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Playtika’s Caesars Slots Launches a Month of Incredible Events to Celebrate the Mobile Game’s 10-year Anniversary

Published

4 years ago

January 18, 2022

Reading Time: 2 minutes

To celebrate 10 years since its launch, the free-to-play social casino game Caesars Slots is hosting a month of events for its global community of players. Caesar Slots is a luxurious Vegas-themed Playtika game and one of the most popular “play for fun” free social casino games in the world.

The month-long January celebrations will focus on the remarkable legacy and future of the game through a range of events, tournaments, new game features and a series of national commercials launched featuring home improvement TV star Ty Pennington.

A decade of continuous growth!

The launch and growth of Caesars Slots has occurred within a tough and increasingly competitive market which typically sees users dropping their apps within three days. In the face of this, the game has managed to achieve longevity thanks to the regular launch of cutting-edge features and entertainment as well as a robust commitment to its loyal users and customers.

A focus on constant improvement of player experience and the creation of a worldwide player community dedicated to playing games are value-pinned success factors of Caesars Slots.

New features throughout the celebration

To mark the anniversary festivities, Caesars Slots players will receive personalised videos, including a “highlights reel” video featuring playing highlights from when they downloaded the app until now. In a similar vein, an exciting quest will turn players into “reel travellers” as they are shown highlights of the game’s developments since 2012.

A special “Cheers to the Next Decade” theme will also be revealed alongside 10 days of virtual gifts – one for each year in the next decade of Caesars Slots. The game will also feature a new card collection, personalised features, anniversary pet accessories, and a new anniversary room in its Fortune Palace.

All Caesars Slots players will also be able to enjoy a new, celebratory look-and-feel to the game through a temporary design, “Road to the Empire”, including a number of new features such as players being able to change the look of machines according to their “luckiest looks”!

Liran Paz, General Manager at Caesars Slots, said: “Reaching ten successful years of Caesars Slots is a huge milestone both for our team and our loyal global player community, without which this longevity would not be possible. A decade of growth is the result of putting players’ entertainment first, the Caesars way, and never ceasing to innovate and surprise. We are thrilled to be able to celebrate this great journey with our players throughout the month of January, jointly sharing memories as well as the excitement of new things to come. Our lives need play, especially during difficult moments, and as part of the Playtika family we look forward to another decade of bringing joy, play and entertainment into people’s day-to-day life!”

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

10 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

17 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

17 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.