Strendus, the Mexican-facing online betting and gaming brand of Logrand Entertainment Group, has become the Official Sponsor of LaLiga in Mexico.

In a press conference, Lenin Castillo, Online Operations Director of Logrand Entertainment Group, announced that Strendus signed an unprecedented sponsorship alliance with one of the most powerful and renowned leagues in the world, LaLiga, which brings together the 42 most iconic teams in world football.

“Since its inception, Strendus has been a company faithful in its principles of knowing and being close to its customers, from the fact that we can interact physically in establishments to the evolution to online entertainment. We have always differentiated ourselves by gradually achieving personalized interaction with our different consumers, who today endorse us, recommend us and continue to give us the confidence to move forward and improve day after day,” Lenin Castillo said.

“This agreement will allow us to be even closer to our fans in Mexico, share the passion of LaLiga hand in hand with Strendus and be present at different activations to celebrate and enjoy LaLiga. For many years we have played with passion and shared it with viewers – we’re proud to share it now with Strendus consumers as well,” Boris Gartner, CEO of LaLiga North America, said.

“We are proud to hear the enthusiasm of consumers of the brand and football fans, for having successfully started this initiative that has always been designed for them, who will soon be able to recognize many more benefits of this alliance and of our platform,” Lenin Castillo said.

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