Latest News
Prodigy Agency Strengthens its Turkish Operations and Support to Players by Announcing the Addition of Tunç Demirçelik and Future Recruitments
Prodigy Agency, a leading esports representation agency, has announced its development in Turkey to expand its initiative to support the players from all angles in the region, with the main focus to give proven and young players international opportunities on LoL, Valorant, CS:GO and other games.
Prodigy Agency is now representing world-class Turkish players, that they already signed with prominent esports organisations, such as Özgür “woxic” Eker (CS:GO, former Mousesports and Cloud9), Mehmet Yağız “cNed” İpek (Valorant, won Champions (1st World Championship) with Acend) and Melih “pAura” Karaduran (Valorant, former Heretics and current BBL) and more, but also young and promising prodigies like Doğukan “113” Balci (LoL, joined Karmine Corp in LFL) orMuhammed “Kaori” Şentürk (LoL, joined EG Academy in NA).
With the recent addition of Tunç Demirçelik, Prodigy Agency is now representing nearly 20 players in Turkey and developing its local team to continue to expand and always provide top-notch services and support to its players with the main goal to welcome new stars but also to focus on nurturing and providing full support to young and upcoming talents in the region, and create strong connections between Turkey and the main regions (Europe, North America, Asia).
Prior to joining Prodigy Agency in October 2021, as a prominent esports figure in Turkey, Tunç Demirçelik served as a team and content manager for renowned Turkish organisations such as SuperMassive Blaze, but was also deeply involved in the LoL Turkish ecosystem and development, working directly with Riot Games Turkey, and being the host of some of the most popular shows like “Üçlü Kuvvet”.
With a strong network with players and teams, and extensive knowledge of the scene in Turkey, he is now leading the charge of the development of Prodigy Agency in Turkey, by coordinating with all the services of the company around the world.
“I want Prodigy Agency to pave the way for a sustainable representation of the players in Turkey and Tunç is the perfect fit to keep expanding our initiatives and support to the region. Turkey has one of the best esports talent pool in the world with an incredible potential and our main goal is to support the players from all angles, giving them everything needed to find international opportunities in major esports region and teams. But we also want to help the grassroots of esports in Turkey becoming more sustainable for esports. With his extensive network, experience and incredible mindset, Tunç has already accomplished such an astonishing work since he joined Prodigy Agency to help and support our prodigies, and I’m really excited about 2022 and our long-term work in the region!” Jérôme Coupez, Founder & CEO of Prodigy Agency, said.
“We all know the untapped potential of the Turkish region. Two Turkish players were at the top of LEC and LCS this year. Talking with Prodigy and Jerome showed me that there is so much more that we can do for the players to help them realize their true potential. #PlayersFirst mentality was always in me without me realizing. Working in TCL, I’ve always tried to make the lives of the pro players I worked with easier. The life of a pro player is a very difficult one. They need the best support to focus on their respective crafts. That’s where I and Prodigy come in. Together; we will help the Turkish players improve, thrive and turn them into the best version of themselves,” Tunç Demirçelik said.
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eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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