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How do sportsbooks and bettors benefit from esports?

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Betting on esports events has numerous advantages when compared to sports betting. First of all, it’s because of its “always present” nature.

Unlike sporting events, held at a particular time of the year, esports events are available for bettors and fans 24/7/365.

Additionally, it is pretty easy to bet on esports events because there is a wide variety of live esports matches on various gaming and streaming platforms, including sportsbooks. Traditional sporting events: football, basketball or ice hockey are seasonal and follow a rigid schedule, unlike their console counterparts (efootball, ebaskteball, eice hockey). The esports betting world is the complete opposite, it’s all about 24/7 tournaments, a plethora of match formats that are constantly updated, a broad range of markets, and gripping competitions.

However, sports will always drive the esports industry. Even though the Covid-19 pandemic has significantly impacted the schedule of sporting events, they still attract millions of fans to tune in to traditional broadcast television instead of streaming platforms and services. Sports still get more views than esports, but it might only be a matter of time because the esports industry appears to be entering an impressive development stage.

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Esports is expanding the betting industry

Thanks to regular broadcasts of esports events that boosted the gaming, esports and betting industries began to enjoy phenomenal demand. Even the international tournaments like the 2020 UEFA European Football Championship have increased the need for esports betting. According to the ESportsBattle tournaments’ organizer, their efootball matches became more sought-after by sportsbooks’ customers during the EURO 2020. The quantity of ESportsBattle efootball matches streamed by one of the leading betting operators has increased x3 from December 2020 to June 2021.

In July 2021, when IEM Cologne 2021 took place, ESportsBattle CS:GO matches chalked up far more views; the numbers have risen dramatically: from 120K in June to almost 200K in July. Furthermore, the number of views increased by 73% from the beginning of 2021. One betting operator stated a nearly 40% uptake in the number of active bettors of EsportsBattles’ CS:GO events (from June to July).

Bettors of ESportsBattle CS:GO tournaments are provided with the following markets to place bets on: match winner (2-way or 3-way), match handicap, total maps, correct map score, map winner (2-way and 3-way), total rounds.

 

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How to bet on esports?

The betting landscape contains lots of companies and brands covering numerous events, including various formats and modes. Let’s say you have only 15 minutes and want to place a bet on the whole match. It is possible with esports because you will be able to watch the game, check the result, and get a quick bet calculation within this time slot.

Sportsbooks offer fast esports content to meet the above mentioned bettors’ needs. Once you have chosen the operator the next step is to select the markets to bet on. We’ll name the most common of them.

Betting Outrights

These are outright bets you usually make before an event begins. One of the most traditional bets in this category is which player or team will be the outright champion of a tournament.

 

Match Winner

As the name implies, all you have to do is choose which team or player you believe will win. The odds in this market may be fixed, indicating that they are set by an odds compiler some time before the match starts, or they may depend on how many bets are placed on one of the outcomes.

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Handicap Betting

Handicap betting is similar to match-winner betting because you are choosing between only two outcomes. However, in this case, the sportsbook tries to remove one of the player’s or teams’ advantages by giving them a head start.

 

Totals

If you were to bet on this market, you would bet on how many of something (e.g., maps in CS:GO) will be played out in a match. For CS:GO, you can bet on the number of maps played in a match, or the number of rounds played in a map. The thing is that your bet is entirely focused on how long a match will last.

To sum up: if you are new to esports betting, the best way to be good at it is to try it. And the most incredible thing about esports betting is that anyone can do it since the bet types are pretty simple, and you only need to choose your sportsbook.

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eSports

Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach

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Sportradar and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.

The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.

Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.

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Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.

A number of prestigious competitions are featured in the partnership, including:

• PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
• Dacha DOTA2 Qualifiers and Main Events;
• Dacha Counter Strike 2 Qualifiers and Main Events;
• Tipsport MCR 2024.

Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”

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SIS launches market-leading esports product in Kentucky with bet365

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SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has made its market entry in Kentucky with ebasketball from its esports product suite now live with long-term operator partner bet365.

This launch in the Bluegrass State enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its competitive gaming content across the US. It follows on from successful launches of its esports products in New Jersey and Colorado.

Developed specifically for betting, SIS’ H2H Global Gaming League ™ hosts over 150,000 events per year. The Competitive Gaming content is produced entirely in-house from SIS’ self-contained gaming studios in Milton Keynes, United Kingdom. It has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.

SIS’ short-form, event-based esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.

Since legalized sports betting launched in Kentucky in September, it has generated $447.8 million in handle across retail and mobile, providing SIS with the opportunity to expand its US offering.

Michele Fischer, Vice President, SIS Content Services, said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform. Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.”

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Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.”

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Sony Group Becomes Founding Partner of Esports World Cup

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Multi-year collaboration will produce the Anthem and original documentary series of Esports World Cup 2024

The Esports World Cup Foundation (“EWCF”) and Sony Group Corporation (“Sony”) have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony’s acclaimed gaming products and entertainment expertise alongside the EWC’s vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.

As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024

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“Sony is the perfect partner for the Esports World Cup,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world class expertise in this endeavor.”

“We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses.” said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. “Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”

With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Fortnite and Rainbow Six Siege – as participating games. More games will be announced soon.

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