eSports
How do sportsbooks and bettors benefit from esports?
Betting on esports events has numerous advantages when compared to sports betting. First of all, it’s because of its “always present” nature.
Unlike sporting events, held at a particular time of the year, esports events are available for bettors and fans 24/7/365.
Additionally, it is pretty easy to bet on esports events because there is a wide variety of live esports matches on various gaming and streaming platforms, including sportsbooks. Traditional sporting events: football, basketball or ice hockey are seasonal and follow a rigid schedule, unlike their console counterparts (efootball, ebaskteball, eice hockey). The esports betting world is the complete opposite, it’s all about 24/7 tournaments, a plethora of match formats that are constantly updated, a broad range of markets, and gripping competitions.
However, sports will always drive the esports industry. Even though the Covid-19 pandemic has significantly impacted the schedule of sporting events, they still attract millions of fans to tune in to traditional broadcast television instead of streaming platforms and services. Sports still get more views than esports, but it might only be a matter of time because the esports industry appears to be entering an impressive development stage.
Esports is expanding the betting industry
Thanks to regular broadcasts of esports events that boosted the gaming, esports and betting industries began to enjoy phenomenal demand. Even the international tournaments like the 2020 UEFA European Football Championship have increased the need for esports betting. According to the ESportsBattle tournaments’ organizer, their efootball matches became more sought-after by sportsbooks’ customers during the EURO 2020. The quantity of ESportsBattle efootball matches streamed by one of the leading betting operators has increased x3 from December 2020 to June 2021.
In July 2021, when IEM Cologne 2021 took place, ESportsBattle CS:GO matches chalked up far more views; the numbers have risen dramatically: from 120K in June to almost 200K in July. Furthermore, the number of views increased by 73% from the beginning of 2021. One betting operator stated a nearly 40% uptake in the number of active bettors of EsportsBattles’ CS:GO events (from June to July).
Bettors of ESportsBattle CS:GO tournaments are provided with the following markets to place bets on: match winner (2-way or 3-way), match handicap, total maps, correct map score, map winner (2-way and 3-way), total rounds.
How to bet on esports?
The betting landscape contains lots of companies and brands covering numerous events, including various formats and modes. Let’s say you have only 15 minutes and want to place a bet on the whole match. It is possible with esports because you will be able to watch the game, check the result, and get a quick bet calculation within this time slot.
Sportsbooks offer fast esports content to meet the above mentioned bettors’ needs. Once you have chosen the operator the next step is to select the markets to bet on. We’ll name the most common of them.
Betting Outrights
These are outright bets you usually make before an event begins. One of the most traditional bets in this category is which player or team will be the outright champion of a tournament.
Match Winner
As the name implies, all you have to do is choose which team or player you believe will win. The odds in this market may be fixed, indicating that they are set by an odds compiler some time before the match starts, or they may depend on how many bets are placed on one of the outcomes.
Handicap Betting
Handicap betting is similar to match-winner betting because you are choosing between only two outcomes. However, in this case, the sportsbook tries to remove one of the player’s or teams’ advantages by giving them a head start.
Totals
If you were to bet on this market, you would bet on how many of something (e.g., maps in CS:GO) will be played out in a match. For CS:GO, you can bet on the number of maps played in a match, or the number of rounds played in a map. The thing is that your bet is entirely focused on how long a match will last.
To sum up: if you are new to esports betting, the best way to be good at it is to try it. And the most incredible thing about esports betting is that anyone can do it since the bet types are pretty simple, and you only need to choose your sportsbook.
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creator-economy
Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17
Eight creators compete across five timed stages with eliminations, broadcast on Red Bull’s Twitch and YouTube channels.
Red Bull will stage a one-day Balatro speedrun competition, Red Bull Boss Rush, on April 17, 2026. The event brings together eight creators for timed runs in the roguelike deckbuilder, with viewers able to follow via individual creator POV streams and a central hub broadcast.
The competitor lineup includes Red Bull Player Ludwig, plus The Spiffing Brit, FrostPrime, Feinberg, Adef, Yahiamice, mbtyugioh and dreads. Red Bull said live commentary will be provided by esports host Yinsu ‘Yinsu’ Collins, card-game specialist Blake ‘Rarran’ Eram, and DrSpectered.
Boss Rush is structured as five 30-minute stages, with players ranked by completion time. Red Bull said the opening three stages use a shared random seed with unlimited resets, and points are awarded by placement each stage; the bottom four are eliminated after stage 3. Stage 4 determines the finalists, followed by a final winner-takes-all matchup.
The event also includes a downloadable Red Bull Boss Rush mod featuring a custom-branded deck and new Red Bull-themed Jokers, Bosses and Skip Tags. Red Bull highlighted additions including ‘Witch’, ‘Princess and Frog’, ‘Zebra’, Old Dog, ‘Pirate’, ‘Genie’, ‘Prince Charming’, and ‘Jester’, each designed to alter scoring or run economics.
Red Bull Boss Rush will stream on twitch.tv/redbull and Red Bull’s YouTube Gaming channel. Scan is supplying gaming PCs for the competition, according to the company.
Relevant data as follows:
- Red Bull Gaming on Twitch; https://www.twitch.tv/redbull Primary broadcast destination for the event.
- Red Bull Gaming on YouTube: https://www.youtube.com/c/redbullgaming Secondary broadcast destination cited in the release.
- Red Bull Gaming: https://www.redbull.com/ Official Red Bull site for event context and confirmation.
- Balatro on Steam: https://store.steampowered.com/app/2379780/Balatro/ Authoritative reference for the game featured in the competition.
- Scan Computers: https://www.scan.co.uk/ PC supplier mentioned as providing systems for the event.
The post Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
S8UL signs Team Question Mark roster for PUBG: BATTLEGROUNDS ahead of EWC 2026
The CIS-based EMEA lineup brings past EWC experience and titles including PUBG Global Series 8 as S8UL targets Riyadh qualification.
S8UL has signed the Team Question Mark (QM) roster to represent the organisation in PUBG: BATTLEGROUNDS on PC ahead of the Esports World Cup (EWC) 2026. The deal was announced April 16 from Mumbai as S8UL prepares for the tournament in Riyadh, scheduled for July 21 to 26.
The CIS-based EMEA lineup includes:
- captain Roman Zinovev (ADOUZ1E),
- Andrey Ionov (Bestoloch),
- Mansur Tsimpaev (f1lfirst),
- Nikita Odobesku (Molodoct),
- and coach Yermek Torebekov (Ermaak).
S8UL said the roster will compete through the qualification pathway for a place in the 24-team event, which has a $2 million prize pool.
S8UL is adding a roster with a proven record in top-tier PUBG competition, including wins at PUBG Continental Series 7 Europe 2022 and PUBG Global Series 8 in 2025. The team has also posted a Top 3 finish at PUBG Global Series 2 in 2023 and a Top 7 finish at PUBG Global Championship 2022. The organisation said the roster has competed at both previous editions of the EWC in 2024 and 2025 and has amassed approximately $713,000 in total prize winnings.
Commenting on the move, Naman Mathur, Co-founder, S8UL said, “Signing the QM roster is a significant step for us as we continue to strengthen our presence in global esports. PUBG: BATTLEGROUNDS is one of the most competitive titles in the world, and this team has consistently proven itself against the very best. At a broader level, this move reflects the direction S8UL is heading in. Over the past year, we have focused on building depth across our rosters and competing consistently at the highest level. As we prepare for the Esports World Cup 2026, we are committed to providing the team with the right support and resources as they aim to make a strong impact in the qualifiers as well as on the global stage.”
Roman Zinovev aka ADOUZ1E added, “Becoming part of S8UL is a big opportunity for us as a team. As a team, we’ve always believed in our ability to compete with the best in the world, and having the backing of a global organisation allows us to push even further. With the Esports World Cup coming up, we’re focused on working through the qualifiers and making sure we deliver performances that match our potential.,”
S8UL said the announcement follows its selection as a Club Partner by the Esports Foundation (EF), placing it among 40 global organisations. The organisation has also listed 13 titles it plans to enter for EWC 2026, including PUBG: BATTLEGROUNDS, Apex Legends, Battlegrounds Mobile India (BGMI), Call of Duty: Warzone, Chess, EA Sports FC, FATAL Fury, Fortnite, Honor of Kings, MOBA Legends 5V5, Street Fighter 6, TEKKEN 8, and Trackmania.
Relevant data as follows:
- S8UL Esports: https://s8ul.gg/ Official organisation site for roster and announcement verification.
- PUBG Esports (PUBG: BATTLEGROUNDS competitive updates): https://pubgesports.com/ Authoritative source for PUBG: BATTLEGROUNDS esports circuits, event results, and qualifiers.
- Esports World Cup (official site): https://esportsworldcup.com/ Event organiser site for EWC 2026 schedule, formats, and prize pool confirmation.
The post S8UL signs Team Question Mark roster for PUBG: BATTLEGROUNDS ahead of EWC 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
MEGA hires Leapfox founder Patrick Collins as VP of Growth
The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.
The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.
Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.
Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.
“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”
“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”
Relevant data as follows:
- MEGA (Mobile, Esports and Gaming Alliance): https://themega.global/ Official company site to support the appointment and provide background on MEGA.
- Esports Awards: https://esportsawards.com/ Official site for one of the properties referenced in connection with MEGA.
- MOBIES: https://mobies.com/ Official site for the Mobile Gaming Awards referenced alongside MEGA.
The post MEGA hires Leapfox founder Patrick Collins as VP of Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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