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THE STAR SYDNEY’S LEADERSHIP TEAM ACHIEVES EQUAL GENDER REPRESENTATION
The Star Sydney leadership team has reached a 50/50 split of men and women following two recent appointments to
the executive group reporting to the Chief Operating Officer (COO).
The Star Entertainment Group has a target of 45% women and 45% men representation in leadership roles across its
properties in Sydney and Queensland, while the remaining 10% reflects scope for any gender identity, including non-binary gender identities.
The result also signals the success of an ongoing commitment to improvement in gender representation. Five years
ago, the equivalent leadership team at The Star Sydney comprised 23% women.
The Star Sydney’s COO, Damian Quayle said that achieving gender equality in the leadership team was the result of a
focused effort including the development of a talent acquisition and recruitment pipeline, fostering an inclusive and
diverse work environment and implementing a group-wide gender equality strategy.
“I am incredibly proud to say that my leadership team reflects a more balanced representation of genders, of our
workforce, of our community and the millions of guests we welcome each year,” Mr Quayle said.
“I wholeheartedly believe that equal representation drives better teamwork, a wider base of experience to drawn upon
and ultimately greater performance.”
The Star Entertainment Group’s Chief People and Performance Officer, Kim Lee added, “We recognise that diversity –
of genders, different cultural backgrounds, experiences and ideas is critical to creating a welcoming environment for
our guests and team members. With more women being elevated to senior roles than ever, The Star is on track to
meet its targets.”
Following the appointments of Sandra Thefs and Christina Lambert, the team now comprises three women and three
men.
Speaking of the two appointments, Mr Quayle said: “Sandra adds over 25 years’ experience in the gaming industry to
the team. She most recently spearheaded delivery of Sovereign, The Star Sydney’s $250 million premium
entertainment and gaming venue.
“Since taking on the role as Director of Hotels, Christina has truly excelled. She has led The Darling Sydney in
maintaining its pre-eminent position as the only luxury hotel to receive the coveted Forbes’ Five Star award. She is now
also responsible for developing a program that ensures that level of service and guest experience is delivered across
our entire property.”
Sandra Thefs, who has been with The Star since 1995 – first as a dealer at Treasury Brisbane, then venturing south for
the launch of ‘Star City’ in 1997 said a strong network of advocates were key to her progression.
“Throughout my time with The Star, I have always been supported in my ambitions to progress my career by my peers
and my managers,” she said. “They instilled the confidence I needed and encouraged me to take up opportunities I
might not have otherwise pursued.
”As Chair of Balance at The Star, our gender equality network, I have seen firsthand the progress we have made in a
short space of time.
“Although there is more work to be done to achieve parity across the board, we have clear direction from our Executive
team, a newly released gender equality strategy to help our targets and a committed workforce all working towards the
same goal.”
The Star Sydney’s Director of Hotel and Guest Experiences, Christina Lambert, said she is thrilled to be part of a
leadership group that values equity, diversity, and inclusion.
“I have had the pleasure of leading The Star Sydney’s hotel team over the last two years, and excited to extend my role
into guest experience across the property,” Ms Lambert said.
“It is important for me to see a balanced representation of genders in our teams, and I’m grateful to be part of that and
ensuring it is reflected across all levels of The Star’s operations.”
Sandra and Christina join Samantha Apps on The Star Sydney‘s leadership team.
Ms Apps joined The Star Entertainment Group in 2017 as General Manager, Group Procurement where she led the
transformation of that function, increasing benefits delivery by 150% over her first two years.
She moved into The Star Sydney’s leadership team in February 2021 as General Manager, Hospitality and Group
Supply Chain. A passionate advocate for diversity and inclusion, Ms Apps is an active ally and member of the ‘Proud at
The Star’ committee that champions a safe, inclusive and welcoming environment for LGBTQI+ team members and
guests, and NSW state representative on Chief Executive Women’s Connect Committee that supports the pathway to
the C-Suite for talented women across Australia.
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Insurgence Gaming Company Introduces La Imperia, a Community-First All-Female VALORANT Tournament
La Imperia, a new all-female esports IP by The Insurgence Gaming Company, will make its competitive debut this month with an online VALORANT invitational tournament running from December 19 to 21, 2025. Designed as a visibility-first platform for women competitors, the event brings together four invited Indian teams for a three-day broadcast competition.
La Imperia marks the inaugural tournament by the Insurgence Gaming Company, a newly founded esports company led by Jasper Shabin, who previously served as a poject manager at Skyesports. Positioning itself as a community-first tournament operator, the Insurgence Gaming Company aims to refocus attention on grassroots competition and long-term ecosystem building at a time when entry-level and women-led esports pathways remain limited.
The tournament will be played in VALORANT and feature a round-robin group stage followed by single-elimination playoffs, culminating in a BO5 Grand Final. All matches across the three days will be broadcast live on YouTube, along with additional watch-parties.
The four invited teams competing at La Imperia include Huntrix, Sin Sisters, Plushie Gang and MyKil. All teams feature all-female rosters, aligning with La Imperia’s positioning as a dedicated women’s esports IP.
Broadcast production for the event will be handled by Momentum Gaming, serving as the official Broadcast Partner. The on-air talent lineup includes Star Tania, Nekroz, Odawg, and Hikari Jane, who will guide viewers through the tournament across all three days.
Beyond competition, La Imperia is also placing emphasis on player well-being. Sattva by Pallavi joins the tournament as the Mental Health Partner, integrating conversations around mental health and holistic wellness into the event’s broadcast and content output. The partnership reflects a growing recognition of sustainability and mental resilience within competitive gaming environments.
Speaking on the launch, Jasper Shabin, Founder of The Insurgence Gaming Company, said: “La Imperia is built to be a visibility platform first. There is no shortage of talent in the women’s VALORANT scene, but there are very few consistent stages where that talent can be seen, supported, and taken seriously. With the Insurgence Gaming Company, we want to return focus to grassroots competition and create formats that players can grow with, not just compete in once.”
The tournament carries an INR 15,000 prize pool, with the primary focus placed on competitive exposure, broadcast quality, and long-term ecosystem value rather than one-off incentives.
With its inaugural edition, La Imperia sets the foundation for a new women-led esports property in India—one that combines structured competition, professional broadcast standards, and a community-first philosophy.
The post Insurgence Gaming Company Introduces La Imperia, a Community-First All-Female VALORANT Tournament appeared first on Gaming and Gambling Industry Newsroom.
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
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