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Casino Guru Reveals Findings from Unique Safer Gambling Week Campaign

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Safer Gambling Week is a yearly initiative originated in the United Kingdom that aims to raise awareness of safer and more responsible gambling. Casino Guru, staying true to their values and going further than expected in efforts to improve player safety, has created a unique campaign that promoted safer and responsible gambling messages across their English website over the course of the Safer Gambling Week 2021, from Nov 1 to Nov 7.

The team worked with the premise that responsible gambling messages need to be interesting and distinctive to capture the users’ attention and truly get the message across. That is why they crafted a unique campaign aiming to increase awareness of gambling addiction and responsible gambling and motivate players to take action if needed.

“Despite our efforts to create well-researched and truly helpful educational responsible gambling content, only a small percentage of our visitors searches for it and reads it. Unfortunately, players often start looking for this type of content only after noticing the first signs of problem gambling. The majority of players gamble responsibly, and it is crucial to reinforce their good habits and promote preventive steps that minimize the chance of becoming problem gamblers later on,” explains Šimon Vincze, Responsible Gambling Projects Lead at Casino Guru.

In line with this approach, Casino Guru’s creative team has designed and implemented three different responsible gambling messages“It’s Safer Gambling Week 2021”, “Thank you for caring”, and “Responsible players do not lose” – each designed with a different deliberate idea in mind, to allow the team to test and measure what kind of messaging works best. Each version linked to a different responsible gambling article that complemented and built upon the original message.

These messages appeared at prominent locations across the website to make them as visible as possible. The detailed version of the message was displayed as a widget in the website’s list of best casinos. It was designed to resemble the cards presenting information about individual casinos to minimize ‘banner blindness,’ as people are used to overlooking ads and other elements that look like ads. The simpler and shorter version of the message was displayed at the top of each page, in a bright orange widget to visually stand out and go in line with Safer Gambling Week’s colour scheme.

Overall, 2.31% of the users who saw one of the three messages clicked it to read more. This percentage was the highest for the ‘Responsible players do not lose’ message at 2.54%, followed by ‘Thank you for caring’ at 2.35% and ‘It’s Safer Gambling Week 2021’ at 2.05%. The team has not measured any significant differences in metrics measured in different genders and age groups.

Vincze comments on the findings: “In terms of the number of visitors who clicked the message, the ‘Responsible players do not lose’ version yielded the best results. However, it had the lowest percentage of users that spent at least 60 seconds browsing the linked article. This was in line with our expectations, as this version was a bit of a clickbait, although one with good intentions. On the other hand, the ‘It’s Safer Gambling Week 2021’ version, in which the messaging was most informative and least captivating, yielded the least clicks but the highest percentage of users who then spent at least 60 seconds on the article.”

The individual articles linked from the three messages contained links to other, more encyclopaedical responsible gambling content, such as a list of problem gambling help centres, articles about gambling addiction and overcoming it, safer and responsible gambling, and more. The list of problem gambling help centres garnered the most attention, although this was likely influenced by a link to it placed at the top of each of the three articles.

Vincze adds: “When it comes to helping players and making a positive impact, numbers and metrics are not the only things that matter. Even if our campaign helped only one player stay safer while gambling or look for help, we can call it a success, regardless of the overall statistics we measured.”

He continues by putting the campaign into a broader context: “In comparison to our normal educational articles about problem and responsible gambling, our Safer Gambling Week campaign has been seen by a relatively big number of visitors. To make sure we maximize our positive impact all year round, we plan to use our findings to create an effective long-term campaign, which will be part of our future efforts aimed at educating and informing players and the public about gambling and its dangers. There is much to look forward to!”

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Infingame

Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo

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Infingame, one of the iGaming industry’s fastest-growing aggregators, is set to return to Brazil this April for SiGMA São Paulo, launching its bold “UNLEASH YOUR BEAST MODE” campaign at the heart of the Latin American market. Inspired by the jaguar, a symbol of speed, power, and dominance across Brazil and LatAm, the campaign underscores Infingame’s focus on scalable, reliable technology, rapid integrations, and a curated ecosystem of top-tier providers.

Representing Infingame at the event will be Jana Filagina, Head of Commercial, and Yerassyl Yelemessov, Senior Partner Success Manager, who will meet with operators seeking a performance-driven, stable aggregation partner in the region.

Reinforcing a Leading Position in Latin America

At SiGMA São Paulo, Infingame will spotlight its position as a leading aggregation provider in Latin America. With over 16,000 games from more than 150 providers, the aggregator will demonstrate the platform’s technical strength and the depth of its provider network.

A particular focus will be on Infingame’s tournaments and challenges, engagement tools built to help operators drive structured and repeatable player activity. Fully integrated into the aggregation layer, these tools allow operators to launch campaigns quickly while maintaining full control over performance, localisation, and player experience.

Supporting Growth in a Competitive Market

As Brazil continues to develop as a regulated and highly competitive iGaming market, Infingame’s aggregation platform has been designed to support operators in building sustainable growth across Latin America.

Jana Filagina, Head of Commercial at Infingame, said:

“Brazil is one of the most exciting iGaming markets today, but it’s also one of the most demanding. Operators need infrastructure that performs consistently—not just at launch, but over the long term.
“At Infingame, we provide more than content. Our platform includes tools such as tournaments and challenges that can be implemented quickly and managed efficiently. SiGMA São Paulo is an ideal opportunity to connect with partners who are serious about long-term performance and growth in LatAm.”

Infingame will also use the event to strengthen its network across the wider Latin American region, supporting operators as they navigate regulatory developments, increasing competition, and evolving market dynamics.

About Infingame

With a portfolio of more than 16,000 games from over 150 providers, Infingame has firmly established itself as one of the world’s fastest-growing iGaming aggregators and a market-leading sweepstakes provider.

Delivered via a single API, the platform offers technical excellence, some of the fastest spin times in the industry, exclusive tournaments, and strategic partnerships with top-tier operators across North America, LatAm, and beyond.

Infingame’s offering spans slots, crash games, sweepstakes, and live casino content. To book a demo or learn more, contact the team via LinkedIn, the company website, or [email protected].

The post Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games Partners with Interwetten to Accelerate Expansion into Greece

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  • Booming Games will engage with Interwetten’s customers in Greece, showcasing its dedication to expanding in regulated international markets.
  • Interwetten clients initially enjoy access to 19 games, with upcoming intentions to broaden this selection.

Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Interwetten, one of Europe’s biggest online betting and iGaming firms. The collaboration will support Booming Games’ growth in Greece, showcasing its dedication to enhancing its position in regulated markets throughout Europe and further afield.

By accessing one of the largest catalogs of casino games in the iGaming sector, the collaboration will enable Booming Games to explore new opportunities in a burgeoning market. Statistics indicate that the iGaming sector in Greece experienced the highest growth rate in Europe during the second half of 2025, and Booming Games is now positioned to capitalize on this substantial growth potential. The shift also illustrates Booming Games’ dedication to driving growth via innovative technology, as Interwetten aids Booming Games in their client acquisition efforts in Greece.

An initial 19 game releases are currently accessible to players in Greece through Interwetten, and Booming Games intends to swiftly expand this number. Booming Games possesses a robust schedule of game launches and intends to enhance both the quality and number of releases this year, featuring localized versions adapted for particular markets.

Simona Lanzoni, Commercial Director at Booming Games, said: “We are delighted to be partnering with Interwetten to power our expansion into Greece. The collaboration marks yet another landmark moment in Booming Games’ growth journey, broadening the reach of our product suite in Europe. With clear plans to rapidly expand the number of games available on Interwetten, we look forward to building successful, long-term relationships with new customers.”

The post Booming Games Partners with Interwetten to Accelerate Expansion into Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LuckyStreak elevates live casino portfolio with Prestige Blackjack and new Auto-Roulette games

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LuckyStreak, the Riga-based live casino provider, has unveiled significant upgrades to its live dealer portfolio with the launch of Prestige Blackjack, Signature Auto-Roulette, and Auto-Roulette Lounge.

The new releases form part of LuckyStreak’s ongoing product development strategy, aimed at enhancing the player experience while preserving the authenticity and trust that live casino players expect.

All three titles are broadcast live from LuckyStreak’s state-of-the-art Riga studio, streamed globally in 1080p HD and supported by secure, scalable infrastructure designed to ensure reliable delivery for operators and players worldwide.

A Refined Blackjack Experience

Prestige Blackjack introduces a sophisticated new take on one of the casino industry’s most iconic games. The studio environment has been carefully designed to replicate the feel of an exclusive private gaming lounge, combining contemporary aesthetics with subtle lighting and layered depth to create an immersive yet focused setting.

The result is a premium blackjack experience that honours the game’s heritage while modernising the atmosphere in which it is played. As with all LuckyStreak live titles, the game is hosted by expertly trained dealers who deliver each session with professionalism, warmth, and energy.

Reinventing Auto-Roulette

LuckyStreak has also expanded its roulette offering with two new versions of the popular automated format: Signature Auto-Roulette and Auto-Roulette Lounge.

Both titles feature enhanced studio environments designed to move away from traditional or dated aesthetics:

  • Signature Auto-Roulette presents a sleek, modern studio design with a contemporary backdrop.

  • Auto-Roulette Lounge offers a more relaxed atmosphere inspired by a private casino lounge.

While visually distinct, both games retain the core features players expect from live auto-roulette, including the transparency of a real-time roulette stream and high-speed gameplay capable of reaching up to 90 rounds per hour.

Introducing Cold Streaks

The new roulette titles also debut Cold Streaks, a statistical display showing the number of spins since a particular number last appeared. The feature provides players with additional data insights while remaining subtle and unobtrusive within the overall interface.

Supporting Long-Term Product Innovation

These enhancements are designed to increase engagement and immersion while maintaining the familiar mechanics that have made roulette one of the most enduring casino games globally.

The launches represent an important milestone in LuckyStreak’s broader product evolution following the appointment of Head of Product Neil Brookes, whose leadership has sharpened the company’s focus on quality, delivery, and innovation.

Neil Brookes, Head of Product at LuckyStreak, said:

“These releases represent a clear step forward in our approach to product development at LuckyStreak. Our aim was to refine and elevate classic casino experiences without losing the elements that players already love. Prestige Blackjack and the new Auto-Roulette environments are designed to feel modern, premium and immersive while remaining intuitive and authentic.

“Since joining LuckyStreak we’ve strengthened our product vision and raised our standards around quality and execution. These launches are the first of several purposeful upgrades we have planned as we build the foundations for an exciting year ahead.”

Through the continued expansion of its live casino portfolio, LuckyStreak is further strengthening its reputation for delivering high-quality live casino experiences supported by dependable technology and premium production values.

The new titles are available immediately to LuckyStreak’s global network of operator partners and can be seamlessly integrated via the company’s live casino platform and existing integrations.

The post LuckyStreak elevates live casino portfolio with Prestige Blackjack and new Auto-Roulette games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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