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Bally's Corporation

Bally’s Corporation and PepsiCo Announce Long-term Beverage Partnership

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PepsiCo and Bally’s Corporation announced an exclusive partnership, naming PepsiCo the official beverage provider at Bally’s casinos and resorts nationwide.

The partnership expands PepsiCo’s entertainment and hospitality portfolio with a presence in marquee properties in top tourist destinations in the US, bringing the PepsiCo beverages portfolio – including carbonated soft drinks, teas, energy drinks, bottled and sparkling waters, and coffee-based beverages – to more than 14 Bally’s properties across 10 states.

PepsiCo now has exclusive pouring rights in Bally’s restaurants, food courts, gift shops, convenience stores, and vending machines across the company’s properties, including Bally’s Atlantic City Hotel and Casino and Twin River Casino Hotel. As such, a variety of beverages, including Pepsi Zero Sugar, Mountain Dew, Rockstar Energy, and bubly sparkling water, will be available to Bally’s guests in both fountain and packaged forms.

“PepsiCo has a long history in the hospitality and entertainment space, and we couldn’t be more excited to bring a variety of beverage choices to Bally’s guests. Whether people are enjoying a meal, taking in a show, or enjoying the casinos, our diverse portfolio ensures there is the perfect beverage for everyone and every occasion,” Richard Glover, President of the North Division of PepsiCo Beverages North America, said.

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“With this partnership, our two marquee brands are bringing our guests the ultimate entertainment and hospitality experience. We’re thrilled to have the PepsiCo portfolio pouring at our casinos and hotels and look forward to collaborating on new ways to enhance every guest visit,” Paul Juliano, Bally’s Corporate Vice President of Operations, said.

All participating Bally’s locations will begin pouring PepsiCo products by the end of this month.

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Bally Casino Rhode Island

White Hat Gaming Takes PAM Live with Bally Casino Rhode Island

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Deal sees landmark launch with provider in monopoly state

Leading iGaming platform provider White Hat Gaming has launched its PAM with Bally’s Corporation (NYSE: BALY) in Rhode Island, marking the company’s first casino state deployment with the operator.

Bally’s Corporation Rhode Island customers can now benefit from its casino product, powered by White Hat Gaming’s PAM.

The provider’s robust PAM has enabled the rapid deployment of several major content integrations. This demonstrates the exceptional flexibility and scalability of White Hat Gaming’s solution, which meets the most demanding requirements of operators across the United States and globally.

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White Hat Gaming’s PAM provides a suite of services critical to operator success including CRM and marketing support, a proprietary cashier, diverse payment options, 24/7 managed services and a wide array of player protection tools.

In addition, White Hat Studios’ launches its content with Bally’s Corporation in Rhode Island with the ‘House of Brands’ taking its slots live in the seventh iCasino state, making it one of only two casino game suppliers live in all legal iCasino United States states.

“We’re thrilled to reinforce our strong partnership with Bally’s Corporation by taking our industry-leading PAM live in Rhode Island for Bally Casino,” the Chief Executive Officer for White Hat Gaming, Phil Gelvan, said. “This launch cements our position as Bally’s Corporation platform provider of choice across the United States.

“Our unique combination of rapid integration capabilities, player-centric wallet technology, turnkey services and proven content continues to underpin Bally’s Corporation’s success across states and its ambitious growth plans for the future.”

“Bally’s Corporation is committed to delivering best-in-class sports betting and iGaming products that thrill and captivate our players,” the Chief Executive Officer for Bally’s Corporation, Robeson Reeves, said. “We value innovation, service and reliability in our partners and White Hat Gaming consistently delivers across all three.

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“The rapid integration of its feature-rich PAM and player-favourite content exemplifies why it has become a key partner across our national footprint. Together, we will continue rolling out market-leading entertainment products that position Bally’s Corporation as the preeminent omni-channel gaming provider in the United States.”

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Argentina

SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado

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Launch provides sports bettors with exciting new content and raises horse racing awareness

SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.

The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.

Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 30th to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.

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SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.

“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”

“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”

“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”

“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”

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Bally's Corporation

Bally’s Names Don Westcott as SVP, Global Chief Compliance Officer, and Tammi Barlow as Inaugural VP of Global Responsibility and Social Impact

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Bally’s Corporation announced the appointment of Don Westcott as SVP, Global Chief Compliance Officer, and Tammi Barlow as Inaugural VP of Global Responsibility and Social Impact.

Kim M. Barker, Executive Vice President, Chief Legal Officer Bally’s, said: “On behalf of the entire leadership team, I am pleased to welcome Don and Tammi to Bally’s. Their deep expertise enables Bally’s to continue our progress toward building industry leading compliance, responsible gaming and social impact functions as the Company continues to grow and expand.”

Don Westcott is a compliance leader with more than 25 years of experience within the financial technology and gaming industries. Most recently, Don served as the Global Head of Compliance for Nuvei, an international payment service provider. Prior to that, Don served in Vice President and Director roles with Fortune 500 companies Fiserv and First Data. While within financial technology, he developed regulatory compliance programs and control frameworks enabling financial institutions and financial technology service providers’ services within the gaming industry. He started his professional career within the gaming industry, which included leadership roles with, among other enterprises, Caesars Entertainment, Osage Casinos, and the Isle of Capri Casinos. Coming full circle, Don started his gaming career with Jumer’s Casino & Hotel, which is now Bally’s Quad Cities. He holds an MBA from Georgia State University.

Tammi M. Barlow has over a decade of experience building and managing responsible gaming and corporate social responsibility programs for companies in the gaming industry. Tammi is a highly experienced executive with a demonstrated history of developing successful responsible gaming and community engagement programs that comply with regulatory requirements and enhance local communities around the world. Prior to joining Bally’s, she led the development and execution of Rush Street Interactive’s (RSI) corporate social responsibility strategy, including the continued implementation of the RSI’s responsible gaming initiatives. As part of her role, Tammi worked with C-suite executives and external industry experts to promote the expansion of RSI’s diversity, equity, and inclusion program, its CSR programs, and developing the strategy to create its first community engagement and employee volunteerism program. Tammi is the previous co-chairwoman and is now a committee member of the Diversity, Equity, and Inclusion Committee for Global Gaming Women, and is currently Chairwoman of the Responsible Gaming Committee for the National Council on Problem Gambling, a Board member of the Massachusetts Council on Gaming and Health, and a committee member of African Americans in Gaming. Tammi has an MBA from Roosevelt University in Chicago and will be based in Bally’s headquarters in Providence, Rhode Island.

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