casino classic, featuring refined visual assets and high-end production values.
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FashionTV Roulette: A sleek, stylized version of the iconic wheel, bringing a “fashion-forward” energy to every spin.
The titles are currently live in Michigan, New Jersey, and Pennsylvania, with a wider rollout planned for all jurisdictions where BetMGM Casino is active.
Strategic Vision and 2026 Roadmap
For BetMGM, the partnership is part of a broader “branded content” strategy that includes previous successes with major TV and movie franchises.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming,” said Oliver Bartlett, VP of Gaming at BetMGM. “By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
Moshe Cohen, Founder & President of FashionTV Gaming Group, added: “BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
Looking ahead, BetMGM has confirmed that additional FashionTV-branded titles—including slots and potentially live dealer variants—will be released throughout 2026 as part of an expanding content pipeline.
The post BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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