Canada
Malta economy and online casinos
Malta was one of the first countries in the world that recognized the potential of the online casino and iGaming industry in general. Formed in the 1990s, this industry is now worth over $50 Billion and thanks to the early recognition, this small Mediterranean county is now enjoying the benefits that come with this industry. It has a highly positive effect on the country’s economy in so many different ways.
The Malta Gambling Authority was formed way back in the early 2000s and it was part of the country’s strategy for the development of the iGaming industry. Unlike most countries of the time, Malta had a highly affirmative view of this industry from the early beginnings. The MGA was formed in order to issue licenses and support industry development in general. Obviously, the goal was to make this small island one of the best destinations for foreign operators. These days, around 300 global players in the industry are located in Malta.
With such a number of corporations operating in such a small country, there is no doubt that tax collection has had a significant impact on the overall economy. According to some reports, the iGaming industry has a 15% share of the country’s total economic activity. Obviously, that number will continue to grow.
Benefits from iGaming aren’t just displayed in GDP and tax numbers. This industry has also had a big impact on other fields. For example, Malta now has several educational programs specified for the online casino bonus industry.
The reason is obvious. This is a small country and if we look at the numbers, it turns out that 60% of employees in the industry come from overseas. Only 40% belongs to the domestic share. Obviously, one of the strategies is to change that trend and to increase the share of domestic workers. So, educational institutions have increased the offer of their classes, including numerous ones that target gaps that exist in the industry at the moment.
At this point, it is estimated that there are over 6.000 employees working in this industry and if we can trust experts, operators are currently in need of 3.000 additional workers. So, we may expect further arrivals of foreign workforce.
This leads us to another aspect of the iGaming influence on Malta’s overall economy. For example, with such a big number of abroad workers, it’s easy to conclude that demand for real estate has increased significantly. Workers prefer to rent a property, which has increased the rental prices by a notable percentage. According to some reports, the average property prices have been increased by 10% in the past several years.
Another impact of iGaming on Malta’s economy is the fact that offices of operators also have a positive impact on local businesses, such as service providers, restaurants, coffee shops etc.
In the last couple of years, more and more countries are starting with a similar practice as Malta. However, we don’t believe that this could slow down the growth of the country’s online casino industry and the overall economy. This small Mediterranean island will continue to grow, despite the growing competition. Simply, MGA is still one of the highest-reputable bodies in the business, who issues licenses to operators from all over the world. Simply, gaining these licenses is a matter of prestige, so operators who have gained them proudly advertise is, as a way to attract players from all around the world to register on their website.
Simply, the years of experience have provided MGA a kind of reputation that most newer regulatory bodies from other countries will hardly be able to reach. This body has set pretty high standards, whether it’s about player protection, fair gaming, operator accountability.
Founded in 2001, the Malta Gaming Authority also pays a lot of attention to the protection of youngsters and other vulnerable groups, and it is a body that ensures the integrity of games and operators, as well as that the industry is free from criminal activities.
Other than MGA, there are just a couple of more regulatory bodies in the world that can be considered as good. Those would be the UK Gambling Commission, as well as similar regulatory bodies from Gibraltar and Curacao. However, Malta still remains in the leading destination, and we have no reason to believe that things could change much in the future.
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affiliate marketing
SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta
SEOBROTHERS Chief of Business Development Aleksandra Drigo says Alberta’s move toward a regulated online gambling market is likely to raise the cost and complexity of affiliate acquisition, reshaping competition for SEO-led publishers. Drigo shared the view in an exclusive interview with SiGMA News focused on Canada’s affiliate landscape.
Drigo said regulation can bring more transparency, but also higher compliance demands and tougher economics for smaller players. “Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” she said.
She added that regulated markets typically advantage well-funded affiliate groups with the ability to invest in legal and compliance support and tracking infrastructure. “Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
On partner selection, Drigo said affiliates are increasingly weighing operators on operational quality and regulatory readiness, not just commercial terms. “We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Drigo also pointed to communication and access to performance data as major friction points in operator-affiliate relationships. “Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
Looking ahead, Drigo said affiliates targeting regulated North American markets will need stronger localisation, trusted brands and more diversified traffic strategies as search behaviour changes. “With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Industry
SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.
She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.
Regulation will reshape Alberta’s affiliate landscape
As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.
“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.
Bigger brands gain the advantage
According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.
“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
Compliance is now a deciding factor
Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.
“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Communication matters more than financial disputes
Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.
“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
The future belongs to trusted brands and localisation
Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.
“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
Canada
St8 expands Octoplay aggregation deal to Ontario and the UK
St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.
Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.
David Fall, Business Development Manager at St8, said:
“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.
“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”
Ralitsa Georgieva, CEO at Octoplay added:
“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”
The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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