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‘TAKE TIME TO THINK’ CAMPAIGN TAKES CENTRE STAGE ON SKY SPORTS FOR THE WEST HAM V TOTTENHAM MATCH THANKS TO BGC MEMBER BETWAY

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The Betting and Gaming Council’s new ‘Take Time To Think’ safer gambling campaign is to take centre stage at a top Premier League match live on Sky Sports.

The eye-catching logo, which replaced ‘When The Fun Stops, Stop’, will be shown on the perimeter boards for the first 30 seconds of each half of the West Ham Utd v Tottenham Hotspur match at the London Stadium on Sunday.

‘Take Time To Think’ will also feature on the large digital screens outside the stadium, as well as the screens behind both goals, with all assets donated by Hammers shirt sponsor and principal partners Betway.

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Meanwhile, a full page advertisement highlighting the campaign will be published on the inside front cover of the match programme.

Super Group-owned Betway are one of the BGC members who are funding ‘Take Time To Think’, which aims to encourage customers to use safer gambling tools like time outs and deposit limits.

The other operators funding the campaign are William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Kindred, Playtech, Betfred, PlayOjo, Betsson and Microgaming.

‘Take Time To Think’ was launched last week with a series of TV adverts showing customers pausing mid-play before deciding whether to use one of the tools.

Operators are also adopting the ‘Take Time To Think’ messaging across their online and retail businesses.

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BGC members already ensure that at least 20 per cent of their TV and radio adverts are safer gambling messages, while it is estimated that around two million customers – around one in five – already use deposit limits.

Anthony Werkman, CEO of Betway, said: “It’s vitally important that we support this message and we are delighted to be able to donate such prominent assets in order to maximise the reach of the campaign.

“Betway back all aspects of the ‘Take Time To Think’ safer gambling message and strive to ensure that our products are used in a fair, safe, secure and responsible environment.”

Michael Dugher, chief executive of the BGC, said: “I am delighted that ‘Take Time To Think’ will feature so prominently at the West Ham v Spurs game, and that it will receive a nationwide audience on Sky Sports.

“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.

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“The efforts BGC members like Betway are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”

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Games Global and Neon Valley Studios search for Genie’s Arabian Riches™

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Studio delves into a whole new world with its feature-filled release

Games Global’s exclusive studio Neon Valley Studios, unveils Genie’s Arabian Riches™, its latest pay anywhere slot which promises to transport players into a world of enchantment and legends.

A charming genie host welcomes players to a 6×5 grid, providing ample opportunities for players to discover hidden treasures. Every spin unleashes a cascade of magic carpets, swords, and jewels, with eight or more matching symbols landing anywhere on the reels awarding a win.

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Triggered on every win, Rolling Reels™ sees winning combinations vanish as if by magic to make way for new symbols, offering the chance to claim consecutive treasures.

The Multichase™ rolling multiplier mechanic awards multipliers ranging between 2x and 100x the bet, giving players the opportunity to increase their winnings with each spin. The multiplier symbols remain on the reels until all Rolling Reels™ conclude and they may be randomly upgraded during a spin.

For even bigger winning potential, the Rising Rewards™ free spins multiplier accumulates multipliers in a dedicated meter, offering even more exciting and immersive gameplay.

Landing four or more dazzling lamp scatters summons up 10 free spins, during which players can retrigger additional free spins for even more opportunities to win big.

With Neon Valley Studios’ widely acclaimed title Asgardian Fire™ to live up to, Genie’s Arabian Riches™ builds upon the studio’s expertise in Vegas-style games, with innovative features designed to thrill and engage players.

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Part of the MahiGaming Division, evoking the buzz and glamour of the Vegas strip, Neon Valley Studios is determined to draw inspiration from the gaming capital of the world to develop highly entertaining story-driven slots.

Alexander Monsma, Senior Business Development Manager at Neon Valley Studios, said:Genie’s Arabian Riches™ transports players to a world where dreams and riches intertwine, and we are thrilled to work alongside Games Global in the release of this title.

“With Rolling Reels™ and multipliers of up to 100x, every spin offers the chance for players to unlock incredible rewards and experience the magic of Arabian legends.”

Andy Booth, Chief Product Officer at Games Global, said: Genie’s Arabian Riches™ is a testament to Neon Valley’s continued innovation.

“With its plethora of features including unlimited multipliers and Rolling Reels™, we believe this game will captivate players around the globe.”

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The post Games Global and Neon Valley Studios search for Genie’s Arabian Riches™ appeared first on European Gaming Industry News.

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BETMAKERS AND GIG PARTNER TO DELIVER RACING TO GIG’S SPORTSBOOK PLATFORM SPORTX

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BetMakers Technology Group  and Gaming Innovation Group are pleased to announce that they have entered into an agreement to deliver racebook services on GiG’s Sportsbook Platform SportX via integration with BetMakers’ Embedded Racebook Solution.

BetMakers’ Embedded Racebook Solution offers a fast and seamless pathway for licensed operators to offer a full racebook with a comprehensive platform that includes wagering, form, data and embedded video. Despite a rapid deployment timeline, BetMakers’ solution is powerful, offering expert trading and risk management, a wealth of racing content from across the globe, and robust reporting, brand and promotion engines.

Andrew Cochrane, CBO at Gaming Innovation Group, said, “This agreement reinforces our dedication to providing our partners with extensive event coverage and a best-in-class sports betting solution. The continual enhancement and innovation of our Sportsbook highlight SportX’s exponential growth potential, guaranteeing a feature packed, industry-leading offer that is focused on driving increased functionality, productivity and growth. We are delighted to offer the BetMakers Embedded Racebook Solution as part of SportX to our partners.”

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Jake Henson, CEO of BetMakers Technology Group, said, “BetMakers is excited to partner with GiG to deliver racing on their state-of-the-art platform. GiG’s SportX Sportsbook Platform delivers an exceptional user experience and BetMakers’ Embedded Racebook Solution will fit seamlessly within that environment, providing a comprehensive and highly professional suite of services that will enhance the experience of their end users and provide valuable services to their operator partners. We are delighted to work closely with GiG to help grow demand for horseracing on their platform and further contribute to the health and welfare of the global racing industry.”

The post BETMAKERS AND GIG PARTNER TO DELIVER RACING TO GIG’S SPORTSBOOK PLATFORM SPORTX appeared first on European Gaming Industry News.

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Industry heavyweights all set for biggest ever Indian Gaming Tradeshow

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This year’s Indian Gaming Tradeshow, featuring the Digital Play Summit (DPS), will showcase more of the industry’s most high-profile operators than ever before, alongside a formidable line-up of its major providers.

Stand-out performers like iGT, Everi, Konami, Playtech, Chalkline, Continent 8, and GBank, as well as other stakeholders such as DraftKings and Fanduel, will be exhibiting at the Anaheim Convention Center, California, from April 8-11.

For the first time the 2024 event will also demonstrate tribal gaming’s adherence to player protection with the launch of a Sustainable Gambling Zone (SGZ).

The SGZ will be a focal point for collaboration where companies can discuss best practices, learn about the latest research and discover innovations in the area of harm prevention and long-term business and industry sustainability.

Presented as a physical area on the DPS show floor, it will feature kiosks where organizations committed to responsible gambling and players’ health will exhibit their services, products and tools.

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The SGZ is supported by IGT and endorsed by the National Council on Problem Gambling, Massachusetts Council on Gaming and Health and The International Center for Responsible Gaming who were also among the first groups to confirm their presence with a kiosk.

The initiative, previously known as the Consumer Protection Zone at ICE London but unique for a North American gaming event, invites other organizations that put responsible gambling at the core of their practice to show their support.

Further exhibitors, sponsors and supporters of this key event in the industry calendar are expected in the next two weeks, all set to explore the incredible opportunities for growth in tribal gaming.

Ernie Stevens, Jr, Indian Gaming Association Chairman, said: “We’re delighted to have compiled such an expansive list of exhibitors as our stakeholders play a vital role in moving this industry forward, and positive progression is at the core of everything we do at the IGA.

“A key part of that is everybody working sustainably and progressively. The Sustainable Gambling Zone at Digital Play Summit is the perfect vehicle for that message and is a fantastic initiative.

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“We’re excited to welcome exhibitors and visitors new and time-served to Anaheim to discover more of what we stand for and how working Indian country offers the opportunity to reap tangible rewards.”

Registration for the DigitalPlay Summit is included in all conference and tradeshow registration packages for the Indian Gaming Tradeshow & Convention.

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