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UK Betting and Gaming Council Launches “Take Time to Think” Campaign

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The UK Betting and Gaming Council has launched a new campaign aimed at encouraging customers to use the wide range of safer gambling tools offered by its members.

In further evidence of the BGC’s commitment to raising standards, the “Take Time To Think” campaign will replace “When The Fun Stops, Stop” as the regulated industry’s key safer gambling message.

It follows extensive customer research, as well as engagement with academics, Government stakeholders and operators on the most effective way of encouraging responsible betting.

While “When The Fun Stops, Stop” was successful in helping to address problem gambling, the BGC believes “Take Time To Think” will be even more effective by encouraging customers to pause and consider the safer gambling tools operators provide – such as deposit limits, time-outs and self-exclusion – to help them moderate their play and stay in control.

The BGC has worked with broadcasters and online platforms to deliver the multi-million-pound campaign, which has been funded by BGC members William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Betway, Kindred, Playtech, Betfred, PlayOjo, Betsson and Microgaming.

It will be launched with a series of TV adverts showing customers pausing mid-play before considering whether to use safer gambling tools.

Operators will also adopt the “Take Time To Think” messaging across their online and retail businesses.

BGC members already ensure that at least 20% of their TV and radio ads are safer gambling messages, while it is estimated that around two million customers – around one in five – already use deposit limits.

Conor Grant, chief executive officer of Flutter UK and Ireland, said: “Our brands have been at the forefront of innovative campaigns to raise awareness and promote customer usage of safer gambling tools for a number of years.

“Together with the wider industry, we are pleased to support the BGC’s Take Time to Think campaign, which aims to positively impact awareness and usage of the range of safer gambling tools available to customers.”

Grainne Hurst, director of corporate affairs at Entain, said: “Ensuring our customers have an enjoyable experience when playing with us is our highest priority and we are pleased to support the Take Time To Think campaign as an important initiative, which encourages customers to take full advantage of the safer gambling tools that are available to manage their gaming.”

Mark Pearson, director of corporate affairs at Betfred, said: “It is essential that the industry present a consistent message and everyone works together to promote safer gambling.”

Michael Dugher, chief executive of the BGC, said: “I am absolutely delighted that our members have signed up to this fantastic campaign.

“Millions of people enjoy a flutter and the overwhelming majority do so perfectly safely and responsibly. But that doesn’t prevent the regulated industry from continuing to do more to promote ever higher standards in safer gambling.

“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.

“The efforts BGC members are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”

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MGA Representative Appointed Co-Chair of GREF InfoStat Working Group

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Erika Spiteri Bailey, the Senior Executive of Business Intelligence & Data Analytics at the Malta Gaming Authority (MGA), has been officially appointed as the Co-Chair of the InfoStat Working Group within the Gambling Regulators European Forum (GREF).

Erika Spiteri Bailey will serve in this role alongside Anssi Airas, representing the National Police Board of Finland.

GREF is a forum for European gaming regulators, facilitating the exchange of views and the development of approaches to common regulatory challenges. Within this framework, the InfoStat Working Group provides a platform for regulators to collaborate and exchange insights on the use of data in support of effective policy development and decision‑making across jurisdictions.

In her role as Co-Chair, Erika Spiteri Bailey will contribute to shaping the group’s work programme and fostering cooperation among members, with a focus on strengthening data‑driven regulatory approaches.

The post MGA Representative Appointed Co-Chair of GREF InfoStat Working Group appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Chris Thornton

GamCare Appoints Chris Thornton as its New Director of Operations

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GamCare has announced the appointment of Chris Thornton as its new Director of Operations, with overall responsibility for the delivery and performance of GamCare’s national and regional services, including the National Gambling Helpline. Chris joins the Executive Leadership Team at a pivotal time for the gambling support sector.

Chris brings extensive senior leadership experience spanning the NHS, voluntary sector and health commissioning. He joins GamCare from the British Red Cross, where as Director for the North of England and Isle of Man he led multi-disciplinary health and care operations, managing around 100 staff and £3m in annual income from NHS and local authority commissioned services, delivering measurable reductions in emergency department attendance, hospital readmissions and reliance on formal social care.

Chris has built and led services at scale throughout his career. At Primary Care Sheffield he led city-wide clinical services and co-led successful bids worth £22m. At St John Ambulance he created the East Midlands region and grew its charitable output by 365% while reducing costs by 61%. He is a Chartered Companion of the Chartered Management Institute and served for eight years on the Nursing and Midwifery Council’s Fitness to Practise Committee.

Chris Thornton, incoming Director of Operations at GamCare, said: “I’m thrilled to join GamCare at such an important moment for the organisation and for everyone working to reduce gambling harms across the UK. GamCare operates at national scale, running the UK’s only round-the-clock specialist support service for gambling harms, combining the National Gambling Helpline, live chat, online communities and self-guided tools with thousands of structured treatment sessions and prevention and education programmes reaching tens of thousands of people each year.

“That combination of specialist expertise, integrated delivery and frontline impact is rare in any sector, and is shaping how effective support for gambling harms is understood and delivered. I’m looking forward to building on those foundations and to playing my part in ensuring GamCare’s services continue to meet growing demand as the sector evolves.”

Victoria Corbishley, CEO of GamCare, said: “I’m delighted to welcome Chris to GamCare and to the Executive Leadership Team. He brings exactly the combination of strategic and operational leadership that reflects how we work, significant experience of leading complex health and community services at scale, a strong track record of evidencing impact, and a deep commitment to reaching people who are often underserved. I look forward to working closely with him as we continue to deliver and develop our national services.”

The post GamCare Appoints Chris Thornton as its New Director of Operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Christer Fahlstedt

Paf Passes Half a Billion Euros for the Benefit of Society

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Paf increased both its revenue and profit during 2025. At the same time, the company has passed a historic milestone – more than half a billion euros has now been distributed for the benefit of society since its foundation in 1966.

The Paf Group’s revenue increased to 214.5 million euro in 2025, compared to 191.7 million euro the previous year, an increase of 12%. The Group’s profit also increased, from 54.3 million to 57.2 million euro.

“The profit improved by five percent, which means that Paf delivered the strongest result in the company’s history. Our figures are positive across all our markets and our physical operations increased revenue by three percent,” said Christer Fahlstedt, CEO of Paf.

During the past year, the number of active customers also increased by 12%, contributing to the positive development.

The annual distribution of Paf funds amounts to 55.5 million euro. This major distribution means that Paf passes half a billion euros in distributed Paf funds. Since Paf was founded in 1966, a total of 527.9 million euro has been distributed for the benefit of society.

“Contributing more than 500 million euro to building a stronger society in Åland is a new milestone in Paf’s 60-year history. Paf has made a remarkable journey from offering local gaming experiences in Åland in the 1960s to introducing gaming onboard ferries during the latter part of the 20th century. With the development of digital gaming since the early 2000s, Paf is today an established operator in several markets across Europe,” said Jan-Mikael von Schantz, Chairman of the Board at Paf.

“It is the result of long-term and successful work carried out with great expertise by Paf’s management and employees,” he added.

Paf funds are used for various projects and organisations that benefit society, including social activities, culture, youth work, sports, environmental initiatives and more.

“We do not take the measures we introduce lightly, it requires a great deal from all of us at Paf when we implement responsible gaming measures that other operators in the industry do not have. At the same time, we are proud to stand by what we believe is the right and responsible way forward,” said Christer Fahlstedt.

In 2025, Paf chose to lower the loss limit to 16,000 euro for all customers and to 6000 euro for young people aged 20–24. This year in February 2026, the general mandatory loss limit was further reduced to 15,000 euro. The latest reduction means that Paf has now halved the original loss limit that was first introduced in 2018.

The post Paf Passes Half a Billion Euros for the Benefit of Society appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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