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Netherlands: House of Representatives Wants a Ban on Untargeted Advertising Online Games of Chance

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A large majority of the House of Representatives wants a ban on untargeted advertising for online games of chance.

Outgoing minister Sander Dekker (VVD) was against the motion and indicated that it is too early for that. According to the petitioners, since the opening of the online gambling market on October 1, 2021, there has been a large increase in the number of hours people spend on online gambling sites. According to the members of parliament, consumers are bombarded in all kinds of media with a large amount of untargeted advertisements for remote games of chance.

The petitioners further argue that encouraging participation in games of chance was not the aim of legalising online games of chance, but is now in fact the result. According to the motion, this could lead to potentially major social consequences, such as financial problems and addiction problems. The large number of advertisements is disproportionate to the aim of the Remote Gambling Act, which is to realise channelisation into a legal offer.

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In addition to the ban on untargeted gambling advertising, a motion has also been passed asking the government to look at personalised advertisements after visiting gambling websites, while considering a ban on personalised advertisements. The PvdA and the SP have considered that after visiting online gambling websites, people will receive online advertisements for quick credits and loans at sky-high interest rates.

Another motion asks the government to lay down in government regulations that the window times for advertising (currently after 9 p.m.) will also apply online. According to the motion submitted by the ChristenUnie, SP and CDA, the Advertising Code for Online Gaming does regulate window times for online advertising, but enforcement is cumbersome and always only after complaints.

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Compliance Updates

MGCB Issues Cease-and-Desist Orders to Six Illegal Gambling Sites Targeting Michigan Players

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The Michigan Gaming Control Board (MGCB) has issued cease-and-desist letters to six unlicensed online gambling platforms attempting to target Michigan residents without state authorization. The action underscores the MGCB’s relentless, ongoing efforts to shut down illegal gambling operations and protect Michigan consumers from financial risk, identity theft, and unfair play.

The targeted sites—Crypto Slots, NitroBetting, NewVegas, Las Vegas USA Casino, Grand Rush Casino, and Slotgard Casino—were found to be operating in violation of Michigan laws that require licensure for internet gaming and sports betting.

“These sites were attempting to exploit Michigan players while operating outside the law. We take this seriously. When unauthorized operators offer games without regulation, Michigan players are left exposed—and we will not tolerate it,” said Henry Williams, MGCB Executive Director.

This enforcement action is part of the MGCB’s larger crackdown on illegal online gambling platforms. In recent months, the agency has issued numerous cease-and-desist letters, with additional investigations currently underway.

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The MGCB continues to monitor online gaming activity and urges the public to be cautious when engaging with gambling content on social media or through digital advertisements.

The post MGCB Issues Cease-and-Desist Orders to Six Illegal Gambling Sites Targeting Michigan Players appeared first on Gaming and Gambling Industry in the Americas.

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SA Gaming Secures GLI Certification in Brazil

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SA Gaming, a leading Live Game Solution provider offering premium online entertainment, has announced that its game portfolio and Remote Gaming Server (RGS) have officially obtained Gaming Laboratories International (GLI) certifications in Brazil.

This milestone underscores SA Gaming’s commitment to delivering premium gaming experiences, with a particular focus on the Brazilian market.

A company representative said: “We will continue to strive for excellence, and to show our commitment to compliance and delivering tailored Live Game solutions.”

The regulated Brazilian online gaming market, which launched on January 1, 2025, is projected to become the largest in Latin America. Under the new framework, only licensed operators are legally permitted to offer online gaming and betting services.

The post SA Gaming Secures GLI Certification in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

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Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.

The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.

The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.

Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.

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“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

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