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Affinity Interactive

Affinity Interactive Partners with Golden Nugget Online Gaming for Missouri Market Access

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Affinity Interactive (AI) and Golden Nugget Online Gaming (GNOG) announced that they have entered into a definitive multi-year agreement for market access in the State of Missouri.

The definitive agreement grants GNOG the right to offer mobile sports betting and online casino wagering in partnership with Affinity Interactive, legislation and regulatory approvals permitting. The agreement would see GNOG pay AI a percentage of its net gaming revenue in the state, subject to certain minimum royalty payments over the term of the agreement.

“We are thrilled to announce this agreement with Affinity Interactive ahead of highly anticipated online gaming legislation in Missouri. We look forward to a successful partnership with AI as we continue to expand access to our leading online gaming products across North America,” said Thomas Winter, President of GNOG.

“We are excited that this new partnership will add to Affinity Interactive’s incredible offerings at Mark Twain Casino and St. Jo Frontier Casino in the state of Missouri. Golden Nugget Online Gaming has demonstrated its leadership in online gaming, and we’re confident that once online gaming is legalized for Missouri players, GNOG will deliver a spectacular product for our customers,” said Mary Beth Higgins, CEO of Affinity Interactive.

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“This is a very exciting time for our industry with the continued growth of sports wagering in new markets. As we grow AI’s combined casino and online offerings, we are delighted to partner with Golden Nugget Online Gaming to provide high-quality online gaming and sports betting offerings for customers in Missouri, pending the state’s anticipated approvals,” said James Zenni, Chairman of Affinity Interactive.

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Affinity Interactive

Affinity Interactive Appoints Scott Butera as President & Chief Executive Officer

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Affinity Interactive has announced the appointment of Scott Butera as President & Chief Executive Officer, effective immediately.

Mr. Butera, who most recently led AI’s Sports Information Group (SIG) business, brings over 30 years of experience in gaming, hospitality, media, entertainment, and sports to the pivotal role. In his new capacity, Mr. Butera will set strategy and oversee operations of the Company’s diversified portfolio of casinos resorts across Nevada, Missouri, and Iowa. He will also continue to oversee all print and online media platforms, including Daily Racing Form.

Mr. Butera is an industry veteran who has a history of leading growth and innovation at numerous companies. As CEO of SIG, he led initiatives to develop retail and business products and optimize ecommerce sales for the Daily Racing Form. Under his leadership, SIG experienced significant growth in market share and revenue. Previously, Mr. Butera served as President of Fubo Gaming at Fubo TV Inc. He has also held CEO and President positions at MGM Resorts International, the Arena Football League, Foxwoods Resort & Casino, Tropicana Entertainment, and Trump Entertainment, among others. Earlier in his career, he worked as an investment banker for more than a decade, gaining valuable financial expertise that he later applied to strategic decision-making in the gaming industry. Mr. Butera has a B.A. from Trinity College, where he served as a Trustee, and an MBA from New York University.

“Scott’s operating acumen and deep knowledge of the gaming and entertainment industries have helped AI and Sports Information Group expand product offerings and improve the sports and gaming experience for consumers around the world. I am confident Scott will integrate seamlessly into this expanded role, and under his leadership, Affinity will achieve greater success, continuing to deliver world-class experiences to nearly 1 million users and guests across platforms,” James J. Zenni Jr., Chairman of Affinity Interactive, said.

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“Affinity’s mission to elevate the gaming industry through advanced technology and unparalleled customer offerings – both across digital media platforms as well as in-person gaming – remains a driving force behind the business’ success. I am eager to collaborate with Jim and leverage my familiarity with the business as well as my passion for driving innovative change to execute on AI’s long-term strategic priorities,” Mr. Butera said.

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Affinity Interactive

Affinity Interactive Appoints Halise Ekmen Uysal as CFO

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Affinity Interactive (AI), an omni-channel gaming industry leader and ZCG portfolio company, announced the appointment of Halise Ekmen Uysal as Chief Financial Officer, effective immediately. Ms. Ekmen Uysal will oversee AI’s talented finance organization in planning for and executing on AI’s growth initiatives across its casinos and digital and media platforms, including Daily Racing Form, DRF Bets, and DRF Sports.

Ms. Ekmen Uysal has more than 20 years of finance and accounting leadership experience in roles of increasing responsibility, from property-level management to the C-suite. Most recently, she served as Chief Finance, Strategy and Transformation Officer for the Santa Ynez Band of Chumash Indians, which included the Chumash Casino Resort and its other diverse investments. Earlier in her career, she worked at Caesars Entertainment Corporation for 12 years in various finance roles.

“Halise is an accomplished finance executive across the gaming and hospitality industries, and we are excited to welcome her to AI as our new CFO. Her track record of driving sustainable financial results while building high-performing, diverse teams will benefit all of AI’s businesses and help us execute on our strategic priorities,” Andrei Scrivens, CEO of Affinity Interactive, said.

“The addition of Halise to the management team further strengthens AI’s leadership across its entire platform of premier casinos, online gaming offerings and digital media. I’m confident her two decades of diverse finance experience and extensive business acumen will be valuable across the organization as AI builds on its positive momentum, delivers world-class customer experiences and drives continued growth,” James J. Zenni Jr., Chairman of Affinity Interactive, said.

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“Affinity Interactive is at the forefront of gaming innovation with a unique portfolio of technology, digital and media assets, and I look forward to joining the talented and hard-working team. Together with Andrei, Jim and the rest of the leadership team, I’m excited to execute on the Company’s compelling growth opportunities and contribute to its continued success as a gaming leader,” Ms. Ekmen Uysal said.

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Affinity Interactive Expands its Leadership Team

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Affinity Interactive (AI), an omni-channel gaming industry leader and ZCG portfolio company, announced it has appointed two industry veterans to its executive leadership team, effective April 1, 2023. The new additions include Scott Butera as Chief Executive Officer of Sports Information Group (SIG), AI’s New York-based B2B and B2C global omnichannel sports, technology, digital, media and wagering business, and Brad Egnor as Chief Marketing Officer of AI.

“Affinity Interactive is thrilled to welcome Scott and Brad to our leadership team, and we are certain that they will be valuable additions in helping us create deeper customer engagement and further captivate diverse audiences. As AI continues to lead the way in meeting the growing demand for online gaming products and omni-channel casinos, Scott and Brad bring relevant skills, networks and experiences that will inform our business strategy. We look forward to taking AI’s digital marketing performance to the next level and providing customers with a truly exceptional gaming experience,” Andrei Scrivens, CEO of Affinity Interactive, said.

“These exciting leadership appointments further position AI to harness the power of the company’s leading technology and proprietary sports data and intelligence for the benefit of each platform, users and guests everywhere. Scott and Brad both add distinct expertise and share our unwavering commitment to excellence, which will help pave the way for continued success and bold innovation as we further establish AI as the premier, industry-leading gaming platform,” James J. Zenni Jr., Chairman of Affinity Interactive, said.

Mr. Butera, an entertainment and hospitality executive with more than two decades of executive gaming experience, will be responsible for forming key partnerships and ventures that leverage SIG’s iconic Daily Racing Form content and brand, as well as overseeing the expansion of AI’s advance-deposit and sports wagering capabilities.

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“I am thrilled to be joining such a dynamic, well-respected company and look forward to working closely with Andrei, Jim, Brad and the entire Affinity Interactive team to continue building on Sports Information Group’s world class digital offering. The industry is at a turning point, and AI is at the forefront of the next frontier where media, technology and gaming come together to deliver exciting new experiences for consumers globally. DRF’s content and brand is unparalleled, and I could not be more excited to bring to life their potential in new ways for the entire AI platform,” said Mr. Butera.

In his new role as Chief Marketing Officer, Mr. Egnor will be responsible for enhancing AI’s digital performance marketing capabilities across its business units, including casino, Daily Racing Form, and DRF Bets, to provide customers with a cohesive digital journey and a comprehensive relationship with AI.

“Affinity Interactive is a clear leader in today’s gaming ecosystem and I am excited to join the AI team as we build on the company’s continued momentum. Together, we will continue to grow each platform’s dedicated following and foster even stronger customer relationships across the AI network to drive the company to new heights,” said Mr. Egnor.

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