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Caesars Sportsbook Primed for Super Bowl LVI with Advertising Debut Featuring Star-studded Cast

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Caesars Sportsbook, a division of Caesars Entertainment, has announced that it will make its advertising debut in football’s biggest game of the year with a 30-second spot in the second quarter of Super Bowl LVI.

Featuring an all-star cast including actor and comedian JB Smoove, award-winning actress Halle Berry, and the legendary first family of football, the Mannings (Archie, Cooper, Eli, Peyton), the spot introduces a new installment of Caesars Sportsbook’s popular “Caesar and Cleo” campaign.

“Caesar is ready for his Super Bowl debut alongside Cleo and the ultimate football family, the Mannings. We’re an entertainment company first and foremost, but we are also storytellers, and this commercial gives us the unique opportunity to highlight family, fun, and football on the world’s biggest stage. We’re excited to debut the next episode of our iconic campaign and hope it will be the topic of conversation on Monday after the game,” Sharon Otterman, Chief Marketing Officer of Caesars Digital, said.

Caesars Sportsbook’s Super Bowl commercial was brought to life by award-winning director Stacy Wall, who has led advertising projects for brands such as Sprint, Uber Eats, and Honda. Advertising industry veteran Jeff Kling joined Wall to serve as Co-writer & Executive Creative Director.

In addition to the Big Game ad, Caesars Sportsbook will premiere two additional spots during the weekend of February 12-13. The brand will debut a new 30-second spot featuring Halle Berry during the widely-loved Puppy Bowl, to support Best Friends Animal Society – a nonprofit dedicated to animal rescue and adoption. The brand’s responsible gaming ad featuring the Mannings will also run, emphasizing the message surrounding the company’s decades-long commitment to responsible gaming, as well as the tools available on the Caesars Sportsbook app to have fun while playing responsibly.

Caesars Sportsbook is currently live in 22 states and jurisdictions—16 of which are mobile—and operates the largest number of retail sportsbooks across the country. The app offers countless pre-match and live markets, extensive odds, flexible limits, and for Super Bowl LVI will offer more than 2000 prop bets on the game, making it the most dynamic sports betting app available.

Caesars Sportsbook is the only app that rewards sports bettors with every wager through its legendary customer loyalty program, Caesars Rewards. Bettors can earn Tier Credits and Reward Credits that can be used to unlock exclusive hotel, food & beverage, entertainment, and gaming opportunities at Caesars destinations across the country – including at the heart of the Las Vegas Strip – as well as bonus cash in the app. Caesars Sportsbook has partnerships with the NFL, NBA, NHL, MLB, and several individual teams, while being the exclusive odds provider for ESPN and CBS Sports.

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Caesars Entertainment

Caesars Entertainment Expands its Partnership with Three Wabanaki Nations

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Caesars Entertainment has announced the expansion of its existing partnership with three Wabanaki Nations: the Houlton Band of Maliseet Indians, the Mi’kmaq Nation and the Penobscot Nation, to include online casino gaming in Maine. The long-term agreement positions Caesars and its tribal partners for a potential iGaming launch in the state in 2026, pending regulatory approvals.

Under the expanded agreement, Caesars plans to bring a portfolio of three online casino brands to Maine: Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino. Each brand offers a distinct digital experience tailored to different player interests.

This expanded partnership builds on the successful launch of Caesars Sportsbook in Maine in 2023 and reflects the shared commitment between Caesars and the three Wabanaki Nations to deliver a best-in-class, responsible digital gaming experience while supporting tribal communities across the state. Caesars will invest in local workforce development by employing, training and developing members of each nation and will provide meaningful financial support to help fund tribal community programmes and initiatives.

“As we look ahead to the launch of online casino gaming in Maine, we’re proud to expand our partnership with the Houlton Band of Maliseet Indians, the Mi’kmaq Nation and the Penobscot Nation. Together, we’ve built a strong and responsible sports wagering experience, and this next phase reinforces our commitment to our tribal partners and to delivering a differentiated, localized digital gaming experience for Mainers. We’re grateful to Gov. Janet Mills, the Maine Legislature and the Maine Gambling Control Unit for their continued leadership and thoughtful approach to gaming in the state,” said Eric Hession, President of Caesars Digital.

“Penobscot Nation is proud to continue and expand our partnership with Caesars as we look toward the future of online gaming in Maine. Our experience working together on sports wagering has demonstrated the value of aligning with a partner that respects our sovereignty, understands our communities and is committed to long-term success for the Wabanaki Nations. This next phase represents a meaningful opportunity to build on that foundation,” said Chief Kirk Francis of the Penobscot Nation.

“The Mi’kmaq Nation values the strong relationship we have built with Caesars and our fellow Wabanaki partners. Expanding into online casino gaming allows us to continue creating economic opportunities for our people while ensuring that any future platform is developed in a responsible, well-regulated manner that benefits the tribes and the state,” said Chief Sheila McCormack of the Mi’kmaq Nation.

“The Houlton Band of Maliseet Indians is pleased to deepen our partnership with Caesars as we prepare for the next chapter of gaming in Maine. This long-term agreement reflects our shared commitment to strengthening Maine’s rural communities and is vital to the Houlton Band’s self-determination and economic self-sufficiency. Internet gaming revenues will provide our tribal government with a more secure, long-term source of revenue that will help us provide essential services and make critical investments in community infrastructure,” said Chief Clarissa Sabattis of the Houlton Band of Maliseet Indians.

Caesars’ online casino platforms will bring a premier digital entertainment experience to Maine, combining an expansive portfolio of slot titles, table games and live dealer offerings, subject to regulatory approvals, with seamless technology and user-friendly design. Each brand is tailored to meet different player preferences while upholding Caesars’ high standards for quality and Responsible Gaming. The platforms in Maine will integrate with Caesars Sportsbook and feature a single login and wallet experience, powered by Caesars’ Universal Digital Wallet, enabling seamless play across Caesars’ digital offerings.

Integrated with Caesars Rewards, the company’s industry-leading loyalty programme, eligible play will unlock Reward Credits that can be redeemed for unforgettable experiences across Caesars’ destinations nationwide, including stays, dining, entertainment and more.

The post Caesars Entertainment Expands its Partnership with Three Wabanaki Nations appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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1X2 Network

1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics

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1X2 Network has launched in West Virginia, marking its second regulated US market. The supplier said a first set of games went live on 3 June 2026 with Rush Street, Caesars Entertainment and Fanatics Casino.

The company entered North America in Michigan two years ago and said it is expanding US distribution off the back of performance there. 1X2 Network did not disclose commercial terms or rollout timelines by operator.

Among the initial titles going live in West Virginia are 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win. The company said both games have been “ranked as top performers in North America” and are aimed at West Virginia’s “core 30-39 year old iGaming demographic.”

Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.

“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”

The post 1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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1X2 Network officially launches in West Virginia

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Market-leading software provider accelerates US expansion plans as fan favourite games go live in the Mountain State with Rush Street, Caesars Entertainment and Fanatics Casino.

1X2 Network, the rapidly-expanding software provider and aggregator known in the industry for its top performing icasino content, has announced it has officially entered its second US state after launching a first set of games with Rush Street, Caesars Entertainment and Fanatics Casino.

Having made its North American debut in Michigan two years ago, 1X2 Network has already established a strong rapport with a number of US operators due to the strong performance of its titles, and this will undoubtedly help the provider get off to a winning start in the Mountain State.

Among the first wave of releases to feature at Rush Street, Caesars and Fanatics will be 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win, which have already been ranked as top performers in North America, with both games being perfectly tailored to West Virginia’s core 30-39 year old iGaming demographic.

Moving forward, 1X2 Network will continue launching titles from its 2026 roadmap on both platforms to bring West Virginia players an even greater choice of quality iCasino content, and the provider also has plans to launch with several more big-name brands in the state before the year is out.

With the WV entry being another major milestone for 1X2 Network’s expansion in North America, the provider will continue to develop games that resonate with players across the US and Canada, and is already targeting New Jersey, Connecticut and Alberta as potential new markets in future.

Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.

“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”

The post 1X2 Network officially launches in West Virginia appeared first on Americas iGaming & Sports Betting News.

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