Caesars Entertainment
Caesars Sportsbook Becomes Official Sportsbook Partner of LSU Athletics
LSU Athletics and Caesars Entertainment announced a multi-year partnership to make Caesars Sportsbook the exclusive gaming and sportsbook partner of the Louisiana State University athletics department.
This landmark alliance with a Power Five athletics department, facilitated by LSU’s third-party multi-media rights holder, Playfly Sports, focuses on unique alumni and fan engagement opportunities while expanding responsible sports gaming and education.
“LSU Athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics. We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that,” Chris Holdren, Co-President of Caesars Digital, said.
Caesars Sportsbook will receive a multitude of marketing and sponsorship assets from LSU Athletics. Assets include naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout Tiger Stadium, as well as additional signage at the Pete Maravich Assembly Center, Alex Box Stadium, and an exclusive presence on the LSU Sports Mobile App.
Broadcast and digital sponsorship rights, visibility for Caesars Sportsbook throughout all of LSU’s 21 men’s and women’s sports programs are also included in the agreement, as well as opportunities for Caesars Sportsbook customers to attend LSU athletic events and access VIP hospitality at Tiger Stadium through their membership with the company’s industry-leading loyalty program, Caesars Rewards.
“LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that. We share a clear vision of how athletics and entertainment can come together to enhance the fan experience, and we are excited to join with Caesars to make that vision a reality,” LSU Athletics Director Scott Woodward said.
In addition to providing a financial commitment to LSU, Caesars will also create an annual scholarship fund to support Louisiana-resident LSU students. The fund will benefit students pursuing majors in sports administration, commerce, and leadership, paving the way for future Tigers in the industry.
“As a proud partner of LSU Athletics, we are focused on creating innovative partnerships to engage sponsors and unlock meaningful new revenue sources. Given the interest in and access to gaming, we are excited to responsibly bring Caesars Sportsbook and LSU together,” Michael Schreiber, Founder and CEO of Playfly Sports, said.
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Caesars Entertainment
Elys BMG Group Announces Approval for Grand Central’s H Street Sportsbook in Washington, DC.
Elys BMG Group Inc., an interactive gaming and sports betting technology company, announced that Grand Central Sportsbook in Washington D.C. (Grand Central) has been granted provisional approval to open its H Street sportsbook by the DC Office of Lottery and Gaming, Regulation and Oversight Division. As previously announced, this represents the third independently owned sportsbook venue in Washington, D.C. powered by Elys’ Gameboard betting technology.
The grand opening of Grand Central H Street, located at 625-D H Street NE in Washington, D.C., is expected to take place ahead of the 2024 March Madness tournament and which will be announced along with planned promotions and events within the coming days.
The Company is preparing to sequentially open multiple new retail sportsbook operations in Washington D.C. and other states throughout 2024 and looks forward to launching its online sportsbook in Colorado on a B2C basis through the Market Access Agreement with Caesars Entertainment.
2024 Casino Player Trends Report
Non-Gaming Offerings Crucial for Casinos to Attract Emerging Demographics, Build Loyalty: LaneTerralever Study
Data from study reveals 83.9% of Millennials and 80.5% of Gen Z weigh factors such as restaurants/bars, live entertainment and hotel amenities when choosing a casino to visit
LaneTerralever, a full-service marketing and customer experience agency with a division focused on casino, hospitality and entertainment destination brands, today released its new study, 2024 Casino Player Trends Report: How Non-Gaming Activities Are Transforming Casinos. The study, conducted in partnership with Anthony F Lucas, professor at UNLV’s College of Hospitality, measured the opinions of respondents aged 21 to 75 on various non-gaming offerings of both local and destination casinos and how they impact their loyalty to the properties they choose.
Non-Gaming Most Vital to Millennials/Gen Z and Still Important to Boomers/Gen X
Notably, 83.9% of Millennials and 80.5% of Gen Z indicated non-gaming activities such as restaurants and bars, live entertainment, hotel amenities, etc significantly impacted their decision-making process when choosing a local casino. While still significant, those numbers were smaller for older demographics including 65.3% of Boomers and 76.1% of Gen X reporting non-gaming offerings had a significant impact.
All Generations Budgeting Time and Money for Non-Gaming
Across all generations, it was found that ~20% of their time is spent doing something other than playing with non-gaming activities, something they specifically budgeted for – Millennials lead that group at 68%. Restaurants/bars were the top non-gaming activity mentioned for local casinos at 40.9%, followed by live entertainment at 23.2% and hotel amenities at 16%.
Visiting with Groups has Become Increasingly Important
The ‘group visit’ to casinos is seen as increasingly important, especially among younger market segments, with 80% of people visiting local casinos in groups and 87% of destination casino visitors doing the same. Notably, 70% of casino-goers say non-gaming offerings are more important when they visit with family and friends.
“Our study underscores the prevalence of the experience economy and how important it is for casino operators to continue to hone and expand their experiential and entertainment-focused offerings, particularly to attract the attention of younger generations and maintain long-term loyalty of all players,” the Marketing Vice-President for LaneTerralever, Nick Dan-Bergman, said.
Additional Noteworthy Findings:
Affluent Players are a Unique Segment, Value Non-Gaming Activities
Affluent visitors will likely spend 50% of their time on non-gaming activities during a single trip to a destination casino, meaning they prioritize non-gaming offerings more than the average player. They consider live entertainment most important with 27.2% of affluent players ranking it as their top non-gaming offering compared to 20% of non-affluent.
Hard Rock Leading Competition Among Non-Gaming Offerings
When asked which destination casino brand has the best non-gaming offerings, 21.1% chose Hard Rock Hotel & Casino. MGM Resorts International, at 20.1%, was a close second, followed by Caesars Entertainment at 13.8%.
Non-gaming and Customer Experience Offer Opportunity to Build Deeper Relationship with Players
When it comes to fostering loyalty among players, non-gaming offerings once again ranked prominently among younger demographics with 69.3% of Millennials and 65.7% of Gen Z saying non-gaming features have at least some impact on their loyalty to local casinos. In comparison, just 56.9% of Boomers and 61.3% of Gen X scored this as important. In addition, customer experience was identified as a top way to build loyalty with 89% of casino-goers saying good customer experience can lead them to choose a smaller casino over a larger brand.
Opportunities to Entice Online Bettors to Visit In-Person
Gauging the prevalence of online versus in-person wagering within the context of age groups, 73% of Gen Z and Millennials indicated they’ve placed a bet online. When the topic turned to in-person wagers, the responses effectively flipped, with 79% of Boomers stating they’ve placed a bet at a brick-and-mortar establishment; a significantly higher proportion than Gen Z and Millennials
Webinar Presenting Key Research Findings
The authors of the research are hosting a webinar in partnership with Tribal Gaming and Hospitality Magazine on Tuesday, February 13 at 10am PST. They’ll present the highlights of their findings and host a panel discussion; register to attend here.
To download the full 2024 Casino Player Trends Report, visit LaneTerralever .com.
Baltimore
Lucky Player Wins Big at Horseshoe Casino Baltimore
On Monday, November 6, a Caesars Rewards member at Horseshoe Casino Baltimore hit a $146,328.18 Mega Jackpot continuing the winning streak at the casino over the last several months. The table games dealer dealt the player two 7s of diamonds with another of diamonds already up, making the guest a big winner. This is the fifth progressive jackpot to hit at Horseshoe Casino Baltimore this year.
“Horseshoe Casino Baltimore has quickly become the casino in the region to win large table games progressive jackpots,” the General Manager for Horseshoe Casino Baltimore, Randy Conroy, said. “Five $100,000 and above jackpots have been won in the past 60 days with the largest being over $1 million Ultimate Texas Hold ‘Em Royal Flush, all won with only $5 wagers. Congrats to all big winners at the ‘Shoe’.”
To be eligible for the Mega Jackpot, guests must try their luck on a progressive game including Four Card Poker, Ultimate Texas Hold’em, Mississippi Stud Poker and Blazing 7’s Progressive located on level two of Horseshoe Casino Baltimore’s casino floor. For more information on Caesars Entertainment’s Horseshoe Casino Baltimore, visit Caesars .com/Horseshoe-Baltimore.
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