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The Future of White-Label Solutions and How to Choose the Right Partner

Published

3 years ago

November 12, 2021

Reading Time: 4 minutes

A White-Label solution holds various benefits for brand owners. From a time-to-market point of view, it allows a quick penetration to the online gambling market, in some cases a white-label brand can be launched within a few weeks. Acquiring a B2C iGaming license requires resources like time, money and effort. Without the right know-how, it can take months for the brand owner to obtain it. With a White-label solution, the new brand is run on the supplier B2C license and the process in front of the regulator is much simpler. This advantage is greater in cases where the brand owner would like to start with multiple jurisdictions. Some brand owners do not have the know-how to start an iGaming operation, don’t want to gain it or would rather not deal with the day-to-day operation.

Holding hands-on experience, the white-label supplier brings all the required knowledge per jurisdiction. The brand owner does not need to learn which are the required payment methods and what should be their configuration. Regarding content, the supplier knows which sports, leagues, betting offering, casino and live casino games works best for the target audience. In a White-label solution the supplier brings to the table not only its technology but an umbrella of full managed services.

The relationships between the brand owner and the white-label supplier are usually more engaging than in the case of a turnkey solution. Both parties act as partners and both have the incentive to run a cost-effective and successful operation. This relationship is built on trust. The brand owner trusts the white-label supplier to manage his players in the best way possible, to keep the operation complaint, to configure bonuses in a way that removes the option for bonus abusing, to configure and enforce anti-fraud and AML processes.

European Gaming Congress 2024 (Warsaw, Poland)

In some cases, brand owners chose a white-label solution because they want to get away from the liability of running an iGaming solution. Until a decade ago, the white-label supplier mainly dealt with the player management liability. The emergence of regulated markets added a new liability to maintain the license and meet with everchanging regulation requirements. In recent years some white-label providers have pulled away from most or all regulated markets to remove the burden of the regulation liability and the financial risks that come with it.
As a result, some brand owners turned to acquire an iGaming license and move to a turnkey solution and some even turned to develop their own platform. It was not too long before some of these businesses realized that running their own operation is very costly and quite a difficult task. They now moved to have full liability on the entire operation, and some started to miss the old days when they were just handled the marketing traffic. Those who went to build their own technology realized that it takes many years and a lot of manpower to build a successful platform.

While the advantages are clear, fast time to market and the ability for the brand owner to focus on online marketing alone, the road to success is partnering up with an experienced provider with an excellent reputation. The brand owner needs to choose a white-label partner that he can trust in the running of his operation. One that delivers. Some white-label providers only offer a casino product and are coupled with a 3rd party Sport solution or they simply lack Sport altogether. It is important to partner up with a white-label provider that has a Sport product of their own. There are several advantages for doing this, the brand owner has a homogenous one-stop-shop solution for casino and Sport, cross-vertical retention capabilities, cross-sale tools from Sports to Casino, full traffic tracking per source. It is important to pick a supplier that really has the right payment solutions for each market. Brand owners need to look for a trustworthy partner that can support their current needs. They need to assess whether this partner will value their business and continue to support them throughout their partnership. For example, when entering additional markets or in developing specific functionalities for their operation. The right white-label supplier will bring the right technology that can quickly enter a newly regulated market as well as to adapt to the changes of existing ones, and managed services that allow brands to distinguish themselves in the competitive environment. For instance player retention tools and their correct configuration, tournaments, gamification and more.

The future of the iGaming white-label solution depends more on the suppliers than the brand owners themselves. The business case for suppliers needs to accommodate the additional regulation liability and effort. Brand owners will need to be willing to pay the extra fees for regulation services like automated KYC, additional personnel etc. In some markets like the US tribal gaming it will be required for a technology supplier to provide fully managed services due to lack of knowledge. In cases like that the white-label supplier will provide a full white-label solution except for owning the skin. We will see more affiliates deciding to own their brand and send the traffic to it rather than to 3rd party brands. This, in turn, will allow them not only to do what they do best i.e. acquiring quality traffic but also to be able to have involvement in content, bonus schemes etc. The level of this involvement depends on each affiliate.

Written by: Oren Cohen Shwartz, CEO of Delasport

BiS SiGMA Americas 2025

All set for the start of the 2025 edition of BiS SiGMA Americas

Published

26 minutes ago

April 7, 2025

GamingAmericas.com

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The wait is over! The 2025 edition of BiS SiGMA Americas is already underway and promises to be historic, accompanying a moment of intense transformation and consolidation of the iGaming scene in Brazil.

For this reason, the largest betting event in Latin America is ready to welcome and meet the demands of the national and international community. This year, the organization decided to expand the physical space by 50%, from 20 thousand square meters to 32 thousand square meters distributed in 5 halls of the Transamerica Expo Center, in São Paulo.

In addition to the trade fair and conferences with more than 300 prestigious experts from around the world, BiS SiGMA Americas offers a diverse program, including award ceremonies, exclusive networking dinners, a poker tournament, an electrifying night with MMA fights and a grand closing party.

Expectation of record attendance

In addition to the categories that have always been present at the event, such as Online Betting Operators, Software and Technology Providers, Affiliates and Digital Marketing, Payment Methods and Financial Solutions, this edition draws attention to the presence of new technology companies that add value and provide innovative resources for the industry.

This means that the betting market is evolving, with new branches emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, Consulting and Compliance, Information and Database Management, AdTechs and Digital Advertising Networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.

Furthermore, the recent regulation of sports betting and online gaming in Brazil represents a milestone for the market. BiS SiGMA Americas therefore serves as a platform for experts, regulators and industry leaders to assess the challenges and opportunities of this time of adaptation, as well as explore global trends that may impact the local industry.

Given this, the event organizers predict that the 2025 edition will reach a record number of attendees and participating brands. The estimate is that more than 18,000 people will pass through the Transamérica Expo Center by Thursday (10).

Event map

In order to facilitate visitors’ movement, the BiS SiGMA Americas organization is providing a map of the event, with all confirmed exhibitors and the location of their respective stands. You can check out the full map HERE.

BiS SiGMA Americas General Schedule

Monday, April 7th

02:00pm – 10:00pm – Early collection of badges at Canvas Bar & Restaurant – Hilton Morumbi
06:00pm – 10:00pm – Welcome Reception at Hilton Morumbi
07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
08:00pm – 11:00pm – SiGMA Awards at Tokio Marine Hall

Note: There will be no event at Transamerica Expo Center on this day

Tuesday, April 8th

09:00am – 06:00pm – Exposição: Exhibition: Day 1 at Transamerica Expo Center
09:00am – 06:00pm – Conferences: Day 1 at Transamerica Expo Center
06:00pm – 08:00pm – Networking Cocktail
07:00pm – 11:00pm – BiS Awards at Tokio Marine Hall
07:30pm – 10:30pm – iGathering Dinner at Pobre Juan – Morumbi Shopping Mall
07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar

Wednesday, April 9th

10:00am – 06:00pm – Exhibition: Day 2 at Transamerica Expo Center
11:00am – 06:00pm – Conferences: Day 2 at Transamerica Expo Center
06:00pm – 08:00pm – Networking Cocktail
07:00pm – 12:00pm – Centurion MMA fight at VIP Station
07:00pm – 12:00pm – SiGMA Poker Tour Satellite Opens at Monte Carlo Poker Club
07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi

Thursday, April 10th

11:00am – 06:00pm – Exhibition: Day 3 at Transamerica Expo Center
11:00am – 06:00pm – Conferences: Day 3 at Transamerica Expo Center
06:00pm – 08:00pm – Networking Cocktail
07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
05:00pm – 12:00pm – Main event SPT 1A hosted By Jon VLogs at Monte Carlo Poker Club
10:00pm – 04:00pm – Closing of BiS SiGMA at Tokio Marine Hall

The post All set for the start of the 2025 edition of BiS SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.

AGCO

Playnetic granted Ontario supplier license

Published

2 hours ago

April 7, 2025

GamingAmericas.com

playnetic-granted-ontario-supplier-license

Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.

Compliance Updates

Vixio Delighted To Be Shortlisted For An ICA Compliance Award for Technology Partner of the Year

Published

3 hours ago

April 7, 2025

George Miller

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Reading Time: 2 minutes

Vixio, a leading provider of regulatory intelligence solutions, has been shortlisted for an International Compliance Association (ICA) Compliance Award for Technology Partner of the Year. The ICA Compliance Awards celebrate the outstanding achievements, collaboration, and innovation of the compliance and financial crime prevention teams across the globe.

Following a thorough judging process, Vixio was shortlisted ahead of the official awards ceremony which will be held on 26th June 2025.

The Technology Partner of the Year category entry detailed the outstanding work of Vixio, showcasing an innovative solution that helps compliance teams cut through the noise to understand the complex, ever-changing regulatory environment to mitigate risk and uncover growth opportunities.

Mike Woolfrey, CEO, Vixio commented, “Vixio has been offering comprehensive, actionable compliance intelligence for over two decades now and we are delighted to be recognised for our RegTech platform, which combines cutting-edge technology with the deep industry knowledge of our experts. We are honoured to be shortlisted for this award and I would like to take this opportunity to thank the outstanding Vixio team for their hard work and expertise.”

ICA’s President, Pekka Dare added, “It gives me great pleasure to congratulate Vixio on being shortlisted as a finalist in the category of Technology Partner of the Year. On behalf of ICA, I would like to thank everyone who entered the ICA Compliance Awards personally. All of the entrants represent the very best of what our industry has to offer, and I am looking forward to welcoming all our finalists to the awards ceremony on the 26th June.”

The judging panel was made up of a diverse range of highly influential and respected figures within the compliance and financial crime prevention community. This includes Lisa Bennett, Legal Compliance Director, Mastercard; Caroline Braddock, Civil Ethics and Compliance Officer, Rolls-Royce; Samer Jannoun, Head of Regional Ethics and Compliance Special Oversight, Meta; Dane Pedro, Presiding Justice and Magistrate, Ministry of Justice, UK; Chris Watkins, Head of Compliance & ESG, Renewable Power Capital; Ben Westwood, Head of Compliance & DPO, Motor Insurers Bureau.

The selected winners will be announced during the awards ceremony at the Park Plaza Westminster, London on 26 June 2025.

The post Vixio Delighted To Be Shortlisted For An ICA Compliance Award for Technology Partner of the Year appeared first on European Gaming Industry News.